23 years ago… the world’s first online CRM was launched (nice one, Salesforce).
As something new, different and at that time “a little crazy”, the SaaS model was looked at as ‘just a fad’, “unstable”, even “slow” (fair enough – the internet was pretty slow back then…)
SaaS, or the idea of it, was viewed as suitable only for smaller companies, startups… Surely it couldn’t be used at a much larger scale.
The opposite happened: today, SaaS is everywhere: it’s big, and it’s here to stay.
Instead, in such a competitive market, the question is: are YOU here to stay?
There’s always a rhyme, and a reason behind the successful SaaS stories you hear.
To succeed, you need to carefully navigate the current SaaS climate, while you accelerate your revenue, team and runway.
Trend explained:
“Growth at all costs” is out the window. Now more than ever, achieving superior financial performance and building a predictable revenue stream is critical.
What you’ll learn at SaaStock:
How to stay profitable whilst growing your SaaS. Reduce unnecessary expenses, and double down on creative strategies. Focus on ROI and cut costs to ensure sustainable long-term growth.
Trend explained:
Your product should accelerate user acquisition, business expansion and retention.
What you’ll learn at SaaStock:
How to build a best-in-class product experience for your customers with your product. Save time, resource & money – let your product do the talking (and the acquiring).
Trend explained:
To be the best, you need a team of A-Players. But the world’s changed, and so have the expectations & demands of top talent.
What you’ll learn at SaaStock:
How A-players create the best SaaS companies, influencing everything from strategy to culture… Learn how to identify, attract and retain A-players in a candidate-first market.
Trend explained:
The potential for growth is infinite in SaaS, but can only be achieved with an excellent sales strategy to acquire new customers, and a foolproof customer success strategy to upsell and retain existing ones.
What you’ll learn at SaaStock:
How your long-term sales strategy can build long-term relationships with your customers. You can get to $1M ARR just on customer acquisition, but to get to $10M and beyond, your net retention revenue needs to be your strongest metric.
Trend explained:
Growth stage funding has slowed in recent months, and valuations are down this year vs last. Driven by inflation, the war in Ukraine and economic concerns, recessionary fears have led to concerns that less funding is available.
What you’ll learn at SaaStock:
With the economic fluctuations, there are added nuances to the market. There is still funding available: learn what Investors are looking for, what they want to see and how to showcase your best metrics. Funding is a vital but often quite challenging part of the growth and development of any SaaS startup.
Trend explained:
Getting the right message, to the right people, at the right time. For new or existing products, you need to go-to-market on an ongoing basis.
What you’ll learn at SaaStock:
How to refine your ICP, your positioning and your messaging. Learn from the experts how to double down on the channels that work and cut out time wasters.
Trend explained:
Bootstrapped SaaS companies have been running sustainable businesses for years. As tension mounts with economic concerns, VCs are putting pressure on VC-backed companies to operate more like bootstrapping companies do.
What you’ll learn at SaaStock:
For the first time, we’ll have a Bootstrapping Stage at SaaStock where notable Bootstrapping Founders will give you the real stories behind how they’ve grown their businesses without funding, their own way.
Trend explained:
From a global pandemic, budgets cut during recession fears, and funding slowed – we’ve been through some tumultuous times. What’s really next in SaaS?
What you’ll learn at SaaStock:
You’ll learn from the leading experts in every specialism (sales, marketing, and product) what’s working right now, what’s not working, what upcoming trends could mean for you and your SaaS; and how you can navigate it all successfully.
Our return to Dublin will bring with it many ways you can connect with likeminded people and peers in SaaS. Find out 10 ways how we’re facilitating human connections (not just meetings) at SaaStock 2022 in Dublin. Read our blog post.
Get your tickets to SaaStock 2022 in Dublin this October, to experience:
“The best SaaS conference for SaaS founders, VCs and execs in Europe. Period.” – Christoph Janz, Managing Partner, Point Nine
