UNCOVER YOUR INDUSTRY BLUEPRINT

Don’t just attend, immerse yourself in tailored learning. Use our themes to navigate the agenda and find the insight you need to sharpen your strategy and get back to business.

UNCOVER YOUR INDUSTRY BLUEPRINT

Don’t just attend, immerse yourself in tailored learning. Use our themes to navigate the agenda and find the insight you need to sharpen your strategy and get back to business.

2020 Themes

Icon12

REFOCUS YOUR PRIORITIES 

Now’s the time to build your war chest, raise that round you didn’t need last month, and extend your runway. With so much happening at once, it’s easy for leadership teams to pull in different directions, with differing opinions on how to weather this storm. It’s critical to take a step back, examine product usage, and double down on the part of your business that’s going to keep you afloat during turbulent economic times. Will your existing products provide return on investment, or do you need to diversify your revenue streams? We’ll provide strategies and success stories from companies that have identified, acted on, and built scalable businesses through focusing on the one thing that worked - and leaving behind the things that didn’t.

Icon8

CUSTOMER CENTRICITY

Your customers remain your greatest asset, and it’s more important than ever to be close to them. How you listen to, respond, and work with them will make the critical difference to your business. If you’re not leading with “how can we help?”, then you're probably getting it wrong. We will discuss how to adapt your customer comms strategies, and examine how you can keep your loyal advocates engaged in your product through adopting a customer centric mindset - even as you’re switching up your strategies. Ensuring your internal team is aligned around the needs of the customer is the critical predictor for your longevity. 

Icon1

RE-THINKING PRICING & POSITIONING

Every business is considering whether the services they use are essential or not. SaaS companies need to ask themselves critical questions about their pricing and positioning, to remain in the game. Are your customer cohorts engaging differently with your products and services? Should you be thinking about shifting your subscription model for certain customer groups, rolling out downmarket plans, or moving to a freemium model? We’ll examine how down funnel metrics (revenue per customer, purchase frequency, customer churn) have changed and what pricing levers can be implemented to positively affect your cash flow and customer acquisition rate.

Icon23

METRICS: RIP THEM UP

Now there is a dramatic shift in the landscape, understanding your unit economics is business-critical. Do your old success metrics still hold firm? How will you justify your budgets and forward planning in light of things that have now changed? Do you need to completely rip up your go to market and start again, or can you rely on tried-and-tested paradigms? Your predictable revenue isn’t so predictable anymore - but there are still levers you can, and should,  use to identify how best to manage your cash flow and deliver tangible results to the bottom line.

Icon20

PRODUCT LEVERS

Growing a product that ‘sells itself’ is the SaaS dream: lower customer acquisition costs, a lower touch sales model, and a product team that’s more aligned with your customers’ voice. As customer needs change, adopting a data-driven product roadmap can help you sharpen your focus on where to invest depleted resources. Product-led growth strategies are still critical: when implemented correctly they can provide clarity on company focus. Don’t sleep on PLG: A product that delivers seamless UX creates customer advocacy and word-of-mouth virality, leaving you with money in the bank.

Icon24

ADAPTING YOUR SALES STRATEGY

How do you change your sales model when budgets are slashed, and companies are cautious to acquire new or renew existing SaaS products? SaaStock unpicks how to sell in the new normal: crafting your message with empathy, growing better customer relationships, adapting to changing targets, and ultimately ensuring vendor continuity. We’ll explore how to structure your sales team for growth, both SMB and enterprise, to adapt your model to sell in one of the biggest recessions of the century. Expect to uncover unconventional touchpoints and expert advice on tactics to forecast and supercharge your sales revenue in the coming months. 

Icon22

GROWTH MARKETING IN 2020

Marketing’s role in driving predictable revenue is now more critical than ever. With budgets being cut, how do you manage to invest in the right platforms, optimise new channels, and acquire new customers? How do you rethink the funnel to drive your marketing strategy, now and in the long term? How can you use your marketing mix and adapt your communications strategy to the current landscape, and provide your sales team with leads that will convert in a constricted and competitive landscape? We’ll provide first-hand insights from expert marketers to help you adapt and shape your teams, targets and timelines to ensure effective communication – and even more effective targeting.

Icon6

NAVIGATING A CHANGING WORKPLACE 

We used to debate the validity of remote work; now we’re embracing it at the global level. The workplace has changed dramatically in this new normal, so how can your business adapt today to prepare for a remote, or hybrid, future? We’ll dig into practices and processes to set you up for success: synchronous vs asynchronous communication, which tools to deploy, and how to protect your team’s mental health. As leaders it’s critical for you to lead with empathy, vision, and clarity. With baseline stress so high for everyone, the role of the CEO is to help simplify workflows, make tough decisions, and ensure everyone’s equipped to do their best work, now and in the future. 

Icon7

LOOK AFTER YOUR PEOPLE

From people, policies and performance to the everyday business of running a company during turbulent times, we dig deep into the processes companies have put in place and how you can replicate this in your organization. We examine strategies to get you through the lockdown: how to maintain staff wellbeing, navigate job retention schemes, make cuts and support leavers, pivot your hiring plans and re-examine your executive team. With a focus on mental health in the workplace and how to craft a recession proof culture that works for everyone, irrespective of orientation, nationality, ability or identity. 

Icon14

FUNDING & INVESTMENT 

With revenues slowing and VCs becoming more cautious to invest, how do you manage cash flow and capital during the downturn? And with some investors still open for business, who are they and how can you get their buy-in? Savvy CEOs need to understand how the VC landscape is changing, how to stress test their runway, and which financing options are available. We’ll break down the types of capital you can receive (debt collection, loans,) and how this can extend your business’ runway. We’ll equip you for that next funding round or exit in the next 6 - 9 months time, and break down which revenue models make sense for your employees. 

2020 Themes

Icon12

REFOCUS YOUR PRIORITIES 

Now’s the time to build your war chest, raise that round you didn’t need last month, and extend your runway. With so much happening at once, it’s easy for leadership teams to pull in different directions, with differing opinions on how to weather this storm. It’s critical to take a step back, examine product usage, and double down on the part of your business that’s going to keep you afloat during turbulent economic times. Will your existing products provide return on investment, or do you need to diversify your revenue streams? We’ll provide strategies and success stories from companies that have identified, acted on, and built scalable businesses through focusing on the one thing that worked - and leaving behind the things that didn’t.

Icon8

CUSTOMER CENTRICITY

Your customers remain your greatest asset, and it’s more important than ever to be close to them. How you listen to, respond, and work with them will make the critical difference to your business. If you’re not leading with “how can we help?”, then you're probably getting it wrong. We will discuss how to adapt your customer comms strategies, and examine how you can keep your loyal advocates engaged in your product through adopting a customer centric mindset - even as you’re switching up your strategies. Ensuring your internal team is aligned around the needs of the customer is the critical predictor for your longevity. 

Icon1

RE-THINKING PRICING & POSITIONING

Every business is considering whether the services they use are essential or not. SaaS companies need to ask themselves critical questions about their pricing and positioning, to remain in the game. Are your customer cohorts engaging differently with your products and services? Should you be thinking about shifting your subscription model for certain customer groups, rolling out downmarket plans, or moving to a freemium model? We’ll examine how down funnel metrics (revenue per customer, purchase frequency, customer churn) have changed and what pricing levers can be implemented to positively affect your cash flow and customer acquisition rate.

Icon23

METRICS: RIP THEM UP

Now there is a dramatic shift in the landscape, understanding your unit economics is business-critical. Do your old success metrics still hold firm? How will you justify your budgets and forward planning in light of things that have now changed? Do you need to completely rip up your go to market and start again, or can you rely on tried-and-tested paradigms? Your predictable revenue isn’t so predictable anymore - but there are still levers you can, and should,  use to identify how best to manage your cash flow and deliver tangible results to the bottom line.

Icon20

PRODUCT LEVERS

Growing a product that ‘sells itself’ is the SaaS dream: lower customer acquisition costs, a lower touch sales model, and a product team that’s more aligned with your customers’ voice. As customer needs change, adopting a data-driven product roadmap can help you sharpen your focus on where to invest depleted resources. Product-led growth strategies are still critical: when implemented correctly they can provide clarity on company focus. Don’t sleep on PLG: A product that delivers seamless UX creates customer advocacy and word-of-mouth virality, leaving you with money in the bank.

Icon24

ADAPTING YOUR SALES STRATEGY

How do you change your sales model when budgets are slashed, and companies are cautious to acquire new or renew existing SaaS products? SaaStock unpicks how to sell in the new normal: crafting your message with empathy, growing better customer relationships, adapting to changing targets, and ultimately ensuring vendor continuity. We’ll explore how to structure your sales team for growth, both SMB and enterprise, to adapt your model to sell in one of the biggest recessions of the century. Expect to uncover unconventional touchpoints and expert advice on tactics to forecast and supercharge your sales revenue in the coming months. 

Icon22

GROWTH MARKETING IN 2020

Marketing’s role in driving predictable revenue is now more critical than ever. With budgets being cut, how do you manage to invest in the right platforms, optimise new channels, and acquire new customers? How do you rethink the funnel to drive your marketing strategy, now and in the long term? How can you use your marketing mix and adapt your communications strategy to the current landscape, and provide your sales team with leads that will convert in a constricted and competitive landscape? We’ll provide first-hand insights from expert marketers to help you adapt and shape your teams, targets and timelines to ensure effective communication – and even more effective targeting.

Icon6

NAVIGATING A CHANGING WORKPLACE 

We used to debate the validity of remote work; now we’re embracing it at the global level. The workplace has changed dramatically in this new normal, so how can your business adapt today to prepare for a remote, or hybrid, future? We’ll dig into practices and processes to set you up for success: synchronous vs asynchronous communication, which tools to deploy, and how to protect your team’s mental health. As leaders it’s critical for you to lead with empathy, vision, and clarity. With baseline stress so high for everyone, the role of the CEO is to help simplify workflows, make tough decisions, and ensure everyone’s equipped to do their best work, now and in the future. 

Icon7

LOOK AFTER YOUR PEOPLE

From people, policies and performance to the everyday business of running a company during turbulent times, we dig deep into the processes companies have put in place and how you can replicate this in your organization. We examine strategies to get you through the lockdown: how to maintain staff wellbeing, navigate job retention schemes, make cuts and support leavers, pivot your hiring plans and re-examine your executive team. With a focus on mental health in the workplace and how to craft a recession proof culture that works for everyone, irrespective of orientation, nationality, ability or identity. 

Icon14

FUNDING & INVESTMENT 

With revenues slowing and VCs becoming more cautious to invest, how do you manage cash flow and capital during the downturn? And with some investors still open for business, who are they and how can you get their buy-in? Savvy CEOs need to understand how the VC landscape is changing, how to stress test their runway, and which financing options are available. We’ll break down the types of capital you can receive (debt collection, loans,) and how this can extend your business’ runway. We’ll equip you for that next funding round or exit in the next 6 - 9 months time, and break down which revenue models make sense for your employees.