Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that’s been hard-hit by the COVID pandemic, and the biggest lessons she’s learned from this experience.
Listen on to learn:
- How TripActions adapted to the pandemic
- How they updated and changed their product, marketing, and messaging in light of the pandemic
- How TripActions re-focused their marketing to meet the changing needs of their sales team: channels, tactics and priorities
- How Meagen as a marketing leader supports her team in the ‘new normal’ to tackle burnout and keep the team healthy and motivated.