Dec 2016

Peter Reinhardt, CEO, Segment: Finding Product Market Fit

traction

Peter Reinhardt, CEO and Co-Founder of Segment tells the story of Segment’s journey to finding product-market fit, a tumultuous ride at best. On several occasions along the way, he had convinced himself that they had found it only to realise they hadn't quite yet. When they finally reached the sweet spot, they just knew. How did that product-market fit look and feel that convinced them?

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