Marketing & Growth

SaaS growth gurus, social media savants, analytics aficionados and channel champions weigh in on the latest and best ways of nailing and scaling your marketing efforts, uncovering new niches, and landing and expanding across geographies.

From Freemium to Enterprise: Growing to over 10 million users

Dave Grow always considered himself an operator. When he joined Lucidchart seven years ago, shortly after co-founders Karl Sun and Ben Dilts had built the product, he was there to take care of the business side of things. From answering customer support tickets and doing digital marketing to hiring and setting up partnerships, Dave did…

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The Good, the Bad and the Ugly — Lessons from Scaling Marketing at LinkedIn and Pipedrive

This is a guest post by Laurence Bret-Stern, CRO of Pipedrive. Laurence is one of a dozen speakers we are bringing to SaaStock on Tour London on March 21st. Grab a ticket while we still have them. Every good story involves a conflict or challenge that needs to be overcome. Without obstacles or a climax, there would be nothing to propel…

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How to be a customer-centric company and stay on the long journey

The SaaS Revolution Show is a weekly podcast that brings insights and tactics from leading SaaS entrepreneurs and operators across the world. Hosted by Alex Theuma, the show is brought to you by SaaStock. You can subscribe on iTunes, Stitcher, Overcast. Few people grow up deciding sales will be their career. Matthew Bellows, CEO of Yesware, is no exception….

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Making Confident Product Decisions with Giles Palmer, CEO Brandwatch

In his first attempt to build and sell a product, Giles Palmer failed pretty badly. It was 2005, and he had just released Magpie Search and Alert, a vertical search engine product for law firms and banks to find specific for them documents such as patents, court rulings, financial statements, etc. His sales manager at the…

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How to maintain customer relationships as a company scales

The most obviously striking thing about the latest guest on the SaaS Revolution Show, Christian Owens, is his age. Only 23, Christian is the CEO of Paddle. He started the company when barely 18 years old. Paddle was his third company. He had been meddling with the Internet since age 11. Christian’s previous two businesses had…

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A peek inside Drift’s unscalable ways for growing

You would be forgiven for thinking David Cancel’s timing was a bit peculiar. Only a few days before his employer at the time, HubSpot, went public on October 10th, 2014, David left the company. He had been HubSpot’s Chief Product Officer for the good part of 3 years after his company Performable had been acquired…

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How Fred Shilmover grew InsightSquared by not going global

Focus on just a few things and do them really well, the old startup adage goes. And as often the case, it is a sentiment much easier said than done. Fred Shilmover, CEO and co-founder of InsightSquared, has made it his prerogative to learn how to be disciplined and tame the appetite for doing everything…

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The most important question to ask while scaling up with Peter Holten Mühlmann, Trustpilot

On the latest episode of the SaaS Revolution Show, Alex talks with Peter Holten Mühlmann, CEO of Trustpilot, an online review community. Peter offers practical wisdom such as when is the right time to go international, how to fundraise and what is the question every CEO needs to be answering as a company scales. Trustpilot’s story…

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A framework for disruptive innovation with Brynne Kennedy

Before she started serving the mobility market, Brynne Kennedy had been a long time “customer” of it. The former professional gymnast turned investment banker had relocated three times between 2006 and 2009. In that time, she had shipped boxes to Hong Kong, India and Singapore. The stressful yet exhilarating experience of packing her life in…

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The journey of a SaaS CEO with Chris Hall, CEO at Bynder

On the latest episode of the SaaS Revolution Show Alex is joined by Chris Hall, CEO at Dutch marketing tech company Bynder. In the conversation they touch on the pillars that define the journey of a CEO – from scaling and growing the company, its culture and its people to the personal transformation a CEO…

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