Traction

Foundational, practical advice on all that it takes to gain the initial SaaS traction, from the product-market fit, through to the first sale, all the way to the initial customer onboarding

The Struggle: Bootstrapping from $0 to $50 in MRR in just 4 years

The first guest on our new series, The Struggle, is Clay Smith, CEO and co-founder of Akita. Started five years ago as part of the Launchpad program at NDRC in Dublin, the company earned its first 50 dollars in revenue last year. As Clay puts it, they became ramen profitable. The instant kind.

Read More...

10 key lessons SaaStock18 attendees picked up

This year we have a particularly great roster of write-ups about SaaStock18, all filled with lessons, experiences and kind words. Thanks for everyone who took the time to write their impressions and share with the community. Here are 10 lessons we extracted from them.

Read More...

We are uniting the community of SaaS trailblazers in more ways in 2019

Fostering an ambassador program to fuel SaaStock Local events, a full-blown roster of SaaStock conferences on 5 continents and a video-on-demand product are all in the works for the next 12 months when SaaStock19 returns to Dublin on October 14-16, 2019. Ticket already available.

Read More...

SaaStock Live: Day 2

SaaStock Day 2 Wednesday 17 October You can’t be everywhere at once. That’s why we’ve created SaaStock Live, our on-the-go recaps of key sessions throughout SaaStock 2018. Our reporters, Annie and Despina, will keep you up to date and fill you in on exciting SaaS you might have missed. You can also follow along on…

Read More...

SaaStock Live: Day 1

SaaStock Day 1 Tuesday 16 October You can’t be everywhere at once. That’s why we’ve created SaaStock Live, our on-the-go recaps of key sessions throughout SaaStock 2018. Our reporters, Annie and Despina, will keep you up to date and fill you in on exciting stuff you might have missed. You can also follow along on…

Read More...

Grey suits are no longer your buyer: the new consumer of SaaS by Draper Esprit

Millennials and digital natives now make the bulk of the workforce and control an ever-larger share of software spend. Those workers come with high user experience expectations built upon the consumer side: they think of their interactions with products such as the iPhone, Uber, Facebook, and Airbnb and transfer those expectations to the technology they use in the enterprise. So what does this mean for SaaS startups today?

Read More...

Getting traction at SaaStock: The littlest track with the biggest impact

This is the SaaStock track devoted to the early days when the dreams are big, the naivety unsheltered and the possibilities limitless. If you are in the early days, these are a few sessions from our traction stage you are not going to want to miss.

Read More...

Fueling SaaS rockets: Introducing the Rocket Fuel stage

On the second day of SaaStock, we are transforming the Traction Stage into Rocket Fuel. Devoted to the topic of funding, Rocket Fuel is a one-day track featuring some of Europe’s leading Early Stage VCs who will be delivering tactical keynotes for those SaaS Founders looking to raise Seed or Series A funding rounds.

Read More...

17 more VCs landing in Dublin for SaaStock

SaaStock18 is more of everything and the better of everything we have had so far. More attendees, more speakers, more events, more fun and, yes, more investors. If you’re an investor, then this year’s SaaStock will offer you more than any previous event so far. Here are 18 more investors joining us at SaaStock.

Read More...

A first look at all new and exciting things at SaaStock18

Whether you have never stepped foot at SaaStock or you are a seasoned SaaStocker and have seen us grow from 0 to 700 to 1500 attendees, you are in for a treat this year. SaaStock18 will be the biggest and best conference we have had to date.

Read More...