Startup Program Logo

Be part of something bigger

Dublin | October 12 - 14


Lead Generation


Exhibition Booth


Investor Matchmaking


Startup Day Workshops


One-to-One Sessions


Startup Day Perks

What is the Startup Program?

Our Startup Program offers the opportunity for SaaS startups to partner with our events at an accessible price. Participating startups amplify their visibility through receiving exhibition space on the SaaStock show floor. This is complemented by a tailored day of practical workshops, matchmaking with investors, and further support from our official Startup Program partners. Places are limited so we’re looking for those SaaS startups with the highest potential.




Traction is designed to give very early-stage startups the opportunity to showcase their products, get feedback and connect with investors.

What You'll Get

  • 1x day demo booth
  • 2x full conference tickets
  • Full access to Startup Program Day
  • Investor matchmaking
  • The chance to enter the Pitch Competition


  • Fewer than 10 employees
  • Raised less than $300k
  • Under $300k ARR
  • An awesome SaaS product



Growth is built for growth-stage startups that are ready to accelerate growth by gaining access to capital, new customers and future partners.

What You'll Get

  • 2x day demo booth
  • 4x full conference tickets
  • Full access to Startup Program Day
  • Investor matchmaking
  • The chance to enter the Pitch Competition


  • Fewer than 20 employees
  • Raised less than $1m
  • Under $1m ARR
  • An awesome SaaS product



Rise is architected for startups securing meaningful funding. Sharpen your negotiation skills and gain access to capital and prospective clients.

What You'll Get

  • 2x day demo booth
  • 6x full conference tickets
  • Full access to Startup Program Day
  • Investor matchmaking
  • The chance to enter the Pitch Competition


  • Fewer than 35 employees
  • Raised less than $3m
  • Under $3m ARR
  • An awesome SaaS product
Global Pitch Competition Logo

This year our Global Pitch Competition is back and the winner will get $25,000 prize on top of partner prizes and perks. and more.

The pitch is open only to companies in our Startup Program.

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Startup Day at Zendesk

Join us day of practical workshops and insightful content sessions tailored to marketing and sales focused team members.


The Gartner Digital Markets Scholarship

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We’re looking for innovative, pre-revenue and early-stage companies that have a product with potential to meet unique customer needs on a global scale. The scholarship program aims to help companies gain greater exposure to global buyers and exhibit their product through support from Gartner Digital Markets.

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Application Process

When you apply for the Startup Program, you can opt in to be considered to receive the Gartner Digital Markets Scholarship. By answering a few additional questions, we will consider your application and confirm the packages you qualify for based on your answers. Upon acceptance we may require evidence to support your answers. Companies with high potential and proven limited resources will also be considered.

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  • Have a product ready for market (pre-revenue or early stage)
  • Show a high degree of innovation and/or disruption
  • B2B solutions that can be scaled globally
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What you’ll receive

  • Partly subsidised  Startup Program place
  • One-on-one advice from Gartner Digital Markets experts
  • Opportunity to take part in the Global Pitch Competition

How to Join


Submit your application with care and consideration


Our friendly team will reach out to find out more 


The lucky applicants will be notified if they have been selected

Ready for SaaStock

Get ready to experience all of the insightful content and meaningful connections SaaStock has to offer

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“It was a whirlwind experience, we experienced a rush of people wanting to demo our application at our stand over the two days.”

Marianne Bratt Ricketts


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“Fantastic to have such high brow SaaS leaders share such honest experiences and such powerful knowledge.”

Tom Knights

Co-Founder, Method Grid

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“The experience and learnings were incredible! SaaStock is a regular event in my calendar each year. Can't wait to come back in 2019!”

Derry Holt

Founder & CEO, OneUp Sales


Zendesk makes better experiences for agents, admins and customers. As part of the global porduct suite, Zendesk builds customer service and engagement software to help Startups (from pre-seed stage to IPO) provide the best customer experiences.


Gartner Digital Markets is the world’s premier source for software vendors to connect with in-market buyers, through research, reviews and lead generation. Digital Markets comprises the three leading B2B software search websites — Capterra, GetApp and Software Advice — serving more than eight million monthly visitors from around the globe. Digital Markets is proud to partner as a quality, high-volume lead source for more than 40,000 software products.


CMS is one of the largest law firms in the world with 1,100 partners and 4,800 lawyers across 41 countries and 72 offices. CMS works for Fortune 500 enterprises, FT European 500 enterprises and DAX 30 organisations. Through their equIP Programme, it helps clients to transform their start-ups into game changers. This was most recently recognised by being named ‘Best Legal Team for Early Stage Deals’ at the coveted UKBAA Angel Investment Awards 2019.


We are a Pan-European VC with a focus on backing capital-efficient B2B software companies.

Operating from London, Barcelona and Munich, we partner with brilliant entrepreneurs from late Seed and Series A.

With €365 million under management, we have backed more than 50+ companies in spaces such as Social Intelligence, Marketing Technology, CyberSecurity, Retail Technology, HR Technology, and Analytics.