Articles

Boost retention for your SaaS in 2021 with customer success

In the early days of building your SaaS company, it’s tempting to put all your attention on acquiring new customers. However retaining and delighting existing customers is just as important for future growth. For many growing SaaS companies, 2020 showed just how important our existing customers are. We saw many companies take big steps to…

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Five ways to avoid burnout as a SaaS founder

Being a first-time startup founder can be a lonely journey, especially if long-time friends and peers have taken a more conventional career path. And 2020 has been particularly demanding: in May 2020 Blind found that 73% of surveyed tech workers are burnt out, thanks to a combination of working longer hours, working from home, not…

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Real SaaS Revolutionaries: Kristi Faltorusso and Jeff Breunsbach

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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Real SaaS Revolutionaries: Carole Mahoney and Philipp Wolf

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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How to build your SaaS sales process (without the founder)

In the early days of any SaaS business, the founder is the first (and only) salesperson. But as your startup grows, you’ll start to build out a dedicated sales team, and the founder will step away from front-line sales activities.  According to Steli Efti, founder-driven sales is stage 1 of a 4-stage sales journey that…

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Real SaaS Revolutionaries: Scott Cowley and Ben Murray

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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Four Steps to Attract, Identify and Hire A Players for your SaaS Startup

One of the biggest barriers to startup growth is hiring: “The Series A crunch may be tough but the talent crunch is brutal. I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. Just like fundraising, it’s very competitive. It takes time, preparation and selling, and…

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Real SaaS Revolutionaries: Mike Robinson and Veronika Vebere

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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Brand-building, category creation and AMA with Anthony Kennada, CMO, Front

SaaStock Engage offers a membership for SaaS Founders to connect with peers, learn from experts, and supercharge your growth. Membership includes regular online events led by SaaS subject matter experts, functional leaders, and fast-growing CEOs. We were delighted to welcome Anthony Kennada – CMO at Front and previously CMO at Gainsight – to an exclusive…

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Real SaaS Revolutionaries: Benjamin Dell

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today’s Real SaaS Revolutionary is Benjamin Dell….

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