In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Natasha Ratanshi-Stein, Founder at Surfboard, to give us her take on when (and why!) a SaaS startup should start to build a brand.
One stat that I obsess with is that at any point in time, of your addressable market only 5% of them are going to be buying. And so, do you just ignore the 95%? I don’t think so, and that’s where brand building comes in. There’s that quote that Coca Cola doesn’t advertise on billboards because you’re going to go and buy Coca Cola right away, but when you are thirsty you’ll remember Coca Cola. And I think it’s the same thing with the B2B buyer journey.
- Surfboard’s founding story
- The key lessons learnt from building Surfboard
- Advice for other solo founders who are just starting out
- How they’ve built a brand that truly connects with customers – and some of those tangible result
- If building a brand helps with hiring
- A sneak peek into her SaaStock 2022 speaking topic! 🤫
Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.
Watch now, or listen to the audio-only version below:
Listen to the audio now:
SaaStock is returning to the RDS in Dublin on 17-19 October 2022. Buy your tickets now!
If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:
A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.
Want to join the pioneers at the forefront of The SaaS revolution? Subscribe to our newsletter today to get exclusive content, receive actionable value-based insights and create your Rocketship SaaS.
And if you can’t wait another week for our next podcast, listen to our previous two here: