Bootstrapping to $29M ARR or $80M in LTV, with Nathan Barry (ConvertKit)1 min read
This episode’s guest on the SaaS Revolution Show is Nathan Barry, Founder & CEO of ConvertKit. Nathan discusses bootstrapping to $29M ARR or $80M in LTV with Alexander Theuma, CEO of SaaStock.
- how ConvertKit came about as a result of SaaS tools such as MailChimp not suiting their needs
- how ConvertKit’s ICP has grown over the years, more so since the pandemic with customers such as Arnold Schwarzenegger
- how content marketing, specifically starting an online magazine, has helped with link-building and subsequently helped ConvertKit’s community grow.
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