We’re seeing the SaaS community flourishing in Australasia, driven partly by the increased uptake of SaaS products for business use, and also by the breakout success of unicorn companies Canva and Atlassian who put Australasia on the global SaaS map. 

We’ve put together a list of the most exciting SaaS companies and startups in Australia and New Zealand: the big names and rising stars of the SaaS world, that should definitely be on your radar.

SaaStock APAC is the leading conference exclusively serving SaaS founders, execs and investors in the APAC region. Join us at SaaStock APAC Online on November 24, 2020.

A | B | C | D | E | G | H | I | L | M | P | Q | R | S | T | U | V | X | Y


ActivePipe is a marketing automation SaaS platform targeted at the real estate and mortgage sectors. It provides lead nurturing and predictive analytics, so that businesses can provide live property listings matched to their customers’ preferences. ActivePipe helps real estate agents and mortgage originators better handle their email marketing and customer insights.

CEO: Ashley Farrugia

Founded: 2015

Based in: Melbourne, Australia

Funding to Date: A$12.4M


Aconex is the world’s most widely-used online collaboration platform for construction and engineering projects. We have over 10 years of experience working with top owners, construction and project managers, contractors, architects and consultants on projects of all shapes and sizes.

CEO: Leigh Jasper

Founded: 2000

Based in: Melbourne, Australia

Funding to Date: $85M


Agrimap is an app that helps farmers gain control of their business. It allows them to do fast recording of stock, task management, and planning. It also provides an interactive map of farms. The platform streamlines the essential processes that farmers have to master. Agrimap was acquired by FarmIQ Systems.

CEO: Andy Lowe

Founded: 2006

Based in: Auckland, New Zealand

Funding to Date: $1.1M


AgriWebb innovates how livestock producers tackle time, management and cost drains. It is an online sales platform, as well as a management tool with real-time data. AgriWebb Auction is an online marketplace that revolutionizes the old-times stockyard auction through technology. It helps producers increase profits and improve their business processes.

CEO: Kevin Baum

Founded: 2013

Based in: Sydney, Australia

Funding to Date: $14.5M

Amplify Intelligence

Amplify Intelligence uses AI and machine learning to make cyber defenders unbeatable. The cybersecurity SaaS company has built an intelligent platform that allows businesses to protect themselves from complex threats. The concept behind Amplify Intelligence is that AI can complement the efforts of companies’ cybersecurity staff by giving them the power of data.

CEO: Paul Byrne

Founded: 2017

Based in: Melbourne, Australia

Funding to Date: N/A


AskNicely is a platform for customer feedback, delivered in real-time using Net Promoter Score (NPS). It’s growing fast – since raising $10M Series A funding earlier this year, Ask Nicely has jumped up to #16 on the 2019 SaaS 1000 list (curated by SaaSMag).

Its aim is to help brands get more word-of-mouth referrals by tracking the NPS score daily. It automates customer experience in order to deliver higher response rates. With the help of AskNicely, businesses can easily collect feedback and turn it into actionable steps.

CEO: Aaron Ward

Founded: 2014

Based in: Auckland, New Zealand

Funding to Date: $15.2M


Atlassian is one of the most successful Australian software companies, which is around for more than 16 years now. It crafts enterprise solutions that help improve productivity and communication, among which are JIRA, Confluence, HipChat, Bitbucket, and Stash. Atlassian’s products are being used by more than 40,000 customers across the world — spanning 134 countries.

CEO: Scott Farquhar and Mike Cannon-Brookes

Founded: 2002

Based in: Sydney, Australia

IPO: December 2015

Booking Boss

Booking Boss provides a booking and channel management solution for the tour and attraction industry. It helps service providers boost their bookings, as well as better handle scheduling and marketing distribution. Booking Boss was acquired by Helix Leisure in 2015.

CEO: Renee Welsh

Founded: 2012

Based in: North Sydney, Australia

Funding to Date: $2M


Bugherd is a visual feedback tool for websites. It’s a solution that allows users to pin sticky notes to their website, for collating client feedback and tracking and reporting website bugs. Bugherd’s vision is to deliver useful, well-designed products for developers, designers and their clients.

CEO: Alan Downie

Founded: 2011

Based in: Victoria, Australia

Funding to Date: $1.5M

Campaign Monitor

Campaign Monitor helps companies reinvest their email newsletters and reports. It’s a solution that allows marketers to send simple and elegant emails that are more likely to get opened by subscribers. It’s easy to get started with Campaign Monitor’s templates, which can be tailored according to the specific business needs. Campaign Monitor has been used by the likes of BuzzFeed, Disney, and Coca-Cola.

CEO: Wellford Dillard

Founded: 2004

Based in: San Francisco, U.S.

Funding to Date: $250M


Canva is an online design and publishing tool which makes graphic design simple for everyone. It offers drag-and-drop functionality and professional template layouts, providing everything you need to create stunning graphics. The tool has attracted over 15 million users across 190 countries, who have collectively created more than 1 billion designs since it first launched in 2012. 

CEO: Melanie Perkins

Founded: 2012

Based in: Sydney, Australia

Funding to Date: $241.6M


Celo provides a messaging platform for healthcare professionals that ensures complete security. It uses encrypted technology for handling real-time mobile and desktop messages, so that all privacy and regulatory requirements are met. With Celo, medical referrals get more efficient, and communication about patients can easily be included in the EMR (Electronic Medical Records)

CEO: Stephen Vlok

Founded: 2014

Based in: Auckland, New Zealand

Funding to Date: N/A

Culture Amp

Culture Amp is an employee analytics platform whose goal is to improve company culture. It is targeted at enterprises where it’s difficult to match the fast business growth with developing the inside culture. Culture Amp makes it easy to collect, understand and act on employee feedback, to enable HR leaders to make better decisions, demonstrate impact, and turn company culture into a competitive edge.

CEO: Didier Elzinga

Founded: 2011

Based in: Melbourne, Australia

Funding to Date: $157.5M

Curious Thing

Curious Thing is building the next generation of conversational AI for talent acquisition. The company offers a voice-based conversational AI, providing a solution for high volume hiring. Their AI provides a way to screen large numbers of candidates, helping fast-growing companies nail their hiring. 

CEO: Sam Zheng

Founded: 2018

Based in: Sydney, Australia

Funding to Date: $1.5M


CycleLifeHQ is a digital marketplace that aims to improve bicycle tourism. The platform allows users to find and book bike trips and tours, as well as cycling vacations. Bicycle businesses can get their company listed on the website and thus get connected with clients. CycleLifeHQ also provides plenty of ideas for bicycle destinations.

CEO: Charles Black

Founded: 2016

Based in: Canberra, Australia

Funding to Date: A$740K

Data Republic

Data Republic is a multilateral secure data exchange platform. It simplifies the process of sharing customer data between companies in respect of data security and personal privacy. Data Republic is a Trust Platform that is specifically targeted at the financial services, insurance, and government sectors. It enables data collaboration across the globe.

CEO: Paul McCarney

Founded: 2014

Based in: Sydney, Australia

Funding to Date: $36M


Deputy is an employee management platform. The tool provides scheduling, timesheet management, task handling, and team communication. Deputy helps companies streamline their operations and allow their teams to function more productively. For 2019, Deputy has broken into the top 100 companies on SaaSMag’s list of the 1000 fastest-growing SaaS companies.

CEO: Ashik Ahmed

Founded: 2008

Based in: Surry Hills, Australia

Funding to Date: $106M


Displayr is a complete, all-in-one app for data science, analysis, visualisation and reporting. Its drag-and-drop business intelligence tool makes it easy for users to transform their survey data into powerful visual stories. Displayr makes it possible to bring data to life with beautiful, interactive reports, dashboards, “calculators”, and presentations.

CEO: Tim Bock

Founded: 2003

Based in: NSW, Australia

Funding to Date: N/A


Dubber provides call recording and audio asset management in the cloud. It is the world’s leading provider of cloud based call recording and voice AI. As the telecommunications sector moves towards cloud services, Dubber has been adopted as core network infrastructure by multiple global leading telecommunications carriers in North America, Europe and Asia Pacific.

CEO: Steve McGovern

Founded: 2011

Based in: Melbourne, Australia

Funding to Date: $27.5M


EdSmart provides a School Organisation System (SOS) that helps educational institutions not only go paperless, but also handle their internal processes better. It enables schools to reduce the time and resources dedicated to administration, so that they can focus on the most important thing — education. EdSmart is used in eight countries around the globe, serving more than 400 schools.

CEO: Fiona Boyd

Founded: 2014

Based in: Melbourne, Australia

Funding to Date: N/A


Elevio is a digital platform that helps businesses provide better user education and onboarding of customers. The tool ensures contextual support for users, so that they understand companies’ websites in an easier way. This is how they can better engage with it. Elevio drives higher numbers for brand websites’ sessions on page, time on site, and return users.

CEO: Chris Duell

Founded: 2015

Based in: Collingwood, Australia

Funding to Date: A$1.1M

Employment Hero

Employment Hero has a heroic mission indeed: to make small companies and their teams enjoy a better workplace. The platform provides options small to medium businesses to manage HR, payroll, benefits, employee engagement and wellness management. Employment Hero is used by 4500+ companies, and has been acclaimed as Australia’s best HR system in the cloud.

CEO: Ben Thompson

Founded: 2014

Based in: Sydney, Australia

Funding to Date: $27.7M


Envato provides a marketplace for buying and selling digital creative assets – anything from stock images and video footage to advanced WordPress themes and plugins. Envato Elements is the #1 subscription service for creatives. As well as offering a range of creative assets, Envato has a complete range of products providing access to creative tutorials, and even a marketplace for hiring designers, developers and creatives.

CEO: Collis Ta’eed

Founded: 2006

Based in: Melbourne, Australia

Funding to Date: Bootstrapped


Everproof is a background screening and verification platform that is creating greater trust and transparency in regulated industries. Unlike other screening services that perform these checks as a once-off, Everproof creates a continuous verified profile that can be utilised on an ongoing basis. This helps organisations monitor the compliance of their workforce beyond the point of entry and enables individuals to own their digital identity to streamline transactions moving forward.

CEO: Nathan Merzvinskis

Founded: 2015

Based in: Collingwood, Victoria, Australia

Funding to Date: $1.3M


Geo is a job management system that makes running a business easier. It provides a complete toolkit for businesses with a mobile workforce: expert job scheduling and tracking, and workforce management. Geo is used by more than 20,000 people in 30 countries, and has helped companies around the world grow and succeed.

CEO: Kylie O’Reilly

Founded: 2009

Based in: Aukland, NZ

Funding to Date: $14.9M


HealthEngine is the Australian platform for healthcare access. Its aim is to ease the process of booking a medical specialist through providing a smart online platform that can be used via mobile or desktop devices. Practitioners also benefit from HealthEngine, as they can improve their patients’ experience. More than a million Australians use the platform monthly.

CEO: Marcus Tan

Founded: 2006

Based in: Perth, Australia

Funding to Date: A$37.8M

Hyper Anna 

Hyper Anna is one of the fastest growing startups in the data science space. With Hyper Anna, companies may unleash data from a range of sources, such as customer interactions, finance, supplier activities and even, HR, to power changes that make an impact, such as upselling, revenue forecasting, and supply chain management. Hyper Anna is an Artificial Intelligence powered data analyst. Anna does all the time-consuming, technical work of writing code, analyzing data, producing charts and delivering insights, ready to use in your business.

CEO: Natalie Nguyen

Founded: 2016

Based in: Sydney, Australia

Funding to Date: A$17.3M


IntelligenceBank is the leading marketing operations platform, helping content marketers seamlessly manage digital assets, creative approvals and compliance, marketing project management and creative distribution. IntelligenceBank gives marketers a way to easily manage marketing and creative projects from end to end, within the one system. IntelligenceBank’s beautifully designed platform is used by over 400 brands with 250,000+ users in 55 countries.

CEO: Tessa Court

Founded: 2009

Based in: Victoria, Australia

Funding to Date: $5.3M


LawPath is an online legal service platform for small to medium businesses and consumers. It brings help in the complex world of legal requirements for companies. It’s an online legal platform that allows businesses to launch, register a trademark, and craft various documents. LawPath saves time and money, and companies can get in touch with the listed lawyers in the website’s marketplace. More than 50,000 Australian businesses have already benefited from the platform.

CEO: Dominic Woolrych

Founded: 2013

Based in: Sydney, Australia

Funding to Date: $8.9M


Localz is a SaaS-based logistics platform that caters to the realities of the Individual Economy (Iconomy) — the present-day consumer expectations about delivery and service providing. The solutions provided by Localz empower retailers and logistics companies to be better at meeting these expectations. Localz offers fulfillment tools for parcel logistics businesses, field service companies and pick-up options for retailers.

CEO: Tim Andrew

Founded: 2013

Based in: Melbourne, Australia

Funding to Date: $4.9M


Moodle is a free online learning management system, providing educators around the world with an open source solution for e-learning that is scalable, customisable and secure with the largest selection of activities available. It’s designed to provide educators, administrators and learners with a single robust, secure and integrated system to create personalised learning environments, and can be scaled to be used by small classes to huge organisations.

CEO: Martin Dougiamas

Founded: 2002

Based in: Perth, Australia

Funding to Date: $6M

Muru Music

Muru Music offers its AI Music Brain™, platform that categorizes songs automatically according to genre — and with lightning speed. Genre specifications help people find music they like, as well as artists who want their work to be discovered. Muru Music makes this possible by powering personalised music experiences. It also allows companies to create branded music experiences for their customers.

CEO: Nicc Johnson

Founded: 2014

Based in: Sydney, Australia

Funding to Date: $400K


Muzeek is a SaaS platform for booking live music acts. It streamlines and eases the process of organizing live performances. It’s of particular use for festivals, venues, bookers and agencies, as well as for artists and their promoters and managers. Muzeek helps both sides decrease costs and increase profit. It provides automatic calendar updates, interactive embeds, and easy way to make payments.

CEO: Danny Fiorentini

Founded: 2012

Based in: Bondi, Australia

Funding to Date: $500K


MYOB is one of the oldest software companies from Australia. MYOB is a provider of business management solutions which target small and medium-sized companies. It offers more than 50 business management solutions including accounting, payroll, payments, retail point of sale, CRM and professional tax solutions. MYOB develops and delivers software, services and support for more than 1,000,000 businesses and accounting practices in Asia-Pacific region. It was acquired by Kohlberg Kravis Roberts in May 2019.

CEO: Greg Ellis

Founded: 1991

Based in: Glen Waverley, Australia

Funding to Date: A$355M


PageUp is a platform that optimises the talent acquisition lifecycle: recruitment, onboarding, performance management and workplace learning and development. The PageUp platform is used by businesses to attract, retain and develop great employees. PageUp is used by more than 49 million people around the world, in 190 different countries. Its customers include globally-recognised brands such as Lindt and Hong Kong Airlines.

CEO: Mark Rice

Founded: 1997

Based in: Melbourne, Australia

Funding to Date: $10M

Practice Ignition

Practice Ignition is a dedicated solution for managing an accounting practice. It’s an all-in-one solution for creating and sending proposals to clients. These trigger automated workflows that handle all the behind-the-scenes administration – including billing and payment collection. 

CEO: Guy Pearson

Founded: 2011

Based in: NSW, Australia

Funding to Date: $24.4M


Qwilr is a document preparation platform that allows businesses to craft better-looking sales and marketing communication tools. The documents integrate with popular work tools to make the whole process smooth and easy. Qwilr combines design and tech knowhow to help companies better represent themselves in front of clients.

CEO: Dylan Baskind

Founded: 2014

Based in: Redfern, Australia

Funding to Date: $1.6M


ROKT is the global leader in e-commerce marketing technology. They help businesses build increasingly relevant and personalised experiences when buying online. It combines real-time data with machine learning to improve the customer experience over time. ROKT was founded in Sydney in 2012, and is now headquartered in New York, USA, with additional offices around the world.

CEO: Bruce Buchanan

Founded: 2012

Based in: New York, USA

Funding to Date: $82M

Safety Culture

Safety Culture helps companies achieve safer and higher quality workplaces all around the world. The Safety Culture team created the world’s most-used checklist inspection app, iAuditor, which provides an affordable and accessible way for everyone to manage safety and quality. iAuditor is used in over 150 countries, with more than 30 million audits conducted worldwide.

CEO: Luke Anear

Founded: 2004

Based in: Sydney, Australia

Funding to Date: $79.4M


Shippit helps retailers make smarter shipping decisions that save time, money and keep customers happy. From humble beginnings working with a handful of fashion and homeware boutiques in Sydney’s famous Surry Hills, Shippit now powers delivery for hundreds of retailers across Australia sending thousands of deliveries every single month. Their software is trusted by retailers of all sizes and formats.

CEO: Rob Hango-Zada, William On (joint)

Founded: 2014

Based in: Sydney, Australia

Funding to date: $5.7M


Spinify’s goal is to motivate teams to chase business metrics which are of real importance. Its founder, the serial entrepreneur Matt Bullock, aims to offer companies methods for fast growth. Spinify provides team leaders with Leaderboards through which they can track, engage, and reward employees.

CEO: Matt Bullock

Founded: 2016

Based in: Canberra, Australia

Funding to Date: N/A


Stackla is a social content marketing platform that puts user-generated content at the heart of brand marketing. It helps modern marketers discover, manage and display the best content across all their marketing touchpoints. 

With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalized content experiences at scale. 

CEO: Damien Mahoney

Founded: 2012

Based in: San Francisco, USA

Funding to Date: $10.1M

Timely Limited

Timely Limited makes business management for salons and spas a breeze. The platform helps beauty and well-being providers better handle their online bookings, reminders, point-of-sale, and gift vouchers, among others. Timely Limited also offers automatic time reporting, employee management, and financial reporting options for the all-round functioning of salons and spas.

CEO: Ryan Baker

Founded: 2011

Based in: Dunedin, New Zealand

Funding to Date: NZ$8.3M


Triggr is a sales automation SaaS platform created for B2B sales teams. It automates sales prospecting through processing data that gives you insights about your ideal customers. Triggr also sends notifications about triggers that are seen as potential sales leads. Its smart algorithm gives recommendations about similar companies that a business can target.

CEO: Thomas Rielly

Founded: 2017

Based in: Sydney, Australia

Funding to Date: A$500K

Unleashed Software

Unleashed is a powerful, integrated platform that allows businesses real-time visibility of accurate inventory information. Businesses of all sizes can reduce their costs and increase profits by precisely tracking data on stock. It offers a real-time inventory management platform for the small, medium and enterprise market.

CEO: Gareth Berry

Founded: 2009

Based in: Auckland, New Zealand

Funding to Date: $20.3M


Vend is web-based point-of-sale and retail management software, which allows real-world retail store owners or managers to have full visibility and centralized control of one to many retail stores. Vend runs in the browser and supports full online and offline modes. Even though Vend is web-based it works offline, so users can keep making sales if the internet drops out.

CEO: Alexander Fala

Founded: 2009

Based in: Auckland, New Zealand

Funding to Date: $46.5M


Verrency is a global payments innovator that has a mission to put financial institutions back at the centre of the innovation. It provides white-labeled fintech capabilities into banks’ existing technology – such as the capability to pay with rewards, and easy charitable giving. Verrency works with some of the world’s largest banks, card issuers and payment processors to bring new capabilities to their customers.

CEO: David Link

Founded: 2016

Based in: Melbourne, Australia

Funding to Date: $14.6M


Vervoe is an AI-powered skill testing platform. It helps companies hire the very best candidates by focusing on who can do the job, not who looks good on paper. It uses machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their responses at any scale. 

CEO: Omer Molad

Founded: 2016

Based in: Melbourne, Australia

Funding to Date: $4.5M


Xero has been in the business of reinventing online accounting for small companies for more than 12 years now. The suite allows businesses, accountants and bookkeepers to handle cash flow, invoices, and payments in the cloud. Xero also provides reporting options for getting a full overview of your finances. It already has more than 600,000 customers around the world.

CEO: Rod Drury

Founded: 2006

Based in: Wellington, New Zealand

Funding to Date: $681.4M

Yellowfin BI

Yellowfin BI aims to make Business Intelligence accessible and easy for companies of all sizes. Its software enables businesses to handle data from relational databases, multi-dimensional cubes, and in-memory analytical databases. Yellowfin BI also offers an interactive and intuitive dashboard, as well as data visualizations. It’s among the best providers of mobile BI, collaborative BI and location intelligence.

CEO: Glen Rabie

Founded: 2003

Based in: Melbourne, Australia

Funding to Date: N/A

Don’t miss out: SaaStock APAC Online, November 24. Find out more about the event and get your tickets here.