Combining top down and bottom up sales motion in the most efficient way1 min read
In this episode of the SaaS Revolution Show, SaaStock’s CEO Alex Theuma is in conversation with Bernadette Nixon, CEO of Algolia.Bernadette discusses ways to combine top down and bottom up sales motion in the most efficient way.
– In what scenario should a company use a top down strategy?
– In what scenario should a company use a bottom up strategy?
– The best advice given to her as a CEO
Bernadette will also be speaking at SaaStock EMEA 2021 – a growth-focused conference for SaaS founders and their teams on the journey from $0.1 to $10M ARR. She’ll be sharing how to combine the power of your freemium community with direct sales.
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