UNCOVER YOUR INDUSTRY BLUEPRINT

Don’t just attend, immerse yourself in tailored learning. Use our themes to navigate the agenda and find the insight you need to sharpen your strategy and get back to business.

UNCOVER YOUR INDUSTRY BLUEPRINT

Don’t just attend, immerse yourself in tailored learning. Use our themes to navigate the agenda and find the insight you need to sharpen your strategy and get back to business.

2020 Themes

Artboard 1 copy 16@3x

SOLIDIFY YOUR SALES STRATEGY

In the new landscape, companies are increasingly cautious to acquire new or renew SaaS products. So, how do you reverse the tide of buyer decision-making and smash your targets? From mastering empathetic messaging to accelerating MQL conversion, we’ll show you what it takes to sell in the new normal. You’ll leave equipped with first-hand insights from sales leaders, so you’re ready to remodel your team and refocus your targets. Expect to uncover unconventional strategies to generate new leads, retain your key customers and motivate your team.

Artboard 5 copy 5@3x

MARKETING IN THE NEW NORMAL

The pressure’s on to reach more customers with less cash. But, with tightened budgets and higher stakes, how can you continue to capture your customer’s attention? To cut through the noise and connect, you need to stay relevant, meaningful and authentic. As the marketing mix is being rebuilt, what are the channels you need to capitalize on in order to maximise ROI and meet market expectations? We’ll share first-hand insights from expert marketers to help you master your market(s) without breaking the bank. You’ll learn how to grow a marketing machine which delivers predictable revenue and prioritises customer experience.

Artboard 1 copy 15@3x

RE-EXAMINING UNIT ECONOMICS

As Latin American SaaS businesses look to the future, there remains a great deal of economic uncertainty. It’s time for the C-Level to rip up traditional paradigms and dive into the data to find the parts of the business that deliver. We’ll take you beyond vanity metrics to examine which unit economics are really business critical in the new normal. Should your business model evolve in light of increased pressures from COVID-19, and how can you harness the metrics that matter? You’ll learn how to accurately model, measure, and communicate revised metrics to key stakeholders.

Artboard 7 copy 5@3x

PROTECT YOUR PEOPLE

As the world moves online, the workplace is being fundamentally transformed. So, how can you prepare your team for a remote, or hybrid, future? As LatAm starts to see economic engines whirring again, we examine best practices in hiring in the new normal, and how to position your business to attract top talent from across the globe. We’ll uncover practical practices and processes for promoting productivity internally; from minding your team’s mental health to crafting a resilient company culture. Whether you’re tightening your team or hiring new talent, you’ll learn how to lead with empathy, vision and clarity. 

Artboard 1 copy 17@3x

DOUBLE DOWN ON PRODUCT LEVERS

Despite the current climate, product-led growth strategies are still critical and when implemented correctly they can provide clarity on company focus. As customer needs change, adopting a data-driven product roadmap can help you sharpen your focus on where to invest depleted resources. As the Latin American SaaS landscape adapts to the economic challenges of COVID-19, PLG could be the silver bullet for customer acquisition, retention, and cost reduction across all facets of the business. We’ll explore how to create a product that delivers seamless UX, and creates low-cost customer advocacy to ensure your business is equipped for long term sustainable growth.

Artboard 3 copy 6@3x

CAPITAL IN THE TIME OF CORONAVIRUS

As the market begins to realise the impact of COVID-19 across industry verticals, SaaStock provides you with a holistic view of the LatAm investment landscape. Are VCs still doubling down on existing portfolio businesses, or can cash-strapped startups begin to seek new capital injections? Have foreign investment pools have really dried up, and should LatAm be looking inwards to its burgeoning VC sector to facilitate its growth? We’ll uncover which investors are still bullish, and you’ll hear home-grown SaaS unicorns discuss the potential of the as-a-service business model to drive economic recovery post-pandemic.

Artboard 4 copy 5@3x

INTERNATIONALISATION VS LOCALISATION

Not that long ago, having a “Land and Expand” strategy was seen to be the cornerstone of any scalable SaaS business. Latin America was looked to as a shining example of how to make “Land and Expand” work intra-regionally and across geographic borders. But in light of the current climate, many SaaS CEOs are looking to grow and scale their business on home turf. We’ll be bringing different voices to the stage to tear down internationalisation strategies, and examine if a localised approach can deliver predictable, sustainable revenue and provide a springboard for future growth.

Artboard 17 copy 39@3x

FOCUS ON THE CUSTOMER

In the current climate, customers are your greatest asset. But, if you’re not leading with ‘how can we help’, then you’re probably getting it wrong. You need to put your customers’ voice at the heart and forefront of everything you do. Listening to customer feedback is imperative across all facets of the business, and if implemented correctly, customer centricity can help you understand where to invest in product development, resource, and capital. From developing a customer success function, to building a team that lives and breathes customer centricity, to embedding customer feedback mechanisms across the business; we’ll provide the playbook for keeping customers close. 

Artboard 2 copy 5@3x

THE END OF PREDICTABLE REVENUE?

In order to survive in a downturn, you must be able to prove your value, and quickly. As the economic impacts of COVID-19 begin to crystallize, SaaS businesses predict a sharp decline in subscription services alongside a significant change to SaaS payment terms. Recurring business models typically enable a high degree of predictability, but subscription models are anathema to margin-focussed CEOs looking to cut overheads. The durability of the subscription model is being tested, we’ll examine concrete strategies for rebuilding your revenue, and how to price and position your products for the long term.

2020 Themes

Artboard 1 copy 16@3x

SOLIDIFY YOUR SALES STRATEGY

In the new landscape, companies are increasingly cautious to acquire new or renew SaaS products. So, how do you reverse the tide of buyer decision-making and smash your targets? From mastering empathetic messaging to accelerating MQL conversion, we’ll show you what it takes to sell in the new normal. You’ll leave equipped with first-hand insights from sales leaders, so you’re ready to remodel your team and refocus your targets. Expect to uncover unconventional strategies to generate new leads, retain your key customers and motivate your team.

Artboard 5 copy 5@3x

MARKETING IN THE NEW NORMAL

The pressure’s on to reach more customers with less cash. But, with tightened budgets and higher stakes, how can you continue to capture your customer’s attention? To cut through the noise and connect, you need to stay relevant, meaningful and authentic. As the marketing mix is being rebuilt, what are the channels you need to capitalize on in order to maximise ROI and meet market expectations? We’ll share first-hand insights from expert marketers to help you master your market(s) without breaking the bank. You’ll learn how to grow a marketing machine which delivers predictable revenue and prioritises customer experience.

Artboard 1 copy 15@3x

RE-EXAMINING UNIT ECONOMICS

As Latin American SaaS businesses look to the future, there remains a great deal of economic uncertainty. It’s time for the C-Level to rip up traditional paradigms and dive into the data to find the parts of the business that deliver. We’ll take you beyond vanity metrics to examine which unit economics are really business critical in the new normal. Should your business model evolve in light of increased pressures from COVID-19, and how can you harness the metrics that matter? You’ll learn how to accurately model, measure, and communicate revised metrics to key stakeholders.

Artboard 7 copy 5@3x

PROTECT YOUR PEOPLE

As the world moves online, the workplace is being fundamentally transformed. So, how can you prepare your team for a remote, or hybrid, future? As LatAm starts to see economic engines whirring again, we examine best practices in hiring in the new normal, and how to position your business to attract top talent from across the globe. We’ll uncover practical practices and processes for promoting productivity internally; from minding your team’s mental health to crafting a resilient company culture. Whether you’re tightening your team or hiring new talent, you’ll learn how to lead with empathy, vision and clarity. 

Artboard 1 copy 17@3x

DOUBLE DOWN ON PRODUCT LEVERS

Despite the current climate, product-led growth strategies are still critical and when implemented correctly they can provide clarity on company focus. As customer needs change, adopting a data-driven product roadmap can help you sharpen your focus on where to invest depleted resources. As the Latin American SaaS landscape adapts to the economic challenges of COVID-19, PLG could be the silver bullet for customer acquisition, retention, and cost reduction across all facets of the business. We’ll explore how to create a product that delivers seamless UX, and creates low-cost customer advocacy to ensure your business is equipped for long term sustainable growth.

Artboard 3 copy 6@3x

CAPITAL IN THE TIME OF CORONAVIRUS

As the market begins to realise the impact of COVID-19 across industry verticals, SaaStock provides you with a holistic view of the LatAm investment landscape. Are VCs still doubling down on existing portfolio businesses, or can cash-strapped startups begin to seek new capital injections? Have foreign investment pools have really dried up, and should LatAm be looking inwards to its burgeoning VC sector to facilitate its growth? We’ll uncover which investors are still bullish, and you’ll hear home-grown SaaS unicorns discuss the potential of the as-a-service business model to drive economic recovery post-pandemic.

Artboard 4 copy 5@3x

INTERNATIONALISATION VS LOCALISATION

Not that long ago, having a “Land and Expand” strategy was seen to be the cornerstone of any scalable SaaS business. Latin America was looked to as a shining example of how to make “Land and Expand” work intra-regionally and across geographic borders. But in light of the current climate, many SaaS CEOs are looking to grow and scale their business on home turf. We’ll be bringing different voices to the stage to tear down internationalisation strategies, and examine if a localised approach can deliver predictable, sustainable revenue and provide a springboard for future growth.

Artboard 17 copy 39@3x

FOCUS ON THE CUSTOMER

In the current climate, customers are your greatest asset. But, if you’re not leading with ‘how can we help’, then you’re probably getting it wrong. You need to put your customers’ voice at the heart and forefront of everything you do. Listening to customer feedback is imperative across all facets of the business, and if implemented correctly, customer centricity can help you understand where to invest in product development, resource, and capital. From developing a customer success function, to building a team that lives and breathes customer centricity, to embedding customer feedback mechanisms across the business; we’ll provide the playbook for keeping customers close. 

Artboard 2 copy 5@3x

THE END OF PREDICTABLE REVENUE?

In order to survive in a downturn, you must be able to prove your value, and quickly. As the economic impacts of COVID-19 begin to crystallize, SaaS businesses predict a sharp decline in subscription services alongside a significant change to SaaS payment terms. Recurring business models typically enable a high degree of predictability, but subscription models are anathema to margin-focussed CEOs looking to cut overheads. The durability of the subscription model is being tested, we’ll examine concrete strategies for rebuilding your revenue, and how to price and position your products for the long term.