2023 is just around the corner, and that means it’s time to start preparing your marketing strategy for the year. In this blog post, we will discuss some of the best saas marketing ideas for 2023. But before we get started, let’s take a look at some of the changes that are expected to occur in the marketing landscape over the next few years.
#1 Refresh your brand strategy
Prepare for the future and refresh your brand strategy. This means taking a close look at your brand identity and making sure it is still relevant. Are your values still aligned with your target audience? Is your visual identity still on trend? Does the logo design still resonate with your product and service offerings? If not, it might be time for a refresh.
What was good enough to attract and retain customers a few years ago might not be enough anymore. As the world changes, so do the needs and wants of your target audience. By keeping your finger on the pulse of change, you can ensure that your brand always stays relevant.
#2 Revisit your pricing and packaging models
When, for the last time, did you take a close look at your pricing and packaging models? If it has been a while, now is the time to revisit them. Are they still in line with your target audience’s needs and budget? Are they still competitive within your industry?
Don’t be afraid to make changes to your pricing and packaging models. Sometimes, a small change can make a big difference in your bottom line. Also, take into account any changes in the market landscape that might have an impact on your pricing.
For example, if a new competitor has entered the market with lower prices e.g. for game deals, you might need to adjust your own pricing accordingly. On the other hand, if there has been an increase in the cost of goods or services, you might need to raise your prices to stay afloat.
No matter what changes you make to your pricing and packaging models, always make sure that they are in line with your brand strategy.
#3 Create a content plan for Q1 2023
This won’t be the first time you’ve created a content plan, but it is important to revisit your content strategy on a regular basis. Make sure that your content is still aligned with your brand strategy and target audience. Given that, it becomes necessary to use AI content writing tools that help you create your content plan better. There’s nothing wrong with making changes to your content strategy, as long as those changes are strategic.
Verify not only what but also how the content will be produced. Outline the specific roles and responsibilities of each team member involved in content creation. This will help to ensure that everyone is on the same page and that your content plan is executed flawlessly.
#4 Discover new channels for lead generation
Leads are the lifeblood of any business, so it’s important to constantly be on the lookout for new channels to generate leads. There are many ways to generate leads, and the best method will vary depending on your industry and target audience.
With SaaS, a few popular lead generation channels include content marketing, webinars, and cold email marketing. However, don’t limit yourself to these methods. Be creative and think outside the box to discover new and innovative ways to generate leads. For instnace, many SaaS companies are utilizing quiz funnels to engage with and segment their leads easily.
Once you’ve discovered a new lead generation channel, it’s important to test it out before investing too much time and resources into it. Try running a small pilot test to see if the channel is a good fit for your business.
#5 Check potential partnerships
Partnerships are bread and butter for many businesses, so it’s important to have a solid partnership strategy in place. Evaluate your current partnerships and see if they are still beneficial for your business. If not, don’t be afraid to end the partnership.
You should also look for new potential partnerships that could help you reach your Sales goals. When evaluating potential partnerships, make sure that they are a good fit for your brand. You don’t want to partner with a company that is in direct competition with you or that has a negative reputation.
The most important thing is to make sure that your partnerships are strategic and beneficial for your business. Don’t just partner with any company for the sake of partnering.
Great partnerships can be done through influencer marketing. According to Shane Barker, 63% of marketers tend to work with more than 10 influencers per campaigns. Indeed, it is now no longer a secret that potential customers trust social proofs and recommendations from real people above advertisements from brands.
#6 Add new integrations
How many integrations does your software have? If you’re not sure, now is the time to find out. Integrations are important for two reasons: they make your software more valuable to users and they make your life as a marketer easier. This is true in the case of integrations with Shopify. By integrating with the platform, it makes it easy for the marketer to get included in the top Shopify integrations mentions on the web.
If your software doesn’t have any integrations, that’s not necessarily a bad thing. However, you should at least consider adding a few key integrations that would be beneficial for your users. For example, if you’re a project management software, you might want to integrate with a time tracking app, a Shopify contact form app or a task automation tool.
On the other hand, if your software already has a lot of integrations, you might want to consider simplifying things by removing some of the less popular integrations, or streamlining them. For instance, if you’ve added gmail to your desktop, you might want to just use Meet instead of integrating it with Zoom. The goal is to strike a balance between too many and too few integrations.
Remember, when it comes to integrations, quality is more important than quantity. It’s better to have a few high-quality integrations than a bunch of low-quality ones. If there are any integrations that are not properly tested, and therefore not up to par, consider removing them.
#7 Invest time in social selling
Let’s face it – social media channels for SaaS marketing are not going anywhere. In fact, they are likely to become even more important in the coming years. As a result, it’s important to invest time and resources into social selling.
If you’re not familiar with social selling, it’s basically the process of using social media channels to sell your product or service, but more from your personal point of view. Think of it as the opposite of, for example, doing affiliate marketing on Twitter, whih is usually highly formulaic, salesy and impersonal. Instead, share your expertise, find your persona, network with potential customers, and build relationships.
Social selling can help you generate leads and close deals. However, it’s important to do it in a way that is authentic and doesn’t come across as salesy. Be genuine, helpful, and informative, and you’ll be sure to win over some new customers.
The most important thing is to make sure that you’re using social selling in a way that is authentic and beneficial for your business. Don’t try to force it or use it as a shortcut as this will only backfire in the long run, but you can employ tactics such as commenting for better reach (read about the CFBR meaning here).
#8 Secure Platform for a SaaS Product Marketing
SaaS security includes certain parameters that specify certain criteria regarding the SaaS platform while dealing with sensitive data (e.g. password spraying). It ensures that a data protection system is implemented. If you are running a SaaS based website then, a proper care of customer data is required. To do so, one of the cheapest and easiest ways to secure the data is an SSL certificate. For the success of SaaS Product marketing, it is essential to buy SSL certificate and install it on the server to provide data protection and data integrity.
#9 Run joint initiatives
With so much competition in the SaaS industry, it’s important to find ways to stand out from the crowd. Running joint initiatives with other companies can be helpful with that, as it allows you to reach a new audience.
Joint initiatives can take many different forms, but they all have one goal in common: to promote both businesses involved. For example, you might run a joint webinar, contest, or blog series. If you can find a way to promote each other’s businesses in a way that is beneficial for both parties, you’re sure to see some success.
It’s probably best to start with companies that are similar to yours in terms of size and audience. However, don’t be afraid to think outside the box – you never know who you might be able to partner with.
You can start with exchanging guest posts, through social media takeovers, or simply by writing a post on each other’s blog. If you’re not sure where to start, reach out to a few companies that you think would be a good fit and see if they’re interested in running a joint initiative.
#10 Consider going phygital
With the rapid emergence of digital marketing in the last decade, both digital and traditional marketing have become equally important for a SaaS company to thrive. Digital marketing is also the roof for various strategies, like TikTok marketing, Facebook and Instagram marketing, customer training video production, email marketing, and more. As the list goes on, it can be difficult for businesses to keep up with the latest digital marketing trend.
However, there is a growing gap between the two which needs to be bridged. Phygital marketing aims to bridge this gap and connect the offline world to the online one. A popular example of phygital marketing is QR code marketing. Companies are now placing QR codes at relevant touchpoints and bringing users onto their websites, trial pages or social media pages.
This becomes even more crucial for a SaaS company since most of its existence is digital in nature. Prospects who’ve scanned your QR code can then be retargeted in Facebook or Google campaigns as well, thus creating a seamless physical-to-digital experience. QR codes can be extremely efficient and economical as well, with numerous QR code generators available online.
#11 Think outside the box
No wonder that with so much competition in the SaaS industry, it becomes difficult for companies to get noticed. This is where running joint initiatives can be of help as it would enable them to reach a new audience while promoting both businesses involved. For example, they can host webinars, blog series, or virtual escape room contests together.
When starting out, it would be best to partner with companies that are of similar size and have the same target audience. But don’t limit themselves to this! They can also try partnering with those outside of their usual networks such as brand ambassadors as it might just lead to something beneficial for both parties.
Over to you
We only listed nine ideas here, but there are many more ways that you can prepare your SaaS marketing for 2023. The important thing is to always be adapting and changing with the times. By staying up-to-date on the latest trends and best practices, you’ll be sure to set your business up for success!
