B2B Messaging & Cold Emailing, with Peep Laja (Wynter)

In this episode of the SaaS Revolution Show, Peep Laja (CEO & Founder, Wynter) joined Alex Theuma to share his tips around B2B messaging and cold emailing.

Outbound sales is how big companies are built.

Peep discusses:

• the problems with B2B messaging in SaaS companies 
• the “explosion of technologies” and the jump in direct competitors
• why radical differentiation is still something to pursue
• the reasons for and against cold emailing, and the value of cold email marketing

and more.

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