Articles

How to build a massive SaaS business selling to SMEs

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Churn is the single most important metric in any recurring revenue business. That applies to enterprise, consumer, and SME”, said Mark MacLeod, Coach, Advisor and Investor, on SaaStock’s Dublin stage. Just take a cohort of 100K of…

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How to scale your SaaS Business with a Self-Service Knowledge Base

This is a sponsored post by Kovai.co. SaaS businesses encounter many problems as they scale, but one of the crucial problems to have is too many customers. Usually, when a business is just starting out they take pride in helping each individual customer personally. However, this strategy is not a long-term solution.  As the company…

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Deconstructing the Raise with Andy Bruckschloegl, CEO of Ryte

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Fundraising isn’t about scaling… it’s about building a good relationship“, said Andy Bruckschloegl, CEO of Ryte, in SaaStock’s Deconstructing the Raise Show. Sending an extensive extended pitch deck, as a follow up to your initial ‘teaser’…

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Double your conversion rates, double your ARR.

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Your website is at the heart of how you end up making conversions”, said Dev Basu, CEO of Powered by Search, in SaaStock’s Founder Members workshop. Why does your founding team sell 30X better than your…

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How to approach the right VCs

How to Approach the Right VCs

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Don’t speak to investors too early”, said William McQuillan, Partner at Frontline Ventures, in SaaStock’s How-To Series. You often see founders approaching investors way before they are ready to fundraise. Shift the odds in your favour….

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The ultimate guide to key metrics that drive growth for your SaaS company

This post is by DesignWithValue. What are SaaS metrics, and why are metrics important for SaaS companies /  Startups? If you want to grow and be successful as a SaaS company or Startup, it is necessary to keep track of your  numbers. Metrics are essential in all parts of your funnel, whether in marketing in…

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B2B Sales: Maximizing your sales productivity (Ebook)

This is a sponsored post by Lead Forensics. Sales productivity is the biggest challenge for 65% of B2B organizations, and it’s not hard to see why.  B2B sales processes can be convoluted and intricate. Multi-channel marketing strategies have increased the number of touchpoints in a B2B buyer’s journey — complicating the sales funnel.  On top…

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How to Design a Killer SaaS Sales Call

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “You f*cking have to sell if you really want to succeed, and when you’re able to communicate with another human being, it’s a very powerful thing”, said Steli Efti, CEO at Close.com, on the SaaStock stage.  A…

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How to Grow Engineering Organisations 10X

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. In fast-growing startups, the structure of the organisation changes constantly.  In your early days, agility and innovation is enough. In your later days, this has to be supplemented with practices and processes.  As a CTO, this…

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What makes a great startup pitch?

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “We want to understand what the product is solving and that it’s generating the benefit to the customer, but we don’t need to know all the bells and whistles”, said Jennifer Vancini, General Partner at Mighty…

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