We're coming backing in Summer 2021

A hands-on day of SaaS fundamentals with our partners


Dedicated Content


Expert Facilitators

SaaStock Attendees Only_SaaS-29.City Icon-29

Curated Attendees


Tailored Networking

Workshops just for you

On Monday 31 August, we’ve got a full day of dedicated workshops for SaaS founders, investors, and executives to deep dive into specific business challenges. These workshops are open to All-Access and Teams ticket holders only. 

You’ll join your peers in a structured learning environment, take part in in-depth discussions, and leave equipped with practical frameworks, methodologies, and solutions to tackle any obstacle. 

Our workshops will vary in length, style, topic and format. Once our agenda has been released, you'll be able to personalise your workshop program by using our theme-based filters. 


CEO & Leadership

MON 31 AUG | 11:00 - 12:00 BRT | 15:00-16:00 BST 

Eduardo Shakir Carone, CEO at Atlas Governance, will explore how board dynamics and technology can extract real value from your directions. He’ll cover:

- What makes boards consume time and lack results
- The role of the chairman of the board
- Board composition and dynamics focused on effectiveness
- Technology as a catalyst for the process


Screenshot 2020-08-13 at 13.07.41

CEO & Leadership

MON 31 AUG | 12:00 - 13:00 BRT | 16:00-17:00 BST 

Matt Cole, CEO of Nubox, will explore how savvy CEOs harness the power of their Boards to drive strategic results. He’ll cover:

- Paradigm Shift. How to Get the Board to Work for the CEO.
- Hidden Agendas. How to Navigate the Obstacle Course of Director Objectives, which are not always self-evident.
- Dialogue with Directors. Understanding where the Real Action Happens. Hint, it´s not during the Monthly Meeting.




Best Practices for Building Customer Engagement

MON 31 AUG | 14:00 - 15:00 BRT | 18:00-19:00 BST 

This workshop will help guide you through the considerations, tactics, and technologies needed to build a strategy that enables your brand to automate and deliver innovative customer experiences at scale. Join us and learn how to engage customers while increasing sales opportunities, revenue, marketing conversions, and employee satisfaction. In this workshop, you will also see:

- A real demo of seamless customer experience from the customer and the company point of view;

- What is the difference between customer expectation and business;

- How to build communications solutions with the flexibility to adapt and the option to quickly scale your operation.


Marketing in the New Normal

MON 31 AUG | 14:00 - 15:00 BRT | 18:00-19:00 BST 

Vitor Peçanha, Co-founder of Rock Content, will lead a workshop focused on content marketing in the new normal. He’ll cover:

- How to create a marketing strategy based on owned media.
- Brand positioning and awareness; & how this helps generate an audience and bring results
- Which channels to utilise to optimise traffic & audience generation


Screenshot 2020-08-13 at 13.06.52

The Power of Communications on SaaS

MON 31 AUG | 14:00 - 15:00 BRT | 18:00-19:00 BST 

Understand how a communication platform associated with SaaS has the power to make your operations more profitable and scalable, with real cases of companies that use solutions such as WhatsApp, voice and SMS in their business.


Selling in Remote

MON 31 AUG | 14:00 - 16:00 BRT | 18:00-20:00 BST 

Jacco vanderKooij & Renata Centurión of Winning by Design, will co-lead a workshop on selling in remote. They’ll cover:

- How to build a top tier international sales team in remote - PODs
- How to reach prospects in remote; asynchronous communication & voice notes.


Customer Centricity

MON 31 AUG | 15:00 - 16:00 BRT | 19:00-20:00 BST 

In this workshop, Mayara Drumond, Head of Business Growth and Country Manager of Universidade Previsível, will explore how you can focus on the customer from two different perspectives: product and commercial. She'll share:

- How to use customer insights to sell more and better
- What it means for different teams to be united around the customer voice; input for products, sales messages, CS funnel
- How you can implement customer feedback across all areas of the business

Screenshot 2020-08-13 at 13.05.42

How to do/develop business with Corporations & Funding, Investment & Product Market

MON 31 AUG | 15:00 - 16:00 BRT | 19:00-20:00 BST 

During this workshop, startups will learn about how to develop new projects with Corporations, benefits of this relationship, Investments, best practices and tips.

- Enterprise as a customer: first meeting, decision-making processes, PoCs, budget and onboarding
- Enterprise as a distribution channel: Business model, white-label products, customer success
- CVC: Investment analysis process
- Impacts due to COVID-19


Marketing in the New Normal

MON 31 AUG | 15:00 - 16:00 BRT | 19:00-20:00 BST 

Carolina Samsing, CRO of Nubox will lead a workshop focused on 'smarketing' (sales & marketing alignment). She’ll cover;

- The steps to build real marketing and sales alignment; from defining a sales ready lead definition to using a qualification matrix
- How to use customer data to your advantage
- The inbound tactics you can deploy to turn your sales team into ‘advisors’ rather than ‘sellers’