The Top Mistakes CMOs make & how to avoid them, Tricia Gellman (Drift) & Brian Kardon (InVision)1 min read

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Ahead of SaaStock Blueprint Series: CMO next week, Tricia Gellman (CMO at Drift) and Brian Kardon (CMO at InVision) are this week’s guests on The SaaS Revolution Show. In conversation with Alexander Theuma, Founder and CEO of SaaStock, they discuss some mistakes CMOs make and ways to overcome them:

  • Drift’s culture of experimenting
  • Investing in your team, not just focusing on the numbers
  • Discretionary dollars

and more.

“A mistake that I see is CMOs not moving fast enough” – Brian Kardon, CMO at InVision

“The majority of marketers, at least 50% from our study, say they don’t have the right data to make decisions” – Tricia Gellman, CMO at Drift

Watch now, or listen to the audio-only version below:

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Want to hit your revenue goals and become a more confident CMO? Get actionable insights into what the world’s best CMOs, like Tricia and Brian, are doing to stay ahead of the game. Senior marketing leaders joined us for the live Blueprint event for CMOs to share their blueprint – register your interest to receive the digital workbook! 👇


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