Marketing & Growth

SaaS growth gurus, social media savants, analytics aficionados and channel champions weigh in on the latest and best ways of nailing and scaling your marketing efforts, uncovering new niches, and landing and expanding across geographies.

Brand-building, category creation and AMA with Anthony Kennada, CMO, Front

SaaStock Engage offers a membership for SaaS Founders to connect with peers, learn from experts, and supercharge your growth. Membership includes regular online events led by SaaS subject matter experts, functional leaders, and fast-growing CEOs. We were delighted to welcome Anthony Kennada – CMO at Front and previously CMO at Gainsight – to an exclusive…

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Getting started with growth marketing in the Asia-Pacific region

A 2020 report by Salesforce Datorama (Marketing Intelligence Report: Asia-Pacific) found that approximately 94% of respondents have shifted priorities to focus on marketing-led growth within the last year. “While traditional marketing continues to play an important role within Asia-Pacific, there is an overwhelming sense that marketers are embracing a growth marketing mindset.” – WARC But…

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Marketing in times of crisis with Meagen Eisenberg, CMO, TripActions

Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that’s been hard-hit by the COVID pandemic, and the biggest…

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Sean Ellis: How to rapidly scale growth

Sean Ellis (author of Hacking Growth, marketing and growth leader at 5 billion-dollar companies: Dropbox, LogMeIn, Uproar, Eventbrite, and Lookout) joins Alex Theuma on The SaaS Revolution Show. They’re talking how to rapidly scale growth – from when is the right time for a startup to really focus on ‘growth’, to how to create a…

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5 cost-effective steps to define buyer personas for your SaaS startup

This is a guest post written by Rayed Chaudhry, Co-founder of Orion, the official digital agency partner of SaaStock. Rayed is passionate about growing businesses and interested in implementing unique digital campaign tactics to help SaaS companies achieve growth. Prioritizing product-market fit is crucial for all businesses, SaaS or not.  Businesses that do find their…

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Does your marketing team need to re-think collaboration? with Xenia Muntean, Planable

Xenia Muntean, founder of Planable, joins Alex Theuma on The SaaS Revolution Show. Planable is a content review and marketing collaboration platform. She was on the Forbes 30 under 30 list for 2019, and for the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room…

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The Ultimate Guide to Running an Online Conference: How We Pivoted, Pulled It Off, and How You Can Too

This guide will walk you through how we ran SaaStock Remote, and what you need to consider when planning and running your own online conference or event. It’s pretty long, so use the contents and the navigation links throughout to jump to the sections you’re most interested in. Throughout we’ll mix together the how-we-did-this tales…

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How 40+ SaaS marketers have adapted to the challenges of COVID-19, remote work, and a market downturn

Following the economic disruption, personal uprooting and financial disarray that COVID-19 brought with it, in some parts of the world the dust has begun to settle into a strange new normal. Marketing budgets have been cut. Teams are learning to do more with less. Stress levels are high, and there’s still a great deal of…

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How Hopin’s shaping the future of online and hybrid events with Johnny Boufarhat, CEO and founder of Hopin

Johnny Boufarhat, CEO and founder of Hopin is this week’s guest on The SaaS Revolution Show. Online events have surged in popularity as a result of the covid-19 pandemic and the cancellation of all in-person conferences and events. One company leading that charge is Hopin, the all-in-one events platform that we used for SaaStock Remote….

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Your Guide to Attending Online Conferences and Events

Online conferences and events aren’t new, but the coronavirus pandemic has brought them mainstream. With in-person events and conferences cancelled and postponed around the world, online ones are taking their place. But while we’ve all had years to master the art of attending in-person events and conferences, we’ve had to adapt to online conferences almost…

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