SaaS.City is a closed-group, one day bootcamp for SaaS enthusiasts, comprising a series of focused workshops structured to facilitate learning and networking. Join a deep-dive bootcamp (made up of 3x 60-minute interactive workshops led by SaaS leaders and experts) on the most pressing SaaS themes in today’s climate.
These SaaS.City Bootcamps are sure to sell out so make sure you book early.
Refreshments and lunch will be provided to all ticket holders.
What does it take to become the best CEO your company could wish for? No two CEOs will walk identical paths, but that doesn’t mean there isn’t a wealth of strategies, guides and tactics to help you level up.
Dedicated to SaaS CEOs, this bootcamp teaches how to efficiently scale your company, accelerate great decision making and uncover the type of CEO your company needs you to be.
Founder & CEO, Ambient Strategy
How to Stand Out in Noisy Markets - Strategic Positioning with April Dunford
Director, Briggs Associates
What Really Works for Revenue Growth? Untold Insights From Working With 20+ SaaS Companies at Board Level
CEO, US Expansion Partners
How To Target the Right VC Investors For Your Company
Welcome to the Age of AI. We’re at the beginning of the biggest transformational shift in software since the internet. Since ChatGPT reached 1 million users in 5 days, the impact and implementation of AI in the SaaS world has skyrocketed. From content creation, shortening sales cycles and improving customer support, it seems like the efficiency gains on offer are endless.
This bootcamp showcases some of the most powerful ways AI could transform your company’s future.
VP Marketing, Jasper
Structure. Strategy. Standards: How to change the way your team operates in an AI World
Founder & COO, Labsbit.ai
Automate to Accelerate - How To Identify The Problem Areas That AI Could Solve For You
Customer Engineer, Google Cloud
Innovate & Transform - Build Solutions and Set Yourself Up for Success with Google’s GenAI Tools
Most SaaS companies operate within a saturated market. So if it isn’t your product that drastically sets you apart, it’s almost certainly the story you’re telling and how you’re reaching and communicating with new and existing customers. Growth will always be the end goal and despite the endless quick wins on offer to get you there, it’s all about building for the long term.
Curated and delivered by marketers, this bootcamp deep dives into the most important plays to make for your customer persona.
CMO, CGO & CCO
How to Effectively Market With Little to No Budget
Founder & CEO, B2B Better
Building a Micro B2B Media Company: 6 Lessons from the Early Days at Netflix
Co-founder & CEO, Slidebean
B2B Content Marketing in the Era of TikTok and GPT
One of the most highly requested bootcamps of the year, a series of workshops dedicated to supercharging the soft skills of founders and leaders – this isn’t one to be missed.
Outside of building a great product, every leadership team needs to be able to communicate, teach, prioritise and lead by example, it’s how startups succeed and how great companies become even greater. From leadership, public speaking to time prioritisation and building a personal brand, there’s plenty of lifelong value on offer here.
Founder & Modern CFO, Pegafund
How To Become the Leader Your Company Needs You To Be
Partner, Erevena
From The Beginning To a Billion: How Unicorns Built Their Leadership Teams
Founder & Chief Brand Builder, Ignore No More
From Subtle to Star: How to Craft a Genuine Personal Brand as a Founder
Every sales professional wants to make it to the top. Even amidst tighter spending throughout the market, longer sales cycles and changes in decision making processes, it’s those who are resilient and keep innovating will be the ones closing deals, generating revenue and climbing the ladder.
A bootcamp focussed only on scaling sales, these workshops are curated to provide practical strategies to upgrade performance at each stage of the funnel.
Co-founder & CCO, Salesroom
The Answers to Making Sales in a Slowing Market
Advisor & Coach, Peak
How To Build and Scale Your Sales and Marketing Teams From 0 - £10m
VP EMEA & Ronald Bogaerds, Global Head of Business Development, Chargebee
Strategies To Streamline Sales Processes - How To Still Make Sales in a Tougher Market
If there was a single roadmap for successfully scaling any SaaS company, it would be followed step-by-step by one and all. Instead, achieving sustainable growth is more about resolving business bottlenecks, great decision making and ultimately decorrelating the increase in revenue from the increase in costs.
This bootcamp delivers on what it truly means to scale your company, unlocking growth by finding your go-to-market fit and practical strategies to help you scale on your own journey.
Director of Strategic Partnerships & Ecosystem Marketing, Chili Piper
How to Utilise Product Partnerships to Drive Pipeline
Co-founder & CEO, Openli
Mastering Community-Led Growth: Why It Drives Brand, Trust & Revenue and How To Get It Right
Managing Director & Head of Portfolio Value Creation, Susquehanna Growth Equity
Assembling Your Go-to-Market Engine To Get From 0 to 20M ARR
PLG, the well-known concept of building a powerful product to drive growth as opposed to solely relying on marketing and sales tactics. The concept still stands but today’s new frontier is all about combining product, sales and marketing to collectively achieve efficient growth.
So what plays do you need to make when marrying the three? This bootcamp covers how PLG is evolving and how integrating marketing and sales can help create the synergy you need for your next wave of growth.
Partner, OpenView & Esben Friis-Jensen, Co-founder & Chief Growth Officer, Userflow
How to Pair PLG & Sales for Efficient Growth
Co-founder & Managing Partner, Connect Ventures
Product is King, PLG Trifecta is King Kong
Co-founder & Chief Growth Officer, Userflow
From Sign-Up to Sale: Mastering Conversion with Product-Led Onboarding