Articles

Real SaaS Revolutionaries: Scott Cowley and Ben Murray

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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Four Steps to Attract, Identify and Hire A Players for your SaaS Startup

One of the biggest barriers to startup growth is hiring: “The Series A crunch may be tough but the talent crunch is brutal. I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. Just like fundraising, it’s very competitive. It takes time, preparation and selling, and…

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Real SaaS Revolutionaries: Mike Robinson and Veronika Vebere

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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Brand-building, category creation and AMA with Anthony Kennada, CMO, Front

SaaStock Engage offers a membership for SaaS Founders to connect with peers, learn from experts, and supercharge your growth. Membership includes regular online events led by SaaS subject matter experts, functional leaders, and fast-growing CEOs. We were delighted to welcome Anthony Kennada – CMO at Front and previously CMO at Gainsight – to an exclusive…

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Real SaaS Revolutionaries: Benjamin Dell

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today’s Real SaaS Revolutionary is Benjamin Dell….

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Getting started with growth marketing in the Asia-Pacific region

A 2020 report by Salesforce Datorama (Marketing Intelligence Report: Asia-Pacific) found that approximately 94% of respondents have shifted priorities to focus on marketing-led growth within the last year. “While traditional marketing continues to play an important role within Asia-Pacific, there is an overwhelming sense that marketers are embracing a growth marketing mindset.” – WARC But…

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‘And the winner is…’ The SaaStock EMEA Startup Pitch Competition 2020

SaaStock’s Startup Pitch Competition is the perfect opportunity for up-and-coming startups to get in front of SaaS experts and big-name VCs. And while we haven’t been able to get together in person this year, the Startup Pitch Competition at SaaStock EMEA Online proved a huge success. How does the Online Pitch Competition work? We are…

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How to prepare your SaaS company for global expansion

As SaaS companies grow, it becomes increasingly important to identify expansion opportunities and develop strategies and scalable processes to support them. Some companies move upmarket and start selling to the enterprise where they’d previously sold to SMBs. Some take the opposite approach and move downmarket. Others move into new verticals.  And then there’s international expansion….

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Why Choose AWS for your SaaS Platform?

This is a guest blog post by Jon Topper, Founder and CEO at The Scale Factory, a cloud infrastructure consultancy based in London, UK and AWS Advanced Consulting Partner. Jon Topper delivered a lightning talk at SaaStock Remote 2020, which you can watch now. If you’re building a new SaaS offering, then like most online…

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Key Takeaways from SaaStock EMEA: Our Keynotes, Summarised

This year we’ve fast-tracked into a new way of working, globally. One thing the world has learned this year is that SaaS companies are a key component to helping employees work remotely during the pandemic, and beyond. Unsurprisingly, this was one of the key themes that ran through all the keynotes on the main stage…

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