In this episode of the SaaS Revolution Show, Andy Whyte (CEO & Founder, MEDDICC) joined Alex Theuma to share his tips around staying ahead in the complex sale.
How can we get our customers go from a spark of interest, to turning into a proper project, to procuring it and then going live? This requires the three pillars in sales.
- why he chose to start writing about MEDDICC in his free time and launched his book ‘MEDDICC‘
- how he organically spotted an opportunity and founded MEDDICC
- what MEDDICC is and why the top SaaS companies use it
- the hardest thing about selling SaaS, whilst focusing on the value, stakeholders and process.
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