This episode’s guest on the SaaS Revolution Show is Nathan Barry, Founder & CEO of ConvertKit. Nathan discusses bootstrapping to $29M ARR or $80M in LTV with Alexander Theuma, CEO of SaaStock.

Nathan shares:

  • how ConvertKit came about as a result of SaaS tools such as MailChimp not suiting their needs
  • how ConvertKit’s ICP has grown over the years, more so since the pandemic with customers such as Arnold Schwarzenegger
  • how content marketing, specifically starting an online magazine, has helped with link-building and subsequently helped ConvertKit’s community grow.

and more!

Listen to the full episode, watch the video below and subscribe to the podcast.

To hear similar growth stories from SaaS founders and experts, join us at SaaStock EMEA 2021 on 12-14 October 2021! A growth-focused conference for SaaS founders and their teams on the journey from $0.1 to $10M ARR.

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