Marketing & Growth
SaaS growth gurus, social media savants, analytics aficionados and channel champions weigh in on the latest and best ways of nailing and scaling your marketing efforts, uncovering new niches, and landing and expanding across geographies.
The Ultimate Guide to Running an Online Conference: How We Pivoted, Pulled It Off, and How You Can Too
This guide will walk you through how we ran SaaStock Remote, and what you need to consider when planning and running your own online conference or event. It’s pretty long, so use the contents and the navigation links throughout to jump to the sections you’re most interested in. Throughout we’ll mix together the how-we-did-this tales…
How 40+ SaaS marketers have adapted to the challenges of COVID-19, remote work, and a market downturn
Following the economic disruption, personal uprooting and financial disarray that COVID-19 brought with it, in some parts of the world the dust has begun to settle into a strange new normal. Marketing budgets have been cut. Teams are learning to do more with less. Stress levels are high, and there’s still a great deal of…
How Hopin’s shaping the future of online and hybrid events with Johnny Boufarhat, CEO and founder of Hopin
Johnny Boufarhat, CEO and founder of Hopin is this week’s guest on The SaaS Revolution Show. Online events have surged in popularity as a result of the covid-19 pandemic and the cancellation of all in-person conferences and events. One company leading that charge is Hopin, the all-in-one events platform that we used for SaaStock Remote….
Your Guide to Attending Online Conferences and Events
Online conferences and events aren’t new, but the coronavirus pandemic has brought them mainstream. With in-person events and conferences cancelled and postponed around the world, online ones are taking their place. But while we’ve all had years to master the art of attending in-person events and conferences, we’ve had to adapt to online conferences almost…
Adapting your marketing in times of crisis with Lorena Morales, Go Nimbly
Lorena Morales, VP of Marketing at Go Nimbly is this week’s guest on The SaaS Revolution Show. In this episode she shares her experience as a marketing leader, including why Go Nimbly’s marketing doesn’t focus on lead generation – and how that’s all changed with COVID-19. Jason Reichl, CEO of Go Nimbly joined the podcast…
How startups can grow from a single-product to a multi-product company with Jeff Titterton, CMO, Zendesk
Jeff Titterton, CMO at Zendesk is this week’s guest on The SaaS Revolution Show. In this episode he shares his experience of growing from single-product to multi-product companies – based on his time at Zendesk to date, and previously in senior leadership positions at Adobe. He also discusses what’s important for marketers in times of…
SaaStock Sessions: Stories and tips to help you get through this
In the run up to SaaStock Remote in June, we’ve been thinking about ways we can help our incredible SaaS community with the challenges they’re facing right now. From this week we’re teaming up with some of the most influential and experienced leaders in the SaaS community – people who have faced previous challenges, tackled…
The Power of Product-Led Growth with Wes Bush
Wes Bush, Principal at Product-Led Institute and author of ‘Product-Led Growth‘ is this week’s guest on The SaaS Revolution Show. In this episode he gives us an introductory masterclass on one of the hottest trends in SaaS right now: product-led growth. He explains why adopting a product-led growth model can be especially helpful for startups…
How to (correctly) use paid social to grow your SaaS Business
This is a guest post by Todd Chambers. Todd has spent nearly a decade of his life managing paid media spend. He is the founder & director of Upraw Media where he and his team help SaaS companies accelerate growth through PPC, analytics and conversion rate optimisation. Getting your SaaS brand seen by the right people is…
How to measure the success of your SaaS marketing: 20 metrics for marketers
The world of SaaS marketing can feel like a maze, with so many channels to choose from, and constant reminders to ‘measure what matters’. But how do you know what matters, and what’s not worth measuring? Today we’re sharing the most important SaaS marketing metrics, and how to use them to guide your SaaS marketing…