Why Diversity and Inclusion matter to every SaaS business2 min read

Kristen and Anna.001

In December of last year, we attended the first ever SaaS E[quality] unconference, organised by the Women’s Work Institute and held in Toronto, Canada. In a room of about 100 D&I champions and leaders, we had a day of fascinating stories, provocative ideas and discussions around Diversity and inclusion challenges in SaaS. On the day after the conference, we sat down for a chat with the founders of the Women’s Work Institute, Kristen Liesch and Anna Dewar Gully to hear their thoughts from all the interactions and to lay down some steps for pushing diversity and inclusion forward. A conversation we are bringing to this week’s SaaS Revolution Show.

Without prior experience in SaaS, Anna and Kristen approached the industry for two very specific reasons. One is that they believe the intersection of services and tech is where the best results can be achieved in terms of fixing diversity issues but also because as they reached out to leaders in different spaces to see if they buy viagra online 50mg would be interested in participating in a conference aiming to address this, SaaS was where they saw incredible uptake.

Both Anna and Kristen are equality champions but as business strategists, they inherently believe that the topic of Diversity and Inclusion is a business objective above all and it needs to be approached as such. In that, every company should start with Why.  

Listen on to learn:

  • What problems SaaS leaders experience when it comes to D&I
  • Why diversity and inclusion remains an unsolved issue
  • How should each business get to a clear Why diversity matters to our business? which will be more effective in bringing improved results

Improving the diversity and Inclusion at both SaaStock and SaaS is something we will be putting much more effort in 2019. By our side, we have Zendesk, our Global Diversity and Inclusion partner. We already have started the #TakingStockPledge, and look forward to doing many more initiatives throughout the year so stay tuned.

Sign up to our newsletter

LATEST | POSTS

Podcast Banner (Landscape) (6)

An Introduction to Venture Debt with Donatella Callegaris, Flashpoint Venture Capital

Donatella Callegaris is managing partner at Flashpoint Venture Capital. She joins Alex Theuma on The SaaS Revolution Show to talk about venture debt – a topic that many first-time SaaS founders are unfamiliar with. Learn about: What is venture debt? When should a startup founder look at venture debt, compared with other types of fundraising?…

Customer success best practices 2021

Boost retention for your SaaS in 2021 with customer success

In the early days of building your SaaS company, it’s tempting to put all your attention on acquiring new customers. However retaining and delighting existing customers is just as important for future growth. For many growing SaaS companies, 2020 showed just how important our existing customers are. We saw many companies take big steps to…

Podcast Banner (Landscape) (5)

SaaS marketing as you scale to $10M: Dave Gerhardt in conversation with Stephen Cummins

Dave Gerhardt is CMO at Privy, and former VP of Marketing at Drift. In this special episode of The SaaS Revolution Show he joins Stephen Cummins in an exclusive fireside chat. He shares his learnings on marketing organisation structure for companies scaling to $10M. This was recorded as part of an exclusive session for SaaStock Engage…