Articles

The SaaStock you know and love, online: June 10-11 2020

For the last five years we’ve made it our mission to help the SaaS community gain traction, grow, and scale. In the last few weeks we’ve been closer to our community than ever, and one thing is clear: the need to keep learning, innovating, and building businesses is stronger than ever. We know it can…

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Your chance to watch all the sessions from SaaStock 19

By all accounts, SaaStock 19 was our best SaaStock yet. We were delighted to welcome superstar speakers like Dan Martell, Patrick Campbell and Nathan Latka to the stage, along with 200+ other speakers sharing their knowledge, insights and learnings with the SaaS community. We know this is a tough time for a lot of you,…

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COVID-19 – SaaStock update for H1, 2020

To our SaaStock family, It’s a challenging time for all of us, and our hearts go out to everyone affected by the recent outbreak of COVID-19. As founders, executives, and investors, we know that the most important part of our business is our people, our community. At SaaStock we have been closely monitoring the outbreak…

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How to Efficiently Qualify Your Leads and Close More Deals

This is a guest post by Veronika Traublinger. Veronika has several years of experience in sales and marketing at startups, at is currently responsible for building up the Marketing and Customer Success team at Ciara. Ciara is a digital assistant helping sales professionals to have better conversations and a more efficient process. Qualifying a lead…

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27 Investors and VCs Fuelling the SaaS Superstars of Latin America

Latin America has no shortage of SaaS superstars. A healthy availability of capital is essential for building a thriving SaaS ecosystem, which suggests there’s plenty of SaaS investors and VCs to help these companies grow.  We looked at the data and discovered a few vital moments in the funding history of the region. In 2001,…

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How to measure the success of your SaaS marketing: 20 metrics for marketers

The world of SaaS marketing can feel like a maze, with so many channels to choose from, and constant reminders to ‘measure what matters’. But how do you know what matters, and what’s not worth measuring? Today we’re sharing the most important SaaS marketing metrics, and how to use them to guide your SaaS marketing…

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25 SaaS marketing channels you need to know

There are dozens of different marketing channels, tools and strategies to consider. I’ve put together an introductory list of 25 common marketing strategies – but don’t panic! You probably won’t need to implement all of these. Pick a few that are most closely aligned with your growth levers and targets, and go from there. For…

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SaaS Marketing: a guide to marketing your SaaS business

This post is an excerpt from SaaS Marketing: A guide to marketing your SaaS business. Read on, or click here to download the full guide. For growing SaaS companies, marketing is one of the most important ingredients fuelling your growth. Every company needs customers. And no matter how good your product is, you won’t get…

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SaaStock LatAm: Bringing 600 SaaS leaders together for 3 days, 60 hours of content, countless opportunities

Latin America’s most actionable conference for B2B SaaS founders, executives, and investors is back. We’re excited to announce that SaaStock LatAm 20 is returning to Sao Paulo on May 11th-13th 2020. We’ll bring 600+ SaaS founders, executives, and investors together for three days of intensive knowledge and networking, all in the name of traction, growth,…

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How to Make Your First Technical Hire (If You’re A Non-Technical CEO)

This is a guest post by Richard Howard, AWS Startup Business Development. AWS Startups were one of the sponsors at SaaStock 2019. This article was originally published on the AWS Startups Blog. Photo by NESA by Makers on Unsplash When I founded my startup in 2014, I was the very definition of a non-technical CEO….

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