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16TH OCTOBER 2023
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WHAT IS SAAS.CITY?

SaaS.City is a closed-group, one day bootcamp for SaaS enthusiasts, comprising a series of focused workshops structured to facilitate learning and networking. Join a deep-dive bootcamp (made up of 3x 60-minute interactive workshops led by SaaS leaders and experts) on the most pressing SaaS themes in today’s climate.

 

These SaaS.City Bootcamps are sure to sell out so make sure you book early.

Time: 12:00 – 16:30

 

Refreshments and lunch will be provided to all ticket holders.

SAAS.CITY: Band camp for your business

01 | CEO

What does it take to become the best CEO your company could wish for? No two CEOs will walk identical paths, but that doesn’t mean there isn’t a wealth of strategies, guides and tactics to help you level up.

Dedicated to SaaS CEOs, this bootcamp teaches how to efficiently scale your company, accelerate great decision making and uncover the type of CEO your company needs you to be.

Your Instructors

April Dunford

Founder & CEO, Ambient Strategy

CAMP 1:

How to Stand Out in Noisy Markets - Strategic Positioning with April Dunford

John Thompson

Director, Briggs Associates

CAMP 2:

What Really Works for Revenue Growth? Untold Insights From Working With 20+ SaaS Companies at Board Level

David Rose

CEO, US Expansion Partners

CAMP 3:

How To Target the Right VC Investors For Your Company

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02 | Generative AI

Welcome to the Age of AI. We’re at the beginning of the biggest transformational shift in software since the internet. Since ChatGPT reached 1 million users in 5 days, the impact and implementation of AI in the SaaS world has skyrocketed. From content creation, shortening sales cycles and improving customer support, it seems like the efficiency gains on offer are endless.

This bootcamp showcases some of the most powerful ways AI could transform your company’s future.

Your Instructors

Meghan Keaney Anderson

VP Marketing, Jasper

CAMP 1:

Structure. Strategy. Standards: How to change the way your team operates in an AI World

Joanna Stoffregen

Founder & COO, Labsbit.ai

CAMP 2:

Automate to Accelerate - How To Identify The Problem Areas That AI Could Solve For You

Lea Ansorge

Customer Engineer, Google Cloud

CAMP 3:

Innovate & Transform - Build Solutions and Set Yourself Up for Success with Google’s GenAI Tools

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03 | Growth Marketing

Most SaaS companies operate within a saturated market. So if it isn’t your product that drastically sets you apart, it’s almost certainly the story you’re telling and how you’re reaching and communicating with new and existing customers. Growth will always be the end goal and despite the endless quick wins on offer to get you there, it’s all about building for the long term.

Curated and delivered by marketers, this bootcamp deep dives into the most important plays to make for your customer persona.

Your Instructors

Angeley Mullins

CMO, CGO & CCO

CAMP 1:

How to Effectively Market With Little to No Budget

Jason Bradwell

Founder & CEO, B2B Better

CAMP 2:

Building a Micro B2B Media Company: 6 Lessons from the Early Days at Netflix

Caya

Co-founder & CEO, Slidebean

CAMP 3:

B2B Content Marketing in the Era of TikTok and GPT

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04 | Founder’s Toolkit

One of the most highly requested bootcamps of the year, a series of workshops dedicated to supercharging the soft skills of founders and leaders – this isn’t one to be missed.

Outside of building a great product, every leadership team needs to be able to communicate, teach, prioritise and lead by example, it’s how startups succeed and how great companies become even greater. From leadership, public speaking to time prioritisation and building a personal brand, there’s plenty of lifelong value on offer here.

Your Instructors

Joyce Mackenzie Liu

Founder & Modern CFO, Pegafund

CAMP 1:

How To Become the Leader Your Company Needs You To Be

Maddy Cross

Partner, Erevena

CAMP 2:

From The Beginning To a Billion: How Unicorns Built Their Leadership Teams

Sophia O'Neal

Founder & Chief Brand Builder, Ignore No More

CAMP 3:

From Subtle to Star: How to Craft a Genuine Personal Brand as a Founder

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05 | Sales Excellence

Every sales professional wants to make it to the top. Even amidst tighter spending throughout the market, longer sales cycles and changes in decision making processes, it’s those who are resilient and keep innovating will be the ones closing deals, generating revenue and climbing the ladder.

A bootcamp focussed only on scaling sales, these workshops are curated to provide practical strategies to upgrade performance at each stage of the funnel.

Your Instructors

Daria Danilina

Co-founder & CCO, Salesroom

CAMP 1:

The Answers to Making Sales in a Slowing Market

Beth Ayers

Advisor & Coach, Peak

CAMP 2:

How To Build and Scale Your Sales and Marketing Teams From 0 - £10m

Tarmo van der Goot

VP EMEA & Ronald Bogaerds, Global Head of Business Development, Chargebee

CAMP 3:

Strategies To Streamline Sales Processes - How To Still Make Sales in a Tougher Market

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06 | Growth & Scaling Up

If there was a single roadmap for successfully scaling any SaaS company, it would be followed step-by-step by one and all. Instead, achieving sustainable growth is more about resolving business bottlenecks, great decision making and ultimately decorrelating the increase in revenue from the increase in costs.

This bootcamp delivers on what it truly means to scale your company, unlocking growth by finding your go-to-market fit and practical strategies to help you scale on your own journey.

Your Instructors

Alexis Petrichos

Director of Strategic Partnerships & Ecosystem Marketing, Chili Piper

CAMP 1:

How to Utilise Product Partnerships to Drive Pipeline

Stine Mangor Tornmark

Co-founder & CEO, Openli

CAMP 2:

Mastering Community-Led Growth: Why It Drives Brand, Trust & Revenue and How To Get It Right

David Badler

Managing Director & Head of Portfolio Value Creation, Susquehanna Growth Equity

CAMP 3:

Assembling Your Go-to-Market Engine To Get From 0 to 20M ARR

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07 | Product-Led Growth

PLG, the well-known concept of building a powerful product to drive growth as opposed to solely relying on marketing and sales tactics. The concept still stands but today’s new frontier is all about combining product, sales and marketing to collectively achieve efficient growth.

So what plays do you need to make when marrying the three? This bootcamp covers how PLG is evolving and how integrating marketing and sales can help create the synergy you need for your next wave of growth.

Your Instructors

Kyle Poyar

Partner, OpenView & Esben Friis-Jensen, Co-founder & Chief Growth Officer, Userflow

CAMP 1:

How to Pair PLG & Sales for Efficient Growth

Pietro Bezza

Co-founder & Managing Partner, Connect Ventures

CAMP 2:

Product is King, PLG Trifecta is King Kong

Esben Friis-Jensen

Co-founder & Chief Growth Officer, Userflow

CAMP 3:

From Sign-Up to Sale: Mastering Conversion with Product-Led Onboarding

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JOIN OVER 6000 SaaS Founders, Investors, Operators & more
Build, learn, network and have One Hell of a Good Time!

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