AI-powered search isn’t a passing trend – it’s rapidly reshaping how users discover brands. Platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity are no longer just side tools for curious tech enthusiasts; they’re mainstream entry points for product research, brand recommendations, and purchase decisions.
For businesses, this shift poses a new challenge: how do you make sure your brand is visible in AI-generated answers? Traditional SEO still matters, but if your brand isn’t showing up in the AI results that millions are seeing, you’re missing a growing slice of digital real estate.
That’s where AI search monitoring tools come in. They track how, where, and how often your brand is mentioned in AI-generated responses—and in some cases, why you’re appearing (or not appearing) at all. Below, we explore six tools that approach this problem from different angles, from deep visibility tracking to sentiment analysis and content optimization.
Semrush – AI Search Visibility Checker & Otterly.ai Integration
Semrush has long been a go-to for keyword research, backlink tracking, and competitor analysis, but its newer AI-focused features make it a strong player in this space. The AI Search Visibility Checker lets you see how often your brand appears in AI-generated results across ChatGPT, Gemini, Perplexity, and Google AI Mode.
You get a visibility score alongside sentiment analysis, mention context, and a breakdown of which prompts or topics are driving citations. For instance, if you run an e-commerce site and notice your brand is appearing in AI recommendations for “best sustainable shoe brands” but not for “best vegan sneakers,” that’s an actionable gap you can address with targeted content.
Through the Semrush App Center, you can integrate Otterly.ai directly into your dashboard. This takes AI monitoring a step further, letting you analyze prompt-level performance, track link citations, and compare AI mentions against competitors week over week. For brands with large content portfolios, this combination bridges the gap between traditional SEO analytics and the emerging AI search landscape.
Ahrefs – Brand Radar
Ahrefs has built a reputation for rock-solid backlink data and competitive intelligence, but its Brand Radar tool is designed for the AI era. It tracks how often your brand appears across AI platforms like ChatGPT, Perplexity, Google AI Overviews, Copilot, and Gemini, and benchmarks those appearances against competitors.
The reporting doesn’t just count mentions—it shows you the context, sentiment, and related keywords. You can see, for example, whether competitors are getting cited in AI answers for topics you haven’t yet targeted, or if your brand is being mentioned without a link (a perfect opportunity for outreach).
For teams already using Ahrefs for keyword tracking and content gap analysis, Brand Radar folds neatly into existing workflows. You can pull both AI search and traditional search data into one view, helping you decide whether to prioritize improving AI visibility for certain queries or doubling down on high-performing organic search topics.
Otterly.ai – Focused AI search monitoring
While tools like Semrush and Ahrefs incorporate AI monitoring as part of a broader SEO suite, OtterlyAI is uniquely dedicated to tracking AI search visibility with precision.
The platform provides detailed insights at the prompt level across platforms like ChatGPT, Google AI Overviews, Perplexity, AI Mode, Gemini, and Microsoft Copilot. It not only tracks whether your brand is mentioned or your website is cited but also analyzes how you are represented – evaluating brand sentiment and overall visibility in AI-generated responses.
Daily reports provide a clear timeline of changes, helping you see exactly when visibility shifts happen. For example, if a recent PR campaign causes an increase in mentions in AI answers for an important topic, OtterlyAI pinpoints when and where this change occurred. This helps you link changes in visibility to specific marketing efforts more easily.
The platform includes a powerful GEO Auditing tool that evaluates any domain using more than 25 different factors. With this information, OtterlyAI doesn’t just track AI search engines—it also gives helpful tips and recommendations to increase brand mentions and website citations.
Rankability – AI Analyzer
Rankability’s AI Analyzer monitors brand mentions across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, but it doesn’t stop there. The tool is built for action, providing tailored on-page optimization recommendations based on where you’re appearing and where you’re absent.
If AI platforms are citing competitors for “best SaaS project management tools” but skipping yours, Rankability can highlight the missing keywords, content structure elements, or topical gaps that might be holding you back. It also includes benchmarking, trend tracking, and geo-targeted data, which is useful if you operate in multiple markets and want to see how AI visibility varies by region.
For smaller teams or agencies, Rankability offers a more affordable entry point into AI visibility tracking without sacrificing the strategic recommendations that turn raw data into concrete next steps.
Brand24 – AI Insights for brand perception
Unlike the other tools on this list, Brand24 doesn’t monitor AI-generated search visibility directly. Instead, it focuses on real-time social listening and reputation tracking, with an AI Insights feature that distills sentiment, trends, and key topics from your online mentions.
Every week, you receive a report breaking down what’s driving attention to your brand, whether that’s a glowing influencer review, a viral social post, or a sudden spike in forum discussions. These reports include visual charts and actionable recommendations, so you can quickly respond to opportunities or mitigate risks.
While it doesn’t tell you how AI chatbots are citing you, Brand24’s data can influence that indirectly. Positive sentiment and sustained buzz around your brand can make it more likely that AI models surface your name in relevant answers. In other words, it’s a brand health monitor that supports your AI search strategy from another angle.
SurferSEO – AI Tracker meets content optimization
SurferSEO has long been popular among content teams for its SERP analysis and NLP-driven keyword suggestions. Its AI Tracker now adds the ability to monitor whether and how your brand or content appears in AI-generated responses from ChatGPT, Perplexity, Claude, and Google AI Mode.
The tracker records prompt context, competitor mentions, and citation frequency over time, giving you a clear picture of your AI search footprint. Because it’s built into Surfer’s existing content optimization workflows, you can move from “We’re underperforming for this AI prompt” to “Here’s the updated content brief to fix it” without leaving the platform.
For content marketers, this integration closes the loop between monitoring and action—something that’s especially valuable as AI search begins influencing traffic and conversions in ways traditional analytics tools can’t fully capture.
Lenso.ai – AI-powered reverse image search
Lenso.ai is a powerful AI-powered image search tool that can provide information based solely on an image. After uploading an image to Lenso, you will receive results in different categories such as People, Duplicates, Places, and Related or Similar images. You can also enhance your search with filters or sorting options, and even create alerts for specific images to receive email notifications whenever new results appear online.
AI-powered image search can be extremely helpful in marketing, SEO, and brand monitoring. For example, you can check how specific images of yours are performing online, whether your images have backlinks, or if someone is linking to your website. Additionally, you can detect potential copyright misuse. All of this is possible using just a single image.
Conclusion
AI search is fast becoming a major channel for discovery, and the brands that adapt early will have a competitive edge. Whether you choose a broad SEO suite like Semrush or Ahrefs, a specialist tool like Otterly.ai, an optimization-focused platform like Rankability or SurferSEO, or a sentiment-driven monitor like Brand24, the goal is the same: to understand and improve how your brand appears in AI-driven answers.
The sooner you start tracking this visibility, the faster you can respond to shifts, close gaps, and position yourself as a trusted source—no matter where or how your audience is asking the question.
