Articles

Top Highlights from SaaStock Blueprint Series: CMO

Some of the leading CMOs in SaaS came together at SaaStock Blueprint Series: CMO today to share their experiences, their knowledge and their top tips today. Here’s some of our highlights: ⭐️ ️ Brian Kardon, CMO, InVision discussed how in the 1990s, everyone called themselves a ‘Dotcom’ company. Now, everyone’s a Dotcom company. In the…

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From Self-Funded Startup to Profitable Unicorn. The Calendly Journey.

Last year, ⅓ of tech founders struggled to secure funding. In the early days of SaaS unicorn Calendly, raising money was also a big challenge for Tope Awotona, Founder & CEO. To get the company off the ground, he had to take a different path. This included investing his life savings, stretching every dollar and…

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The Challenges & Opportunities of Moving from Market Disruptor to Category Creator

There is a prevailing view that startups are better at creating breakthrough innovations, than some of the more established businesses out there. It is said to come with increased research costs and uncertainty. According to the Harvard Business Review, creating a category “involves both a breakthrough product and a breakthrough business model”, and carving your…

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Boost retention for your SaaS in 2021 with customer success

In the early days of building your SaaS company, it’s tempting to put all your attention on acquiring new customers. However retaining and delighting existing customers is just as important for future growth. For many growing SaaS companies, 2020 showed just how important our existing customers are. We saw many companies take big steps to…

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Five ways to avoid burnout as a SaaS founder

Being a first-time startup founder can be a lonely journey, especially if long-time friends and peers have taken a more conventional career path. And 2020 has been particularly demanding: in May 2020 Blind found that 73% of surveyed tech workers are burnt out, thanks to a combination of working longer hours, working from home, not…

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Real SaaS Revolutionaries: Kristi Faltorusso and Jeff Breunsbach

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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Real SaaS Revolutionaries: Carole Mahoney and Philipp Wolf

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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How to build your SaaS sales process (without the founder)

In the early days of any SaaS business, the founder is the first (and only) salesperson. But as your startup grows, you’ll start to build out a dedicated sales team, and the founder will step away from front-line sales activities.  According to Steli Efti, founder-driven sales is stage 1 of a 4-stage sales journey that…

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Real SaaS Revolutionaries: Scott Cowley and Ben Murray

We’re championing the Real SaaS Revolutionaries. The leaders and experts building the SaaS companies today that’ll shape our industry and community tomorrow. Each week we’ll be profiling some of the SaaS champions, nominated by their peers. Know someone who deserves the spotlight? They could be our next Revolutionary! Today we have two Real SaaS Revolutionaries:…

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Four Steps to Attract, Identify and Hire A Players for your SaaS Startup

One of the biggest barriers to startup growth is hiring: “The Series A crunch may be tough but the talent crunch is brutal. I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. Just like fundraising, it’s very competitive. It takes time, preparation and selling, and…

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