Tune in for an extra bonus episode of the podcast, hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica who tell us how the company grew revenue 10x.
Superlógica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health, and EdTech. The common denominator between each was the use of technology and making an impact on people’s lives.
He has certainly had a massive impact on Superlógica. In the last three years, it has grown from 60 to 225 in headcount, 10x in revenue and now serves 4 different verticals. The biggest reason behind that growth is a switch to a full-blown SaaS model starting in 2016. In my conversation with André we get deep into the story behind that switch, how pricing plans were created and the pitch adjusted.
