SaaStock Events
Learn more about upcoming SaaStock events, who the speakers we will host are, the activities you can look forward to and ways to make the most of your time
Latest episode 
SaaStock EMEA 2021: Our Top Highlights
SaaStock EMEA Online was a great success this year, with: Invaluable learnings and strategies shared by 60+ incredible experts in the SaaS field Two days of jam-packed content sessions One day of actionable and hands-on workshops Here are some of our key highlights from the event… Day 1: People, Runway & Retention Accel Euroscape 2021:…
Your go-to Global Expansion Strategy
“Building a SaaS business is very hard. And just because you have the best product doesn’t mean you’ll be successful”, said Jonno Southam, Venture Capital Business Development Manager at Google (ex-AWS) at SaaStock EMEA Online 2020. Founders typically hire a sales leader as their first commercial hire and founders are rarely experienced in sales, as we know. So…
SaaStock 2022: Guess Who’s Back [In-Person]
It’s official: SaaStock 2022 will be taking place in-person at the RDS in Dublin on 18-19 October, 2022. We founded SaaStock six years ago because the SaaS industry needed an unbiased space to come together, connect, and create. So we created SaaStock to be a place for the best and brightest to meet like minds,…
Don’t go it alone
As a founder myself, I did it the hard way. I tried to navigate my way through growth without a group of peers to act as a sounding board. I didn’t look to see if maybe someone else had done what I was about to do. I made good decisions, but there were also plenty…
The Growth Engine That Took Hotjar From $0 to $10M in One Straight Line
“Investing in ‘experience’ for us is an opportunity, not a cost”, said David Darmanin, CEO of Hotjar, on the SaaStock stage. What were the five critical components of Hotjar’s growth engine early on? David shares the five components: Acceleration – “The wave” that made it possible for Hotjar to hit $10 million in a predictable straight…
How to prepare for internationalisation
If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Thinking through what kind of company you are and your motivations for why you’re expanding will give you a lot of good pointers as to when you should be making the leap“, said Ari Helgason, former…
How to build a massive SaaS business selling to SMEs
If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Churn is the single most important metric in any recurring revenue business. That applies to enterprise, consumer, and SME”, said Mark MacLeod, Coach, Advisor and Investor, on SaaStock’s Dublin stage. Just take a cohort of 100K of…
Double your conversion rates, double your ARR.
If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Your website is at the heart of how you end up making conversions”, said Dev Basu, CEO of Powered by Search, in SaaStock’s Founder Members workshop. Why does your founding team sell 30X better than your…
How to Approach the Right VCs
If you are not subscribed, join the community by subscribing here and share it with your fellow SaaS enthusiasts. “Don’t speak to investors too early”, said William McQuillan, Partner at Frontline Ventures, in SaaStock’s How-To Series. You often see founders approaching investors way before they are ready to fundraise. Shift the odds in your favour….
Product-led or Sales-led. Should you make the leap?
The biggest SaaS companies are no longer building products to sell over the phone, but driving sales through the product itself. So, how are companies transitioning from a traditional “sales-led” to modern “product-led” motion? & What does this rise in user self-education and expectation mean for the future of B2B sales? In this discussion (from…