Sales

Methods to build better SaaS sales experiences, structure the team for growth and master inbound and outbound sales frameworks

Enabling sales to be your secret weapon

Most companies think that in order not to survive fierce competition they need to focus on the product. They need to offer the best product on the market. But really what you should be thinking about is: How are you going to beat your competitors to market? It won’t be a certain feature or functionality. The truth is that your product probably won’t sell itself. In this day and age, your sales team is your key differentiator. Stan Massueras, EMEA Sales Director Intercom at SaaStock18.

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10 key lessons SaaStock18 attendees picked up

This year we have a particularly great roster of write-ups about SaaStock18, all filled with lessons, experiences and kind words. Thanks for everyone who took the time to write their impressions and share with the community. Here are 10 lessons we extracted from them.

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The role of the CEO in scaling to $250 Million

During SaaStock18, alongside three tracks and a Startup Pitch stage, we ran a podcast studio. During the two days of the conference, Inside Intercom, Nathan Latka, Growth Everywhere, Build by Openview, Open SaaS Mic, The Startup Chat, and 14 Minutes of SaaS all recorded interviews with our speakers, which they will be releasing in the…

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SaaStock Live: Day 1

SaaStock Day 1 Tuesday 16 October You can’t be everywhere at once. That’s why we’ve created SaaStock Live, our on-the-go recaps of key sessions throughout SaaStock 2018. Our reporters, Annie and Despina, will keep you up to date and fill you in on exciting stuff you might have missed. You can also follow along on…

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Scalable demand generation for the enterprise

VP Marketing of Workfront, Jada Balster has been in the B2B Marketing space for over 12 years, focusing on demand generation. She has built and led teams in a few SaaS companies in that time and currently heads Workfront’s EMEA marketing and account development teams.

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How to design and stick with your lead gen experiments

Liz Cain is one of many speakers we will have at SaaStock18 in Dublin, which takes place October 15th to the 17th. Read about the full agenda and then be sure to grab your ticket before prices increase on August 3rd. There is a little secret Liz Cain has known for awhile about building outbound…

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How Intercom acquires customers and built a sales machine

SaaS Revolution Show is a weekly podcast that brings insights and tactics from leading SaaS entrepreneurs and operators across the world. Hosted by Alex Theuma, the show is brought to you by SaaStock. You can subscribe on iTunes, Spotify, Stitcher, Overcast For Stan Massueras, Dublin was a love at first sight. It was 2004 and with a one way…

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Episode 100 special: How to Grow Your SaaS

For the past three years and 99 episodes, we have talked to the founders, operators and investors leading the SaaS Revolution around the world. In that time, we have seen it get stronger and more impressive in an incredible fashion. The SaaS Revolution Show has aimed to showcase their achievements and unravel the story behind…

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Why our partners keep coming back to SaaStock

From Barcelona and Paris through the UK and all the way to Chennai, the SaaStock audience keeps our partners coming back. We asked four of them to tell us more specifically what brings them back. Hitting the sweet spot: TravelPerk Big things often start small. Travel company TravelPerk, joined us as a Startup sponsor at…

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The 7 essential customer conversations according to Steli Efti

No one grows up wanting to sell to customers all day. Steli Efti, the exuberant entrepreneur, sales expert and public speaker is no exception. Growing up in Germany to Greek parents, he had no clue what he wanted to be. All he knew was that he wanted to be successful. Success for young Steli equated…

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