Launching a new Saas product is no easy task. There are so many things to consider – from the initial planning stages to the actual launch and post-launch marketing efforts. How can you make sure your Saas marketing campaign is successful? Here are 17 tips to help you get started!
#1 Define what success means to you and your SaaS
This is the first and most important step. Without a clear definition of success, it will be very difficult to measure the results of your marketing campaign. What KPIs are you looking to improve? How much growth do you want to see in your user base? Once you have a good understanding of what success looks like for your company, you can start planning your marketing strategy (and guide marketing agencies) accordingly.
#2 Keep track of your progress and adjust your strategy as needed
As with any marketing campaign, it’s important to keep track of your progress and make adjustments as needed. Evaluate the results of your efforts on a regular basis and don’t be afraid to change course if something isn’t working.
There are a number of different ways to measure the success of your Saas marketing campaign. Keep an eye on important metrics like website traffic, conversion rates, and customer satisfaction levels. Also, be sure to track any changes in these numbers over time so you can see how your campaign is impacting your business.
#3 Run product webinars
Product webinars are a great way to generate interest in your Saas product and educate potential customers about its features and benefits. They can also be used to upsell existing customers on new features or upgrades.
Webinars are relatively easy to set up and don’t require a huge amount of time or effort to promote. You can use social media, email marketing, virtual call center, or even paid advertising to get the word out about your webinar.
Be sure to include a strong call-to-action at the end of your webinar so that viewers know how to sign up for your Saas product.
Another great thing about conducting webinars is that they offer customers a voice; they can interact with you and provide feedback for your Saas Product. It will also help you gauge if your product is a market fit.
#4 Create a couple of call scripts
If you’re planning on doing any outbound sales or customer success calls as part of your Saas marketing campaign, it’s a good idea to have a couple of call scripts prepared in advance. This will ensure that your calls are focused and effective, and that you don’t forget to mention any important details.
Your scripts should include an introduction, a brief overview of your Saas product, and a strong call-to-action. Be sure to practice your script ahead of time so that you sound natural and confident on the call. If you are too busy and wish to leave communication to a professional, consider hiring a customer success manager.
#5 Run an expert podcast series
Podcasts are excellent to reach a wider audience and generate interest in your Saas product. You can use them to share tips, content marketing case studies, or even just general information about your industry.
If you’re not sure where to start, try reaching out to some experts in your field and see if they’d be interested in being interviewed on your podcast. Once you have a few episodes recorded, you can promote them through social media, especially using the power of creator marketing, email marketing, product marketing or even paid advertising. For example, if you’d like to discuss how to build a SaaS and go through technical issues that founders may stumble upon, consider getting in touch with EC-MSP.
#6 Join relevant social media groups
There are multiple social media groups for startups and small businesses. Do a little research and find the ones that would be most beneficial for you to join. This will help get your name out there, as well as give you access to potential customers and collaborators. Answer the Facebook group screening questions while joining if there is any. It will help you to get approved in the group fast.
In addition, joining relevant social media groups will also help you stay up-to-date on industry news, trends, and changes.
By staying active in these groups, you’ll be able to better position your company as a thought leader in the space. In turn, this will help attract more customers and collaborators.
So don’t hesitate to join relevant social media groups – it can only help you and your business in the long run!
#7 Get involved in partnerships
Partnerships can help you generate interest in your Saas product and reach a new audience. If you can find a complementary business to partner with, you’ll be able to tap into their customer base and promote your product to a whole new group of people.
Look for businesses that serve the same target market as you but offer a different product or service. For example, if you offer a project management tool, you could partner with a company that provides task management software.
Or, if you have a Saas product that serves small businesses, you could partner with an accounting software company that caters to the same market.
Feel free to check the best online networking platforms in the link to start collaborating and find people interested to partner and discuss with you!
#8 Set up an affiliate program
If you want to scale your saas marketing campaign, then you need to set up an affiliate program. This will allow other people to promote your product in exchange for a commission. While it may take some time to set up, it’s well worth the effort. For many, it’s a full time job.
An affiliate program can help you reach a larger audience and generate more leads and sales. Plus, it’s a great way to get your product in front of new people without having to spend a lot of money on advertising.
If you’re not sure how to set up an affiliate program, there are plenty of resources and guides available online.
Once you have your affiliate program up and running, be sure to promote it through social media, email marketing, and your website.
#9 Think about referral marketing
In addition to an affiliate program, you should also think about referral marketing. This is when your customers promote your product to their friends, family, and colleagues.
Referral marketing is used to generate word-of-mouth buzz and attract new customers. Plus, it’s usually more affordable than other forms of marketing and can be just as effective.
To get started with referral marketing, you can offer your customers a discount or other incentive for referring new customers to you. The better you make the offer, the more likely people are to take advantage of it.
You can promote your referral program through social media, email marketing, or even on your website.
Don’t forget to ask your customers to leave a review after they sign up for your product. This will help you generate even more referrals!
#10 Get featured in industry media
Getting featured in industry media allows you to attract new customers and generate interest in your product. If you can get your business featured in a well-known publication, you’ll be able to reach a larger audience and build credibility for your brand.
There are a few different ways to get featured in industry media. You can start by pitching your story to editors and journalists.
You can also submit guest articles to popular blogs or websites in your industry. This is a great way to get your name and your business out there.
Another option is to hold a contest or giveaway on social media. This can help you attract attention from industry media outlets, as well as generate interest in your product.
Finally, you can host or sponsor an industry event. This is a great way to get involved in the community and build relationships with other businesses.
No matter which method you choose, be sure to include a link to your website or product so people can learn more about what you do. This is why having a website is crucial to achieving your goal. If you do not have enough internal technical skills, you can hire developers, and make everything much faster and better.
#11 Attend conferences and trade shows
At conferences and trade shows, you can meet new people and promote your product. Leveraging the power of AdvizorPro‘s RIA database to identify key contacts, you’ll be able to make the most of your time at these events, focusing on building relationships with the right individuals. If you can attend a conference or trade show that’s relevant to your industry, you’ll be able to reach a larger audience and generate more leads.
Be sure to bring plenty of business cards and promotional materials with you so people can learn more about your product.
You can also use conferences and trade shows as an opportunity to network with other businesses. This is a great way to build relationships and get your name out there.
If you’re not sure which conferences or trade shows to attend, you can start by searching online or asking people in your industry.
Once you’ve found a few that are relevant to your business (e.g. SaaStock!), be sure to register early so you can get the best possible location.
Do some research before the event so you know who you want to talk to and what you want to promote. This will help you make the most of your time at the conference or trade show.
These are just a few of the many ways you can enhance your successful saas marketing campaign. By following these tips, you’ll be able to reach a larger audience, generate more leads, and close more sales. So what are you waiting for? Get started today!