In this episode he gives us an introductory masterclass on one of the hottest trends in SaaS right now: product-led growth. He explains why adopting a product-led growth model can be especially helpful for startups in times of crisis – but why it may not be the right fit for everyone. Wes also shares his top tips for starting to adopt a product-led approach, including one thing you can try right now.
Watch the video of this episode, or choose the audio-only version below:
Listen on to learn:
- What is product-led growth
- How product-led growth affects other departments – not just product
- Why switching from sales- or marketing-led to product-led growth may be a good fit for your startup
- And how you can get started with product-led growth – today.