In this episode of the SaaS Revolution Show, Nelson Gilliat (author of the bestseller ‘Death of the SDR: Birth of Buyer Centric Revenue’) joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to discuss his book.
Nelson shares how his book challenges the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. He discusses:
- how he realised the predictable revenue model is the cause of many problems SaaS startups and sales leaders face
- the state of B2B marketing and sales
- how “marketers are very frustrated having to support the SDR model”, which is affecting their performance and productivity
Listen to the full episode, watch the video below and subscribe to the podcast.
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