The Challenges & Opportunities of Moving from Market Disruptor to Category Creator, with Didier Elzinga & Roli Saxena (Culture Amp)1 min read
Didier Elzinga (Founder & CEO) and Roli Saxena (Board Member) at Culture Amp, are this week’s guests on The SaaS Revolution Show. This is a session from SaaStock Remote 2021.
In the foundational years of SaaS unicorn Culture Amp, Didier Elzinga – CEO and founder – heard a lot of “no’s”. The HR category was perceived as a tough buyer and difficult environment – not the promising industry it’s seen as today. To scale, he had to innovate, iterate, educate and create. Hear Didier delve into the need for both community and product-market-fit to successfully secure the title of a ‘category creator’.
Watch now, or listen to the audio-only version below:
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