Marketing & Growth

SaaS growth gurus, social media savants, analytics aficionados and channel champions weigh in on the latest and best ways of nailing and scaling your marketing efforts, uncovering new niches, and landing and expanding across geographies.

Setting up for early success as a SaaS startup

On this week’s podcast, we talk with Cristina Vila, Founder of Cledara, which was crowned the Best SaaS Startup of 2018 during SaaStock18 in Dublin last year.   Cristina grew up in Spain and from a young age enjoyed the dinner conversations with her dad, in which he would speak about running his business. The…

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The 6 pillars of effective content marketing

This week’s guest, hailing all the way from Brazil, is Diego Gomes, CEO of content marketing platform and SaaS-enabled marketplace Rock Content. Alex and Diego talk about the content marketing strategy the company has executed for their blog to reach 2 million unique visits and 50K new subscribers each month. and help the company on the way to $12mm ARR.

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The role of the CMO: Tech, trends, transitions

On this week’s episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel on the role of the B2B SaaS CMO. Moderated by Eileen O’Mara, EMEA CMO, it features Heather Zynczak, CMO at Pluralsight, Meagen Eisenberg, CMO at MongoDB, and Ryan Carlson, CMO at Okta. Their insightful conversation…

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How to run a growth-minded team with Kieran Flanagan

Every company hits growth ceilings. Scaling is about breaking through them. And it often comes down to the people on your team. In his talk at SaaStock18, Kieran Flanagan, VP Marketing/Growth at HubSpot, shares how he hires growth-minded people by using Linkedin in a smart way, how he plots initiatives in a graph to decide what to do, and how he divides his time between channels that grow and those which don’t.

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How to find Go-to-market fit and grow exponentially

On the latest episode of the SaaS Revolution Show, we host Tae Hea Nahm, co-founding Managing Director of Storm Ventures. We talk about frameworks for a successful growth and in particular the search for Go-to-market fit, as well as more personal challenges associated with growing a company, namely the change of responsibilities that the CEO and VP will undergo and the loneliness that every CEO inevitably will have to face and how to counteract that.

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10 key lessons SaaStock18 attendees picked up

This year we have a particularly great roster of write-ups about SaaStock18, all filled with lessons, experiences and kind words. Thanks for everyone who took the time to write their impressions and share with the community. Here are 10 lessons we extracted from them.

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Ten lessons Vivek Sharma learned growing past $40mm in ARR

Vivek Sharma co-founded Movable Ink in 2010 and has led the company through rapid growth to a leading market position with 200+ employees serving 500 of the most innovative consumer brands. Movable Ink recently crossed $40M in ARR and at the SaaStock18 stage, Vivek Sharma shared 10 biggest lessons, neatly summarised in this short write up.

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SaaStock Live: Day 2

SaaStock Day 2 Wednesday 17 October You can’t be everywhere at once. That’s why we’ve created SaaStock Live, our on-the-go recaps of key sessions throughout SaaStock 2018. Our reporters, Annie and Despina, will keep you up to date and fill you in on exciting SaaS you might have missed. You can also follow along on…

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SaaStock Live: Day 1

SaaStock Day 1 Tuesday 16 October You can’t be everywhere at once. That’s why we’ve created SaaStock Live, our on-the-go recaps of key sessions throughout SaaStock 2018. Our reporters, Annie and Despina, will keep you up to date and fill you in on exciting stuff you might have missed. You can also follow along on…

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SaaStock Live 2018: SaaS.City

Monday 15 October You can’t be everywhere at once. That’s why we’ve created SaaStock Live, our on-the-go recaps of key sessions throughout SaaStock 2018. Our reporters, Annie and Despina, will keep you up to date and fill you in on exciting stuff you might have missed. Today? SaaS.City. _____________________________________________________________________________ 16:45 – As bootcamps end and…

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