From the SaaStock 2022 Bootstrap Stage: Patrick Campbell, Founder & CEO Profitwell and CSO Paddle, shares what bootstrappers do better than venture backed companies (and the tactics they used to sell for over $200M!).
How often do people change anything about their pricing? Not just the number but ANYTHING about their pricing? VC backed companies average about one particular change every 2.8 years, which is really slow. I’m talking about anything changing: changing up their discounting strategy, changing their add-on strategy. Bootstrapped companies – interesting. 1.5 years. It’s really, really interesting, and I think it’s just because they tend to go for it. Trust me, it’s still a very hard thing for them to do, as I’ve helped a lot of people with pricing over the years, but it is one of those things where they get into this like F-it moment, where they’re like “well, worst case, our revenue doesn’t go up next month. That’s fine, we’ll be fine.”
Being bootstrapped is a mindset that drives exponential growth. Patrick Campbell, ProfitWell’s Founder and CEO will share his experience bootstrapping ProfitWell to $10M and beyond. He will share the good, bad, and ugly with the essential frameworks to help you leverage maximum lifetime value. Backed by data from over 28.7k SaaS companies, this presentation will pinpoint the most effective retention strategies, agile pricing options and churn-busting tactics that will kick start the growth of your bootstrapped business.
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