SaaStock Events

Learn more about upcoming SaaStock events, who the speakers we will host are, the activities you can look forward to and ways to make the most of your time

Latest episode 👇

Product-led or Sales-led. Should you make the leap?

The biggest SaaS companies are no longer building products to sell over the phone, but driving sales through the product itself. So, how are companies transitioning from a traditional “sales-led” to modern “product-led” motion? & What does this rise in user self-education and expectation mean for the future of B2B sales? In this discussion (from…

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How to Design a Killer SaaS Sales Call

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “You f*cking have to sell if you really want to succeed, and when you’re able to communicate with another human being, it’s a very powerful thing”, said Steli Efti, CEO at Close.com, on the SaaStock stage.  A…

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How to Grow Engineering Organisations 10X

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. In fast-growing startups, the structure of the organisation changes constantly.  In your early days, agility and innovation is enough. In your later days, this has to be supplemented with practices and processes.  As a CTO, this…

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Lessons from a pre-seed SaaS company, with Daria Danilina, Salesroom

In this talk, Daria Danilina (Co-founder & Chief Customer Officer at Salesroom) speaks with SaaStock’s Alexander Theuma to share lessons from a pre-seed SaaS company. Daria shares: Common misconceptions about what a salesperson’s role entails Why a clear go-to-market strategy is important for a company to succeed How Salesroom raised 1.4M in pre-seed and more….

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How to Massively Improve Non-Paid Visitation – Kipp Bodnar, Vidya Peters & Jillian Ryan

In this talk, Kipp Bodnar (CMO, HubSpot) and Vidya Peters (CMO, Marqeta) run through the most valuable strategic and technical plays to hack your way to a multi-billion dollar valuation by driving enormous increases in non-paid visitation. Watch now on SaaStock TV, or listen to the audio-only version below: Listen to the audio now:

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Bootstrapping vs. VC Funding. Which is the Best Path to Scale? – with Nathan Latka, Chris Savage, Mads Fosselius

To get your SaaS company off the ground, you need financing. Yet, whilst VC funding can accelerate growth, it comes with expectation – and giving too much equity away reduces your freedom. Equally, although bootstrapping gives you more decision-power and profit-focus, it can be a lonely, slow road. So, should you raise, or not raise?…

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How to build an Outbound Sales Strategy in 60 days, with Bastiaan Janmaat

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. Many startups don’t have a sales rep so they invest in content marketing and other means to generate inbound sales.  Outbound sales is almost never considered as it “can be intrusive, so many people are turned off…

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Leveraging Product-Led Growth to Go Global: Challenges & Opportunities

Many of the fastest-growing SaaS companies in the world are product-led – think Zoom, Slack and Calendly. In 2019, Auth0 became Argentina’s 5th unicorn. The secret to their success? A product-led, global growth strategy. In conversation with Alexander Busse, Partner at NXTP Ventures, Matias Woloski, Co-Founder & CTO of Auth0 shares tactics for growing revenue…

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The Secret to a Good Hire, with Dan Martell, SaaS Academy

If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. How do you avoid making a bad hire? The rule is to: “Hire on attitude”, according to Dan Martell, Founder of SaaS Academy. What to tactically look for in interviews, especially with executives or leadership team…

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Why your Average Return Per User (ARPU) matters, with Patrick Campbell, ProfitWell

Let’s demystify pricing. “Everything you’re doing is driving a human being to a point of conversion or justifying the product or the price” – said Patrick Campbell, Founder & CEO of ProfitWell, at a recent SaaStock Founder member event. What we see very often is businesses fixating on an actual price point too much. But,…

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