Marketing & Growth

SaaS growth gurus, social media savants, analytics aficionados and channel champions weigh in on the latest and best ways of nailing and scaling your marketing efforts, uncovering new niches, and landing and expanding across geographies.

The most important question to ask while scaling up with Peter Holten Mühlmann, Trustpilot

On the latest episode of the SaaS Revolution Show, Alex talks with Peter Holten Mühlmann, CEO of Trustpilot, an online review community. Peter offers practical wisdom such as when is the right time to go international, how to fundraise and what is the question every CEO needs to be answering as a company scales. Trustpilot’s story…

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A framework for disruptive innovation with Brynne Kennedy

Before she started serving the mobility market, Brynne Kennedy had been a long time “customer” of it. The former professional gymnast turned investment banker had relocated three times between 2006 and 2009. In that time, she had shipped boxes to Hong Kong, India and Singapore. The stressful yet exhilarating experience of packing her life in…

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The journey of a SaaS CEO with Chris Hall, CEO at Bynder

On the latest episode of the SaaS Revolution Show Alex is joined by Chris Hall, CEO at Dutch marketing tech company Bynder. In the conversation they touch on the pillars that define the journey of a CEO – from scaling and growing the company, its culture and its people to the personal transformation a CEO…

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How to convince an entire market it needs your product with Eric Santos

On the latest episode of the SaaS Revolution Show, Alex Theuma is joined by Eric Santos, CEO and Co-Founder of Resultados Digitais, the leading marketing automation tool in Brazil and Latin America. In the conversation, they cover what are the steps to take to convince a market of the value of a product it doesn’t understand, how…

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Why product user engagement is the most important metric for a SaaS company

On the latest episode of the SaaS Revolution Show Alex Theuma takes you to sunny Lisbon and Web Summit where he caught up with Ashley Carroll, Partner at Social Capital. After sitting on two excellent panels, she joined him for a conversation about metrics and why user buy viagra us pharmacy engagement is the most important…

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Planning for growth: the discipline that led Hotjar to $10 million ARR in 2.5 years

David Darmanin was always an avid reader. But up until the birth of Hotjar, not many business books graced this Maltese founder’s bedside table. As he attempted to kickstart a third startup after two failed ones, he made it a priority to read all the books he could to build the company right. “There is…

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Inside a $7k MRR SaaS Business: Getting Traction in a new category

In the latest episode of the SaaS Revolution Show, Alex Theuma is joined by Patrick Barnes, CEO, and Co-founder of Advocately. The SaaS company automates how B2B SaaS companies build better relationships with their customers. Born and raised in Australia, Patrick has lived in Singapore for the past 5 years, where he moved when he…

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Highs and Lows in Product and Marketing with Des Traynor [Podcast]

In the latest episode of the SaaS Revolution Show, we take you to the Scale Stage of SaaStock which Des Traynor of Intercom and Christoph Janz of Point Nine Capital graced for a chat on product management and marketing. With more than 100,000 monthly active users, an ARR growth from $1 to $50 million achieved…

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Staying on brand whilst scaling up

5 What is a brand in a B2B world, how is it measured and tracked, and how can it be kept intact as a company grows? These were some of the topics a panel on branding discussed during SaaStock. Led by Adrienne Weissman, CMO of G2 Crowd, it featured Nicola Anderson, VP of Marketing at…

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5 tips on building a SaaS unicorn with Ryan Smith

SaaStock17 kicked off with a bang as Ryan Smith, CEO, and Co-founder of Qualtrics and Philippe Botteri, Partner at Accel took the stage for a fireside. The conversation circled around Ryan’s experience growing Qualtrics over the last 15 years. From starting in his family’s basement and bootstrapping for 10 years, to raising $480M, Ryan has…

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