From the SaaStock 2022 Bootstrap Stage: Dave Kellogg, Executive in Residence, Balderton Capital, discusses how to drive your SaaS GTM efficiency in the next two years using these key strategies and tactics.

4 different groups of ideas for how we could be more efficient: 1. Just collaboration – Now’s not the time to turn on each other, 2. Raise your targets – figure out faster, higher, bigger, 3. Deploy more resources – who could we move into a job that generates more revenue? 4. Do all the standard stuff you’re probably doing already.

With the need to extend cash runways, a threatening macro environment, and never-ending pressure to improve efficiency, SaaS startups today are thinking hard about how to improve the efficiency of their go-to-market (GTM) operations as they enter the 2023 planning season. In this fast-paced presentation, Balderton’s SaaS executive-in-residence, Dave Kellogg, will discuss strategies and tactics that work — and that don’t work — to improve the efficiency of your GTM operations.

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