Jul 2017

Introducing SaaSociety

This September the SaaS Universe is descending on Dublin for SaaStock 2017.

A small and exclusive part of the occasion is SaaSociety, our private gathering of SaaS leaders, founders and select later-stage investors, which we run on Thursday 21st September, the day after SaaStock.

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The Developer CEO

Apr 2017

The Developer CEO

Peter Coppinger – Founder/CEO/Lead Developer of Teamwork.com

In this brutally honest keynote, Peter tells us how he's a terrible CEO!  In building the €12m ARR Teamwork.com, he shares some of the huge mistakes he made along the way, including:

  • The worst product launch ever
  • Believing they didn't need Salespeople
  • Having no deliberate hiring strategy and much much more

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Engineering your Sales Team for Hyper Growth

Apr 2017

Engineering your Sales Team for Hyper Growth

Panel Discussion at #SaaStock16: Alex Kayyal, Europe Head, Salesforce Ventures, hosts:

  • Hampus Jakobsson, Co-Founder & CEO, Brisk 
  • Fergus Gloster, SaaS advisor/Former MD Europe Marketo & SVP EMEA Salesforce
  • Orla Moran, Founder, Selling Through Spirituality, ex Head of Europe at New Relic

This discussion covers:

  • The 6 Cs of Hiring
  • Hiring Mistakes
  • Training and Onboarding
  • Why you should get to know your first 10 hires very well
  • Culture and fit

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Achieving Meaningful Exits in SaaS

Mar 2017

Achieving Meaningful Exits in SaaS

Mark MacLeod – Founder at SurePath Capital Partners, keynote speaker at #SaaStock16

In this presentation, Mark:

  • shares statistics on 2 years of tracking exits in Europe
  • reveals some interesting patterns
  • who's buying, and types of buyers
  • outlines some steps to take in preparation for exit

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Lessons Learned from 3k SaaS Companies

Mar 2017

Lessons Learned from 3k SaaS Companies

Keynote from #SaaStock16, Patrick Campbell, CEO at Price Intelligently speaks about the danger of focussing on acquistion at all costs. Retention and monetisation can lose out to acquisition, but is that the way to go, and how will you know? Patrick's scary talk looks at how software is going to zero, at the normalised value of features over time, how cost of acquisition is going up, and, how companies who say they are doing customer development aren't really doing it at all. This talk will really get you thinking.

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Mar 2017

Improve your Retention with this One Change -

Keynote from #SaaStock16, David Cancel, CEO at Drift explains how making one change can have a profound impact on your retention figures.  What is that change?  Get the incentives right!  Sounds simple right?  In his session, David gives excellent insights about: 

  • External v Internal Incentives
  • Leveraging Cognitive Bias
  • Incentives & Disincentives
  • Incentives and the dark side of Metrics
  • Aligning incentives across Marketing, Sales, Product departments

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Feb 2017

Genius or luck? What it takes to build a successful SMB SaaS business

Fireside Chat at #SaaStock16: Alex Ferrara – Partner at Bessemer Venture Partners interviews Martin Henk – Co-Founder at Pipedrive

Hear Martin speaking about 

  • the early days of Pipedrive; how being door-to-door salesmen led to build a SaaS product
  • why Europe is such a good fertile ground for creating SaaS companies and access to capital
  • opening a US office and compensation for global teams
  • communicating & decision making for global teams
  • product-market fit
  • growth and metrics
  • raising capital and exit strategy
  • and near-death experiences!

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4 ways attending #SaaStock17 can help your SaaS business

Feb 2017

4 ways attending #SaaStock17 can help your SaaS business

SaaStock17 is under 8 months away and tickets are selling like hot cakes. We talked to four  of the early birds, those returning founders who have committed to coming back for a second time. We wondered what their motivation was for committing so far ahead of time, given that a founders schedule is more than full and their time is more than precious.

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Feb 2017

Announcing SaaStock On Tour

SaaStock is hitting the road and coming to a city near you, in the run up to the main event in September. Read more to find out why, where and when.

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