Sales

Methods to build better SaaS sales experiences, structure the team for growth and master inbound and outbound sales frameworks

How to scale your SaaS Business with a Self-Service Knowledge Base

This is a sponsored post by Kovai.co. SaaS businesses encounter many problems as they scale, but one of the crucial problems to have is too many customers. Usually, when a business is just starting out they take pride in helping each individual customer personally. However, this strategy is not a long-term solution.  As the company…

Read More...

Product-led or Sales-led. Should you make the leap?

The biggest SaaS companies are no longer building products to sell over the phone, but driving sales through the product itself. So, how are companies transitioning from a traditional “sales-led” to modern “product-led” motion? & What does this rise in user self-education and expectation mean for the future of B2B sales? In this discussion (from…

Read More...

B2B Sales: Maximizing your sales productivity (Ebook)

This is a sponsored post by Lead Forensics. Sales productivity is the biggest challenge for 65% of B2B organizations, and it’s not hard to see why.  B2B sales processes can be convoluted and intricate. Multi-channel marketing strategies have increased the number of touchpoints in a B2B buyer’s journey — complicating the sales funnel.  On top…

Read More...

How to Design a Killer SaaS Sales Call

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “You f*cking have to sell if you really want to succeed, and when you’re able to communicate with another human being, it’s a very powerful thing”, said Steli Efti, CEO at Close.com, on the SaaStock stage.  A…

Read More...

How to build an Outbound Sales Strategy in 60 days, with Bastiaan Janmaat

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. Many startups don’t have a sales rep so they invest in content marketing and other means to generate inbound sales.  Outbound sales is almost never considered as it “can be intrusive, so many people are turned off…

Read More...

How to get Sales and Marketing Aligned with Mike Weir, G2

Mike Weir, CRO of G2, is this week’s guest on The SaaS Revolution Show. Mike shares how he led marketing organisations, and now sales organisations. He shares his experience, how he became CRO at G2 almost a year ago after being at LinkedIn for 8 years, and how to build a robust working environment for both…

Read More...

Fireside Chat and AMA on Scaling Sales Teams with Jonathan Anguelov, Aircall

Jonathan Anguelov is the co-founder & coo of Aircall. He joins Alex Theuma, Founder of SaaStock, on The SaaS Revolution Show to discuss one strategy he doubled down on when scaling his rocket-ship was employee specialisation and Sales Fordism. Watch now, or listen to the audio-only version below: Listen now:

Read More...

How to build your SaaS sales process (without the founder)

In the early days of any SaaS business, the founder is the first (and only) salesperson. But as your startup grows, you’ll start to build out a dedicated sales team, and the founder will step away from front-line sales activities.  According to Steli Efti, founder-driven sales is stage 1 of a 4-stage sales journey that…

Read More...

Moving your company upmarket with LB Harvey, Front

LB Harvey, CRO at Front joins Alex Theuma on The SaaS Revolution Show to talk about moving from a bottoms-up adoption model to up-market growth. She also shares her journey from Intercom to Front: she led the customer-facing teams that grew Intercom from $40 million to $200 million in revenue and she recently joined Front…

Read More...

Advanced SaaS Metrics – Accounting for Upsell

This is a guest post by Phil Edmondson-Jones, Principal at Oxx. Oxx is a specialist SaaS investor, backing Europe’s most promising B2B SaaS scale-ups from Series A and beyond. Want more insights from the Oxx team? Phil’s colleague Mikael Johnsson joined The SaaS Revolution Show in September 2020. B2B SaaS companies have gotten the memo…

Read More...