For founders, taking time away from your business feels like a risk.
It’s time away from building. Building your strategy, your product, your company. But over the last ten+ years, we’ve learned that sometimes the fastest way to build is to lift your head and work on your business, not just in it.
It’s why SaaStock exists—to give AI and B2B software founders a place to connect, learn, and grow. And we work hard to make sure that every founder who comes to our conferences leaves with the network and knowledge they need to move their business forward.
Making the most of your time away: Why ROI matters
B2B software events have boomed since the first SaaStock back in 2015, proving that there’s always been a need for in-person connections. But in 2026, budgets are tighter and AI is moving fast. Now, making the right choice about where to invest is crucial. If you’re taking time away from your business, you need guaranteed ROI—not just another trade show.
“Some investments don’t show up on the balance sheet—but they compound the most…In the SaaS world, we’re used to moving fast—back-to-back calls, rapid-fire decisions, and scaling chaos. But real breakthroughs happen when we slow down, strip away the noise, and engage in honest, unfiltered discussions with those going through the same journey but solving different problems,” Besnik Vrellaku Founder and CEO at Salesflow.io.
In this post, we’ll share how SaaStock delivers that ROI, what makes us different from other SaaS events, and why Glofox Founder Conor O’Loughlin called SaaStock “Disneyland for SaaS.”
1. Networking that gets you in the right rooms, with the right people
Didn’t you hear? Serendipity is dead.*
It’s not enough to arrive at an event and hope for the best. At SaaStock, we prioritise getting the right people in the room and put meetings at the heart of the experience.
Our 1:1 meetings programme, Meetup, proactively connects you with the people you want to meet. Matches are made and invites sent before the conference, so you arrive with a calendar full of high-value, 15-minute conversations. These run outside of our content agenda, so you don’t have to miss a thing.
Whether it’s meeting investors, speaking to decision makers at target accounts, building relationships with customers, or learning from fellow founders—Meetup allows you to meet whoever you need to meet at SaaStock.
“Meetup enabled me to have really powerful 1:1 meetings. This is where you get real value!” Nathan Latka, Founderpath
Experience Meetup in 2026
SaaStock USA, April 15-16
This April, we’ll facilitate over 12,000 double opt-in meetings in Austin, Texas.
It’s your chance to make meaningful connections, fuel your pipeline, and do business at scale.
Join founders and executives from Deel, GoCardless, Mailshake, and more at the biggest SaaStock USA yet.
Book tickets by March 20 to take part in Meetup.
SaaStock Europe, October 13-14
Building on the momentum from this year’s debut, Meetup will host 15,000 pre-scheduled meetings in Dublin this October.
Register your interest now and be the first to know when tickets go on sale.
*While we’re holding firm that serendipity is dead, you’ll still meet even more of the community at our legendary welcome parties and fringe events at both conferences.
2. A focused audience of founders and leaders
Forget inflated numbers that overpromise and under deliver. At a networking-led event, the audience needs to be focused.
SaaStock is a founder-first, AI and B2B software event. Our attendees are primarily founders and their leadership teams who are serious about scaling, alongside VCs, Angel investors, and leading service providers.
“It’s got a real mix between some really big, established companies and some startups and founders that are really growing. It’s a really interesting environment that Deel very much enjoys being a part of,” Ben Leacock, Sales Director at Deel.
Having a focused audience allows us to introduce new, more powerful networking opportunities, including a hosted meetings service and roundtable programme.
Hosted Buyers
Hosted Meetings allow founders and C-suite leaders to find solutions to real business problems through a complimentary Hosted SaaS Founder & Operator ticket.
Hosted ticket holders will take up to four, 15-minute onsite Hosted Meetings with participating sponsors. It’s your chance to create relevant opportunities, build relationships, and find impactful solutions to problems.
Find out more and apply for a Hosted ticket.
Tabletalks
Tabletalks are 45-minute interactive sessions where SaaS Founders, C-Suite, and leadership teams discuss industry challenges, share learnings, and collaborate on solutions. Join these sessions and leave with immediately actionable takeaways that you can take back to your business.
Find out more about Tabletalks.
3. Connecting AI and ARR
“AI first thinking has to be built in, not bolted on. The idea that you can just hot swap in an AI component and kind of moonwalk away and hope everything still makes sense is not true,” Des Traynor, Co-founder at Intercom
AI is reshaping roles, redefining products, rewriting valuations, and reimagining SaaS itself. Ignoring it isn’t an option.
Founders that embed AI at the core of their product and operations, don’t just keep pace—they leap ahead, delivering smarter solutions, faster growth, and deeper customer loyalty.
SaaStock conferences are where AI meets ARR, we bring the leading AI voices and deliver data-driven, practical sessions that will help you understand how to build with and implement AI most effectively.
At SaaStock USA in April, you can hear from Krish Ramineni (Co-founder & CEO at Fireflies.ai), Tanay Kothari (Co-founder & CEO at Wispr Flow), Sara Maldon (Head of Business Automation & AI at Make), and many more.
4. Providing true value for Sponsors
Every year, our sponsors bring life and vibrancy to our events with their game-changing products, superstar teams, and outstanding leaders–and this year is no exception.
Our sponsors and exhibitors are Seed through to Series C+ and Public companies, working with us to meet the right people, have face time with their ICP, achieve brand visibility–and, ultimately, scale faster.
Here’s what our 2025 sponsors had to say about their experience:
As part of Meetup, Sponsors can purchase Hosted Meetings. These are pre-scheduled, one-to-one meetings with qualified founders and C-suite executives who have purchasing influence in their business.
Each Hosted Meeting is your opportunity to pitch products and solutions to qualified buyers who have expressed an interest in meeting you.
Meetings are purchased on a pay for performance basis, meaning you’ll receive a refund for any meetings that aren’t scheduled.
Get in touch to find out more about Sponsorship opportunities at SaaStock USA and SaaStock Europe.
“I booked 20 meetings, but I only had capacity for 16,…We flew someone else in to cover the booth…Next time, I’ll bring two other team members so we can do three times more meetings,” Alex Jeensma, Founder, ElasticScale.
5. The SaaStock community: More than conferences
SaaS isn’t dead, it’s evolving. And we’re evolving with it.
What worked five years ago doesn’t work today, and what works this year won’t work in 2030.
That’s why we embed ourselves in the AI and B2B software founder community–through our events, founder membership, podcast, and local meetups. We take time to really understand the challenges you’re facing and most importantly, how we can help you overcome them.
Join the SaaStock Community in 2026
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SaaStock USA: April 14-16 2026, Austin, TX
SaaStock USA is where AI meets ARR. It’s where AI and B2B software leaders lock in the meetings that matter. Big deals. Real AI insights. Austin energy.
Tickets are on sale – book now to secure the best price and secure your meetings.
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SaaStock Europe: October 13-14, Dublin IE
Our flagship event is coming back to Dublin in 2026. Come to hit your 2026 goals and stay for the conversations that change your business at the definitive gathering for AI & B2B software founders, funders, and operators.
Register your interest to get notified when tickets are available.
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SaaStock Founder Membership (SFM)
SFM offers founders on their journey to $100M ARR a space to share challenges, find solutions, and build a supportive network.
Don’t go it alone, apply to join us.
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SaaStock Local
SaaStock Local brings regional AI and B2B software communities in over 30 cities together to connect, share stories, and learn.
Stay up to date with all of our local events.
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Content and media
From event keynotes, to leading founders on the SaaS Revolution Show podcast, and data driven market insights—we share it all across our blog and YouTube channel.
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SaaStock Blueprint
Every two weeks, our CEO Alex shares the most actionable insights from his conversations with founders, leaders, and investors. Subscribe to get the next edition.
