In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Natasha Ratanshi-Stein, Founder at Surfboard, to give us her take on when (and why!) a SaaS startup should start to build a brand.
One stat that I obsess with is that at any point in time, of your addressable market only 5% of them are going to be buying. And so, do you just ignore the 95%? I don’t think so, and that’s where brand building comes in. There’s that quote that Coca Cola doesn’t advertise on billboards because you’re going to go and buy Coca Cola right away, but when you are thirsty you’ll remember Coca Cola. And I think it’s the same thing with the B2B buyer journey.
- Surfboard’s founding story
- The key lessons learnt from building Surfboard
- Advice for other solo founders who are just starting out
- How they’ve built a brand that truly connects with customers – and some of those tangible result
- If building a brand helps with hiring
- A sneak peek into her SaaStock 2022 speaking topic! 🤫
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