SaaStock-Sessions new logo

Stories, tips, and time to connect with your SaaS community

We are running our second series of online sessions,
bringing together SaaS founders and execs to learn with industry experts.

Next session: 24 March 2021, 3pm GMT


The SaaS community is made up of adaptable, innovative problem-solvers. Now more than ever we are united by the same goals: to adapt, to rebuild, and to find new ways to thrive. The hunger for creative solutions to increase customer value, to safeguard employees, and to ensure your businesses’ longevity has never been greater.


So why not join forces, put on our problem-solving hats, and share short,sharp and actionable strategies? The SaaStock team presents a series of online sessions hosted by Alex Theuma, our Founder & CEO, giving you a platform to connect with industry leaders from HubSpot, Miro, and more.


This is your chance to share your challenges and have experts answer your SaaS questions, through an interactive, real-time experience, to ensure you’re equipped with the actionable tactics you need to solve your toughest business challenges and continue to grow.

Series 3 Sessions:


Bridging the Gap between Sales & Finance with Integration: 5 Key Steps

More sales opportunities means more orders and better cash flow for your business... but only if the handoff between sales and finance is seamless. Disconnect between these teams is common as sales teams live in their CRM and finance teams live in the ERP.  Manual processes and data entry can lead to bad data landmines, making the path to revenue recognition -- and even sales -- a long one.

How can you bridge this gap between sales and finance and ensure growth isn’t hampered? The answer lies in automation. In this session, you’ll learn from Mark Simon, VP of Strategy, at Celigo five integrations to improve sales and finance efficiency. Topics include best practices for:

  • Automating order processing
  • Streamlining customer billing
  • Automating collections processes
  • Integrating payments and automating reconciliation
  • Boosting data visibility for sales & finance teams


5 metrics SaaS CFOs need to move from early to growth stage

If you don’t prepare ahead of time, you could get stuck not producing the key SaaS metrics that investors want to see when they’re considering investing in your next round. Not preparing the right SaaS metrics can ultimately reduce valuation, or even kill your fund raise. In this session we’ll share some powerful insights into the SaaS metrics investors want to see from SaaS start-ups depending on their stage, introducing the key objective with each stage of the company, what it means, how to measure it, how the finance team plays a role, and the processes that must be built to make this objective successful.


This two-day session, powered by Microsoft for Startups, was designed to empower SaaS startup founders in Central and Eastern Europe. Microsoft’s Radosław Osiński joins us on to share real-life examples and actionable advice from the company’s global startup network.

You can also see a SaaS pricing masterclass from Patrick Campbell and an exclusive fireside chat between SaaStock’s Alex Theuma and Pipedrive CTO Sergei Anikin, exploring how integrations helped Pipedrive scale its ARR.

This session is a must-watch for SaaS founders in the CEE region looking to build their network, learn from each other, and grow faster, together.


Sequoia -2

This session, in partnership with Sequoia Capital, is all about pitching your SaaS Startup. Drawing on 48 years of Sequoia’s tribal knowledge, Pieter Kemps from the Surge team shares examples and best practices from the firm’s global network.

One of the most crucial parts of fundraising is pitching your company to potential investors. Everything matters - your story, your data and how you craft that perfect pitch deck.

In this session, we look into the following:

  • How to craft the perfect SaaS pitch
  • Why is the story important?
  • How do you best use that first meeting?

Pieter shares his expertise and knowledge to get you in shape for your pitch.

We’re also delighted to have Cameron Priest as a special guest for this Session. Cameron successfully exited his company, TradeGecko, to Intuit this year.

Series 2 Sessions:


The path to product/market fit can be full of twists and turns. Have you identified the ways your product meets customer needs and solves their challenges - ways your competitors do not? And does your value proposition align with your customer needs and distribution channels, so your customers can see the value in your product? If so, you could be close to reaching PMF. But how do you sustain that fit, once you find it? Join industry leaders from Superhuman, Slite and PlayPlay for their top tips on getting to product/market fit.


How do you grow a SaaS startup? That's the big - and ever-changing - question. The journey from $0-$1M is completely different from $1M-$10M, which is then different from the $10M-$100M growth stage. Connect with top industry leaders to explore advice to help you accelerate and sustain growth, and practical tips for where to focus to drive growth at different stages of your startup journey.

Each session features


Global SaaS leaders, ready to share their experience and insights with you


10-minute ‘top tips’ segments from each speaker


Networking conversations picked at random with your peers

Series 1: Crisis. Missed a session? Watch back now!

How can you reinvent yourself and your business model to survive this crisis? Hear from four industry leaders who explore practical advice to help you coordinate teams, shift priorities and stay agile in the face of future crises.

What do you do when all your revenue stops, deals go out the window and partnerships come to a halt? Hear speakers share their challenges, how to nurture your connections, and reinvent the (fly)wheel!

Marketing is the core of a business’ communications and is crucial to get right when times are hard. 5 SaaS marketing gurus share ways to re-strategize your positioning, and build a sense of community... in a lockdown.

If you’re a founder seeking capital, come connect and collaborate with investors from Point Nine Capital, Accel, The Hustle Fund, and Notion and get expert advice on how to stand out from the pack!

Interested in more insightful content? Join us at SaaStock Remote, Feb 23-25, 2021!