Company name: ElasticScale
Employees: 2-10
HQ: Netherlands
Industry: AWS infrastructure
Sponsorship: Three year sponsorship with a booth and 50 Hosted Meetings at SaaStock USA and SaaStock Europe events until 2028.
Helping SaaS companies succeed with AWS
ElasticScale is a Netherlands-based AWS infrastructure company that helps SaaS businesses reduce cloud costs and build scalable AWS environments.
Before founding ElasticScale, Alex Jeensma co-founded a SaaS company in the accounting data space. That business ran on AWS, and as it grew, so did the complexity of managing cloud infrastructure, costs, and specialist roles. After selling the company, Alex took time out, then decided to turn that lived experience into a new business focused on helping others overcome those challenges.
Launched in November 2024, ElasticScale has already seen success amongst SaaS companies that have development teams but lack full-time DevOps support. Now entering its next phase of growth, the team is using events as a core part of their go-to-market as a way to connect with CEOs and CTOs.
Selling high-trust, high ACV deals
At this stage of ElasticScale’s growth, the team is navigating three core go-to-market challenges that shape how they sell.
1. The market isn’t problem-aware, Alex explained:
“About 95% of my target audience doesn’t even realise their AWS costs are four times higher than normal.”
2. Each sale is a multi-stakeholder deal, involving time-poor CEOs and CTOs:
“They are heads down in daily operations… They get lots of cold emails too. So then the question is, is the problem urgent enough for them to act?”
3. A high ACV (€6K-€40K), requires building trust over long sales cycles:
“For our ACV, email is a low-trust channel and AI slop is making it worse. People do business with people, especially when you’re still early.”
To overcome these challenges, events are a core pillar of ElasticScale’s go-to-market as they create conversations, repeated touchpoints, and direct relationships with the CEOs and CTOs who ultimately drive buying decisions.
Sponsoring SaaStock
Before SaaStock, Alex tested the event channel and launched ElasticScale at SaaS Summit in Amsterdam. While the early execution fell short, the experience shaped how he evaluated future conferences.
“We niched into SaaS,” Alex explains. “So the real question was, where do SaaS founders actually come together?”
This led him to SaaStock and in October 2025, they sponsored SaaStock Europe with a booth in the exhibition hall, and a Hosted Meetings package, which provides pre-booked 1:1 meetings with relevant decision-makers.
“That’s where the real value is for us,” Alex says. “15 minutes is enough to get a follow-up meeting.”
And at SaaStock Europe, demand exceeded expectations:
“I booked 20 meetings, but I only had capacity for 16,…We flew someone else in to cover the booth…Next time, I’ll bring two other team members so we can do three times more meetings.”
Sponsorship with tangible ROI
One of the biggest advantages ElasticScale found at SaaStock was the quality of the audience and the buying intent in the room.
“Someone told us that they always come to SaaStock to buy. He knows the founder, Alexander, and trusts the calibre of companies at the event. So as a startup, we could benefit from that credibility.”
Hosted Meetings takes this a step further, connecting sponsors directly with in-market buyers:
“You do the prospecting in the app and get guaranteed results. At other events, we’d need to do all that ourselves.”
Following the event, those pre-qualified meetings have turned into real pipeline for ElasticScale:
“We’re building proposals right now with people we met at SaaStock. We’re closing one of them this week.”
The impact has been strong enough that Alex now uses Hosted Meetings as a benchmark for other acquisition channels.
“If we close one or two deals out of 20 meetings, that pays for the entire event for us.
“What we pay for Hosted Meetings is becoming how we judge every other channel.”
Doubling down on events with a three-year partnership
Following the success of SaaStock Europe, ElasticScale signed a three-year sponsorship across SaaStock Europe and SaaStock USA through 2028. It’s a partnership that will grow with ElasticScale, including:
- A booth at each event
- 50 Hosted meetings per event
On the Sponsorship, Alex said:
“If you see a channel that works, you have to double down on it. And I think meeting people in-person will only get more important. People are done with AI spam. They want to see talks from people that have been in the trenches, they want to get information, they want to shake hands, they want to see people that they haven’t seen for a long time. SaaStock will help us be part of that.”
By committing to a multi-year partnership, Alex believes the value will compound over time, particularly given the long nature of ElasticScale’s sales cycle.
“The sales cycle I have can be a year long,” he explains. “It’s like account-based selling and for that, you have to have repeatability. You have to see these people and shake their hands multiple times.”
Find out more about SaaStock sponsorship opportunities
“If you truly have something valuable to sell, you have to get in front of people in real life. SaaStock is like a warm introduction. That’s why it works.”
SaaStock sponsorship is built for AI and B2B software companies with real revenue goals. From Hosted Meetings to exhibition booths, our programmes are designed to generate measurable ROI at our conferences in the US and Europe.
