SaaStock · founder retreats
SaaSociety — invite-only retreats for B2B SaaS founders
SaaSociety is SaaStock’s invite-only founder retreat series — small, curated cohorts of senior B2B SaaS founders gathered alongside the European flagship each year. The format is different from the conference: closed-door peer sessions, a single experiential activity, and a gala dinner each evening, with the venue chosen to make the room itself part of the programme. Editions to date have run in Ireland alongside SaaStock Europe.
4 editions documented · 1 with full content pages · invite-only
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4
10–25 founders
13
Invite-only · 4–5 days
Featured editions
Editions with delivered programming and a documented venue. Click through for the full cohort, programme, and gallery.
History — content in build
Earlier and later SaaSociety editions. Full chapter pages ship as we surface photos, video, and cohort details.
- SaaSociety 2018#3
- SaaSociety 2022#5
- SaaSociety 2023#6
What SaaSociety is
The SaaSociety format is structured around three things, not a stage:
One experiential activity per edition. 2019 used a Land Rover Defender off-road convoy through the Powerscourt estate woods. The activity is the bonding mechanism — founders end up in mixed teams, away from their phones, having to actually work together for a few hours.
Closed-door peer sessions. Chatham-house format, no slides, no recordings. Topics are split by what the cohort actually needs that year — international expansion, hiring senior leaders, GTM, fundraising mechanics. Co-presenters facilitate but founders run their own conversations.
A gala dinner each evening. One seated room for the whole cohort. The venue is chosen so the room itself signals the brand — for 2019 that was the columned ballroom at Powerscourt Hotel under pink uplighting, with the SAASOCIETY title screen and the IDA Ireland co-presenter mark on the side display.
Cohort size is kept small (10–25 founders) deliberately — the scarcity is what makes the room work. SaaSociety runs alongside SaaStock Europe each year; most attendees come directly from the main conference.