Product-led or Sales-led. Should you make the leap?1 min read

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The biggest SaaS companies are no longer building products to sell over the phone, but driving sales through the product itself.

So, how are companies transitioning from a traditional “sales-led” to modern “product-led” motion? & What does this rise in user self-education and expectation mean for the future of B2B sales?

In this discussion (from SaaStock Remote 2021), SaaS experts Ingrid Bonde Åkerlind (Investment Professional, Oxx VC) is in conversation with Mike Weir (Chief Revenue Officer, G2), Paul Lynch (CEO, Chargify) and Jan Arendtsz (CEO & Founder, Celigo), to explore the latest trends in customer acquisition strategy, and help you find a model that’s best for your business.

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