SaaStock Events
Learn more about upcoming SaaStock events, who the speakers we will host are, the activities you can look forward to and ways to make the most of your time
How to Price SaaS with Paul Lynch, Chargify
You don’t want anything getting in the way of attracting new customers, especially not price. Many businesses focus a lot of their time, resources and efforts around their marketing funnel, around their sales funnel, around their general organisational charts. Pricing, specifically to win within SaaS, is under-invested. There’s no one-size-fits-all approach to pricing, but there…
8 Dos and Don’ts for SaaS Startups
Many SaaS startups make mistakes in their initial years of doing business, and that sets a foundation for how they continue to do business. Whether you’re a founder, sales leader, or product specialist – everybody makes mistakes. But if you’re equipped with the right knowledge from the get-go, those mistakes can be avoided, to an…
Top Highlights from SaaStock Blueprint Series: CMO
Some of the leading CMOs in SaaS came together at SaaStock Blueprint Series: CMO today to share their experiences, their knowledge and their top tips today. Here’s some of our highlights: ⭐️ ️ Brian Kardon, CMO, InVision discussed how in the 1990s, everyone called themselves a ‘Dotcom’ company. Now, everyone’s a Dotcom company. In the…
From Self-Funded Startup to Profitable Unicorn. The Calendly Journey.
Last year, ⅓ of tech founders struggled to secure funding. In the early days of SaaS unicorn Calendly, raising money was also a big challenge for Tope Awotona, Founder & CEO. To get the company off the ground, he had to take a different path. This included investing his life savings, stretching every dollar and…
The Challenges & Opportunities of Moving from Market Disruptor to Category Creator
There is a prevailing view that startups are better at creating breakthrough innovations, than some of the more established businesses out there. It is said to come with increased research costs and uncertainty. According to the Harvard Business Review, creating a category “involves both a breakthrough product and a breakthrough business model”, and carving your…
Your SaaS Marketing Essentials: Top Sessions at SaaStock conferences in 2020
Whether you’re a CMO or entry-level – every marketer learned a great deal in 2020. We pivoted, adapted, learned, and then did it all over again: as we found ourselves facing a global pandemic that appeared, and escalated, quickly and unexpectedly. Each day brought new challenges for businesses across the globe. Declining pipelines, sharp drops…
Networking at SaaStock Remote
We learned a lot about online conferences in 2020. As we pivoted from our traditional in-person conferences, we started with what we knew, and tried to recreate many aspects of our physical conference as an online version. A year down the line, we’ve changed our approach. Networking is still one of the most important parts…
Key Takeaways from SaaStock EMEA: Our Keynotes, Summarised
This year we’ve fast-tracked into a new way of working, globally. One thing the world has learned this year is that SaaS companies are a key component to helping employees work remotely during the pandemic, and beyond. Unsurprisingly, this was one of the key themes that ran through all the keynotes on the main stage…
25 Incredible Startups You’ll Meet at SaaStock EMEA Online
In just a few days we’re bringing together the SaaS leaders of Europe, Middle East and Africa for SaaStock EMEA Online: four days dedicated to helping SaaS companies adapt to the changing landscape, survive these tough times, and thrive again in the future. For SaaS startups, we know this has been a particularly challenging time,…
8 ways to network at SaaStock EMEA Online
Networking is one of the most important parts of going to a conference. There’s no better way to meet new people, make new connections, and build your network. At SaaStock EMEA we want to give you those opportunities – just like at an in-person event – so we’ve got lots of different ways for you…