In this episode of the SaaS Revolution Show, Andy Whyte (CEO & Founder, MEDDICC) joined Alex Theuma to share his tips around staying ahead in the complex sale.
How can we get our customers go from a spark of interest, to turning into a proper project, to procuring it and then going live? This requires the three pillars in sales.
Andy discusses:
- why he chose to start writing about MEDDICC in his free time and launched his book ‘MEDDICC‘
- how he organically spotted an opportunity and founded MEDDICC
- what MEDDICC is and why the top SaaS companies use it
- the hardest thing about selling SaaS, whilst focusing on the value, stakeholders and process.
and more.
Listen to the full episode, watch the video below and subscribe to the podcast.
Peep will be speaking at SaaStock Remote on 22-24 March 2022, about How to Understand, Educate & Influence Your Prospects (And Convert them into Customers). Register for free to get his how-to guide!
Watch now, or listen to the audio-only version below:
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