UNCOVER YOUR INDUSTRY BLUEPRINT

Don’t just attend, immerse yourself in tailored learning. Use our themes to navigate the agenda and find the insight you need to sharpen your strategy and get back to business.

UNCOVER YOUR INDUSTRY BLUEPRINT

Don’t just attend, immerse yourself in tailored learning. Use our themes to navigate the agenda and find the insight you need to sharpen your strategy and get back to business.

2020 Themes

7

CLOUDY SKIES AHEAD

2020 has been a tale of two cities. Widespread digital transformation has opened up new opportunities for some companies, but also posed unprecedented threat to others. Now we’re half way through, it’s time to reflect, rethink and re-strategise. Whether the last 6 months has been a trial or a triumph, we’ll share strategies for building a SaaS business in the new world. You’ll learn how to be more data-driven in decision-making, lean in process and lead with empathy. The skies ahead may still be cloudy, but we’re here to provide clarity. 

23

OUT OF OFFICE: FOREVER?

2020 has seen the largest work-from-home experiment in history. We’ve found new ways to collaborate, communicate and be productive, from asynchronous communication to virtual coffee. But, has your team found frustration or freedom outside the office? Whether remote work is a temporary trial or the future of work for your company, we’ll explore how you can craft and grow a healthy company culture. You’ll learn how to prioritise emotional health, protect your employees’ attention and prevent burnout.

6

GO GLOBAL, STAY GLOCAL

This year, we’ve become more physically isolated, yet also more digitally connected. In a ‘shrinking world’, there’s huge potential for SaaS companies to succeed internationally. But, how do you overcome cultural differences and find global G2M fit? Scaling up in a different country is like starting a new company. So, should you master local and regional markets first, then grow internationationally, or land and expand from the outset? EMEA’s biggest global success stories will share the secrets behind their growth strategies. 

9

SAAS WITH SOCIAL IMPACT

This year, we’ve seen social inequalities rise to the surface. From women’s rights to #BLM, we’ve widely become more woke to the world. But, should the tech bubble burst, are you sitting on the right side of history? From nurturing diversity to supporting staff, we’ll deconstruct what a purpose-driven SaaS business looks like. Be prepared to consider your ethics, how you’re making money, and the wider social impact of your business.

5

PRODUCT-LED FUTURE

Producing a great product that continuously ‘sells itself’ has always been the founders’ dream. Now we’re struggling with strapped resources, it’s no surprise that product-led growth has become even more widely adopted. But, what does being product-led mean for your sales and marketing engines, and how can you create, iterate and scale a high-quality product that delivers seamless UX? From designing a data-driven roadmap to creating viral loops, we’ll share how to build a successful product-led company. You’ll learn how to achieve that perfect combination - low CAC and high LTV.

2

KEEP YOUR CUSTOMERS CLOSE

Customers are the lifeblood of every SaaS business. You should listen closely - their voice belongs at the heart and forefront of everything you do. So, how do you align your entire team around their evolving needs? To keep, grow and create loyal advocates, you need to step out of internal silos and provide a holistic customer experience. We’ll deconstruct what a customer-centric SaaS business looks like - both from an internal process and external communications perspective.

26

THE NEW WAY OF SELLING

When the world moved online, selling suddenly became a virtual experience. The winners were quick out of the gates, finding new ways to connect with customers remotely. The losers struggled to shift their strategy under high stakes. Now the climate has cooled, we’ll examine how buyer decision-making has changed and explore what a winning sales model looks like now, both for SMB and enterprise. You’ll learn how to restructure your team for growth, craft compelling messaging and develop a data-driven strategy.

8

MASTER YOUR MARKET(S)

As the world moves towards recession, marketing budgets are being cut left, right and centre. But, in a competitive marketplace, strong brand positioning reigns supreme. So, how can you continue to connect with customers and own your category with less cash? Expert marketers will share how to shape your team, targets and timelines for the new normal, from the best channels to optimise to best practice for creating a holistic customer experience. Whatever your stage of growth, you’ll learn how to stay lean in operational costs and keen in the eyes of the customer.

11
4
1

INVESTMENT LANDSCAPE: AN OVERVIEW

Earlier in the year, it seemed like VCs were more cautious to invest - but is that still the case? In spite of global concerns, SaaS stocks have been proven to, for the most part, have strong prospects. But, in a remote world, how do you secure that next funding round (if you’re seeking it)? Industry analysts will explore the EMEA investment landscape, breaking down the types of capital you can receive and discussing alternative paths (bootstrapped). You’ll learn where the opportunities lie for founders, which investors are still bullish and how to capitalise on changes in investment criteria.

SUSTAINABLE GROWTH

This year we’ve seen a real shift away from ‘growth at all costs’ to ‘growing sustainably’. But, in an unpredictable economy, how can you really be sure your company is healthy? It’s time to ditch those vanity metrics and get a firm handle on the metrics that matter - that means net dollar retention rates rather than less reliable measures of business hygiene. You’ll learn how to use company metrics to build a growth engine based on real data and leave prepared to plan for market fluctuations.

PRICING & POSITIONING IN 2020

You need to be certain your customers see your product as a must-have and not just nice-to-have. But, in a volatile market, how do you price and position your product for success? Should you be rolling out a freemium offering, moving downmarket, or changing your pricing strategy altogether? The answers lie in your product usage data and down funnel metrics - revenue per customer, customer churn, cohort analysis. You’ll learn how to adapt your model to changing markets, pull different pricing levers to positively affect your cash flow, and explore new untapped segments. 

2020 Themes

7

CLOUDY SKIES AHEAD

2020 has been a tale of two cities. Widespread digital transformation has opened up new opportunities for some companies, but also posed unprecedented threat to others. Now we’re half way through, it’s time to reflect, rethink and re-strategise. Whether the last 6 months has been a trial or a triumph, we’ll share strategies for building a SaaS business in the new world. You’ll learn how to be more data-driven in decision-making, lean in process and lead with empathy. The skies ahead may still be cloudy, but we’re here to provide clarity. 

23

OUT OF OFFICE: FOREVER?

2020 has seen the largest work-from-home experiment in history. We’ve found new ways to collaborate, communicate and be productive, from asynchronous communication to virtual coffee. But, has your team found frustration or freedom outside the office? Whether remote work is a temporary trial or the future of work for your company, we’ll explore how you can craft and grow a healthy company culture. You’ll learn how to prioritise emotional health, protect your employees’ attention and prevent burnout.

6

GO GLOBAL, STAY GLOCAL

This year, we’ve become more physically isolated, yet also more digitally connected. In a ‘shrinking world’, there’s huge potential for SaaS companies to succeed internationally. But, how do you overcome cultural differences and find global G2M fit? Scaling up in a different country is like starting a new company. So, should you master local and regional markets first, then grow internationally, or land and expand from the outset? EMEA’s biggest global success stories will share the secrets behind their growth strategies.

9

SAAS WITH SOCIAL IMPACT

This year, we’ve seen social inequalities rise to the surface. From women’s rights to #BLM, we’ve widely become more woke to the world. But, should the tech bubble burst, are you sitting on the right side of history? From nurturing diversity to supporting staff, we’ll deconstruct what a purpose-driven SaaS business looks like. Be prepared to consider your ethics, how you’re making money, and the wider social impact of your business.

5

PRODUCT-LED FUTURE

Producing a great product that continuously ‘sells itself’ has always been the founders’ dream. Now we’re struggling with strapped resources, it’s no surprise that product-led growth has become even more widely adopted. But, what does being product-led mean for your sales and marketing engines, and how can you create, iterate and scale a high-quality product that delivers seamless UX? From designing a data-driven roadmap to creating viral loops, we’ll share how to build a successful product-led company. You’ll learn how to achieve that perfect combination - low CAC and high LTV.

2

KEEP YOUR CUSTOMERS CLOSE

Customers are the lifeblood of every SaaS business. You should listen closely - their voice belongs at the heart and forefront of everything you do. So, how do you align your entire team around their evolving needs? To keep, grow and create loyal advocates, you need to step out of internal silos and provide a holistic customer experience. We’ll deconstruct what a customer-centric SaaS business looks like - both from an internal process and external communications perspective.

26

THE NEW WAY OF SELLING

When the world moved online, selling suddenly became a virtual experience. The winners were quick out of the gates, finding new ways to connect with customers remotely. The losers struggled to shift their strategy under high stakes. Now the climate has cooled, we’ll examine how buyer decision-making has changed and explore what a winning sales model looks like now, both for SMB and enterprise. You’ll learn how to restructure your team for growth, craft compelling messaging and develop a data-driven strategy.

8

MASTER YOUR MARKET(S)

As the world moves towards recession, marketing budgets are being cut left, right and centre. But, in a competitive marketplace, strong brand positioning reigns supreme. So, how can you continue to connect with customers and own your category with less cash? Expert marketers will share how to shape your team, targets and timelines for the new normal, from the best channels to optimise to best practice for creating a holistic customer experience. Whatever your stage of growth, you’ll learn how to stay lean in operational costs and keen in the eyes of the customer.

11

INVESTMENT LANDSCAPE: AN OVERVIEW

Earlier in the year, it seemed like VCs were more cautious to invest - but is that still the case? In spite of global concerns, SaaS stocks have been proven to, for the most part, have strong prospects. But, in a remote world, how do you secure that next funding round (if you’re seeking it)? Industry analysts will explore the EMEA investment landscape, breaking down the types of capital you can receive and discussing alternative paths (bootstrapped). You’ll learn where the opportunities lie for founders, which investors are still bullish and how to capitalise on changes in investment criteria.

4

SUSTAINABLE GROWTH

This year we’ve seen a real shift away from ‘growth at all costs’ to ‘growing sustainably’. But, in an unpredictable economy, how can you really be sure your company is healthy? It’s time to ditch those vanity metrics and get a firm handle on the metrics that matter - that means net dollar retention rates rather than less reliable measures of business hygiene. You’ll learn how to use company metrics to build a growth engine based on real data and leave prepared to plan for market fluctuations.

1

PRICING & POSITIONING IN 2020

You need to be certain your customers see your product as a must-have and not just nice-to-have. But, in a volatile market, how do you price and position your product for success? Should you be rolling out a freemium offering, moving downmarket, or changing your pricing strategy altogether? The answers lie in your product usage data and down funnel metrics - revenue per customer, customer churn, cohort analysis. You’ll learn how to adapt your model to changing markets, pull different pricing levers to positively affect your cash flow, and explore new untapped segments.