This episode of the SaaS Revolution Show is a re-run of one of our top episodes from 2023. Host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five.
“Forms are just really boring. It is a very competitive space but then we thought if we are going to bootstrap it, it is easier to grab 1% of a really big market than to grab 100% of a small niche one. So, let’s just try this. We know the demand is there.”
Marie shares:
- The decision to bootstrap Tally.
- Generational expectations for how to ‘set yourself up for success’ vs reality.
- How Tally is positioned against its competition in the form building space.
- The journey from idea to securing Tally’s first users (including the little trick she used on ProductHunt).
- Why Tally chose a freemium model.
Listen to the audio:
Since the recording of this episode, Tally has scaled to $2M ARR – still with a team of five. You can follow the story on the Tally blog.
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