Marketing & Growth

SaaS growth gurus, social media savants, analytics aficionados and channel champions weigh in on the latest and best ways of nailing and scaling your marketing efforts, uncovering new niches, and landing and expanding across geographies.

Lessons on leadership and advocacy from an $800 million exiteer

There are many things Mark Organ has to fit into his day. One stands out. The CEO and founder of advocacy marketing company Influitive has made it his mission to make his daughter and son laugh three times before they get on the school bus. It’s one of many ways he brings real delight to…

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5 Keys for Driving Growth & Engagement via Email with Scott Heimes, CMO of SendGrid

Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this episode of the SaaS Revolution Show, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He shares…

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How to position your SaaS with Tope Awotona

In the latest episode of the SaaS Revolution Show Alex talks with Tope Awotona, the CEO of Calendly about positioning your SaaS and figuring out the messaging, ideal customers, and company structure that come with it. The story of Calendly, a tool for scheduling meetings, begins where the best entrepreneurial stories do – a nerve…

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