Investors are keenly interested in gauging the performance of SaaS companies, as this is indicative of their long-term viability.

Investors are seeking out insights into the metrics that can help them ascertain whether or not a startup has attained success. These metrics must be accessible and actionable; investors want to be able to evaluate data related to their investment decisions without lengthy processes or complicated software.

At its core, a SaaS business revolves around providing an app or service for clients. This means that it is essential to collect data on client interactions so that company executives can analyze patterns and devise strategies accordingly.

Investors are eager to view how your sales team is performing. They seek insight into how well you’re selling – both quantitatively (e.g., number of sales) and qualitatively (elements like quality and timing). If a deal doesn’t go according to plan, they want to know so they can take appropriate actions such as modifying marketing plans or adjusting compensation packages accordingly.

1. Revenue Growth

Revenue growth is an oft-cited indicator of a company’s success. Investors typically prefer to see it increasing over time when evaluating a business; high-growth companies tend to be more attractive options for venture capital funding and acquisition opportunities.

While revenue is the primary measure of financial success in SaaS, there are several other figures that can give you some insight into the magnitude of your company’s growth. These key metrics include:

Revenue per user (RPU), which measures the average dollar amount that each user contributes towards your total revenue. This metric provides a solid indication of how quickly your user base is expanding.

Growth rate, or the percentage increase in revenue from one period to another. This metric can be beneficial for gauging your progress over time since it shows just how well you’re performing compared with others in similar industries.

The cumulative churn rate – an estimation of how frequently customers will leave your service (and therefore impact future revenue). A low number indicates that customers are sticking around; conversely, a high figure could signify that they’re not!

2. Monthly Active Users (MAU) Growth

Goldman Sachs invested $40 million into an early-stage startup called Fauna, which connects people with data on animals and plant species.

The investment stake was earmarked for the company’s valuation as well as obtaining $100,000 worth of equity – an amount that could be donated back to the Foundation or utilized towards one’s own donation.

Fauna’s revenue growth has been impressive over recent quarters: in Q1 2018 they were up a staggering 41.2% compared to last year! This provides investors with confidence that Fauna is definitely viable; especially when considering its impressive figures over time!

An investor’s favorite SaaS metric that displays monthly active users (MAUs) can provide valuable insights about your business’ success. If you have been diligent about updating this number regularly, it will show up as quickly as possible; providing immediate customer feedback on whether your efforts are paying off.

3. Gross Leads Growth

Your average lead is a mouthpiece for the enterprise that they represent. They are imbued with authority and trust by virtue of their position – be it because of who they work for or any other reason.

Investors crave information about the efficacy of your sales process, and Gross Leads Growth is an excellent metric to consider. It offers insight into how more effective your offerings have been thus far; gauging the success rate in expanding your market share.

The impact of an AI ad generator on gross leads growth can be substantial as it possesses the ability to generate a vast number of advertisements that are not only compelling but also tailored to the preferences and needs of individual customers. By leveraging advanced algorithms and machine learning techniques, the AI ad generator can quickly analyze and understand customer data, market trends, and demographics. 

The AI business name generator also can significantly impact gross leads growth by providing unique and catchy names that attract more attention and generate increased interest in the company.

4. Sign-ups to New Client Types

Eventually, your company will have more than one client. If this is the case, investors may be curious about how you’re scaling. Email marketing campaigns are still great marketing tool to attract new clients. To foster transparency in this area, it could be worthwhile to provide an update on the number of new sign-ups for other models – like, for example:

Investors’ queries regarding the rate at which customers are signing up for additional tiers of support can be especially perturbing. However, their inquiries should not dissuade you from providing them with an accurate summary!

5. New Customer Lifecycle Stages

For some firms, the first customers acquired may not always be the largest ones. This may be because they are funded by venture capital firms or wealthy individuals with a vested interest in achieving success quickly; therefore early stages can be prioritized with little regard for the financial size of the customer base.

For such firms, it is important to track how many customers have been acquired inside of your office, prior to and after funding rounds. Moreover, it is critical to keep a close eye on the lifecycle of each customer; understanding which stages of this process occur most frequently within your business model may provide valuable insights into future trends!

6. Lead Qualification Testing

When determining whether an entrepreneur has the experience needed to pilot a software company, it is imperative to evaluate their management team’s qualifications. Not only do they possess specialized skillsets; they must also meet certain benchmarks based upon industry norms.

For example, if you are attempting to launch an e-learning platform or healthcare solutions, then valuing those businesses on the basis of each team member’s qualifications may not be sufficient. If investors were provided with information about the certifications possessed by individuals within a given enterprise, this could help them judge their potential success rates more efficiently.

Without any hesitation, we can tell you that there are many tools and services online that can assist in assessing your project lead’s qualifications. This includes platforms such as LinkedIn and GitHub, where you can locate key contacts and check out their portfolio of work; or even social media sites like Facebook and Twitter where one can find out more about who they actually know! If you’re on social media, you can  use social media analytics tools to get these details on better audience analytics, in case of your website, via Google Analytics4 and its embedded analytics capabilities. By harnessing the power of data such as these – along with taking the time to reflect upon it while brainstorming ideas – anyone can acquire a clearer picture of what makes a successful business worth investing in. Or you could also use a content idea generator to come up with effective topics/ideas!

7. Paid Trial Conversion / Product Market Fit

A top financial metric investors like to know is how many customers convert from the free trial into paying customers. Once a customer has registered for a free trial, it would be ideal for them to ultimately become a paying customer. After all – that’s what makes the program successful!

Customer conversion rates from free trials are quite indicative of product market fit; i.e., when you have few customers at the beginning of your business model but who subsequently convert online, it typically indicates that you’ve struck upon something lucrative with which potential clients can relate.

Companies like Magic Studio, known for their meticulous approach to measuring iOS app trial rates, provide a shining example of how unit economics can make sense in the SaaS industry. They rigorously analyze trial conversions to ensure that their SaaS product aligns perfectly with market demands and profitability goals.

8. Benchmarks Against Leading SaaS Companies

By examining leading SaaS companies’ revenue, net income and growth metrics, an investor can gain valuable insights into the success of a company’s operation.

Investors are interested in benchmarking against successful companies in their space, as it indicates how well-established your business is on the market. By demonstrating that customers value your product or service above all else – as demonstrated by its profitability! – such figures provide reassurance that you’re heading in the right direction with regard to profitability.


Investors are keenly aware of the SaaS metrics that matter most: these metrics demonstrate how much their investment in a particular company is paying off. They seek out information about the health of their portfolio companies to ensure that they’re making wise decisions; additionally, these metrics provide insight into whether orors remain viable and provide valuable metrics of success for investors.

In our search for ways to optimize SaaS performance, we identified eight metrics that frequently appear in eases’ financial reports. These indicators can help users assess the state of their platform as well as provide a framework for making improvements.