In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Barb Hyman, founder & CEO at, who shares how she overcame three big challenges to build an enterprise AI SaaS and raise $25M.


So we tried and we didn’t succeed in building new category. We had this concept couple of years ago when we rebranded to Sapia that we were going to build this category around smart interviewer. And reality is it takes lot of money, it takes lot of commitment, consistency, and focus. And we realised that we were too insular, we were too leading with our product rather than really leading with your problems. And so we’ve really pivoted now to focus less on the category and much more on “here’s the value that you get”.


Barb shares:

  • The pervasive bias in tech companies and tackling mirror hiring
  • Why she believes the resume should’ve died long time ago
  • How Sapia have scaled the science of structured interview
  • Raising their $25M series A (incl having their largest customer invest in them!)
  • How they’re solving turnover through machine learning
  • Why having integrity with customers means having integrity with VCs

and more!


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