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Accelerating Early SaaS Growth While Building a Sustainable Business

This is a sponsored post by AWS, written by Afza Wajid, Bill Tarr, and Tomaz Perc. Software as a service (SaaS) can be an effective strategy for delivering accelerated growth and increasing the value of a business. This is reflected in publicly traded SaaS companies consistently outperforming market indices such as the NASDAQ and the…

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SaaStock EMEA 2021: Our Top Highlights

SaaStock EMEA Online was a great success this year, with: Invaluable learnings and strategies shared by 60+ incredible experts in the SaaS field Two days of jam-packed content sessions One day of actionable and hands-on workshops Here are some of our key highlights from the event… Day 1: People, Runway & Retention Accel Euroscape 2021:…

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Your go-to Global Expansion Strategy

“Building a SaaS business is very hard. And just because you have the best product doesn’t mean you’ll be successful”, said Jonno Southam, Venture Capital Business Development Manager at Google (ex-AWS) at SaaStock EMEA Online 2020. Founders typically hire a sales leader as their first commercial hire and founders are rarely experienced in sales, as we know. So…

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Don’t go it alone

As a founder myself, I did it the hard way. I tried to navigate my way through growth without a group of peers to act as a sounding board. I didn’t look to see if maybe someone else had done what I was about to do. I made good decisions, but there were also plenty…

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How to adapt your marketing – Georgiana Laudi, Forget the Funnel [SaaStock How To Series]

“Learning as much as you can about your customers and delivering the best, most appropriate experience to them is still paramount here”, said Georgiana Laudi, Growth Advisor & Co-founder of Forget The Funnel, on SaaStock’s How-To Series. Last March, we all saw slowed, inconsistent growth. You were no longer able to rely on, or feel…

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The Growth Engine that took Hotjar from zero to $10 million ARR in one straight line

The Growth Engine That Took Hotjar From $0 to $10M in One Straight Line

“Investing in ‘experience’ for us is an opportunity, not a cost”, said David Darmanin, CEO of Hotjar, on the SaaStock stage. What were the five critical components of Hotjar’s growth engine early on? David shares the five components: Acceleration – “The wave” that made it possible for Hotjar to hit $10 million in a predictable straight…

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Customer Success - Nick Mehta, Gainsight

Customer Success: A company-wide priority

“Customer success has to be a company-wide priority”, said Nick Mehta, CEO at Gainsight, in his 500 words of wisdom. Customer success will never scale as a job function.  One of the top things a company can do is actually make customer success a core part of the metrics you report on.  Watch now: When…

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9 Revenue accelerators for creating an unstoppable SaaS

“The biggest fear that keeps up most founders at night is having a mediocre business”, said Dev Basu, CEO of Powered by Search, on the SaaS Revolution Show podcast. The problem that a lot of SaaS businesses face is they either have: a great product but they don’t have great marketing OR great marketing and…

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Increase your SaaS revenue with these 10 cross-selling techniques

Increase your SaaS revenue with these 10 cross-selling techniques

This is guest blog post by Growth Channel. Many times, SaaS companies become hyper-focused on attracting new leads and overflowing the top of their funnel, all while ignoring their current customers. However, these users can be a great source of additional revenue. They’ve already invested in your product, it costs less to retain them than…

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How to prepare for internationalisation

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Thinking through what kind of company you are and your motivations for why you’re expanding will give you a lot of good pointers as to when you should be making the leap“, said Ari Helgason, former…

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