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LATEST FROM THE BLOG

SaaStock Local Talks #4: interview with Rafal Muszynski [Harmonizely]

By Kinga Edwards | May 14, 2021

SaaStock Local Talks are interviews we at Brainy Bees carry out with people who live and breathe SaaS. Over these virtual coffees, we’ll discuss everything…

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LATEST PODCASTS

Product Market Fit, with Matt Lerner

By Jessica Ramesh | May 13, 2021

Matt Lerner, Founder & CEO of Startup Core Strengths, is this week’s guest on The SaaS Revolution Show to share insights on product market fit (PMF). Learn: What you need to think about as a founder to get to product market fit Why you need to focus the entire team on getting good at attracting customers before you reach PMF What’s your ideal customer profile and more. Watch now, or listen to the audio-only version below: Listen to the audio…

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ALL POSTS

Moving your company upmarket with LB Harvey, Front

By Emily Byford | November 19, 2020

LB Harvey, CRO at Front joins Alex Theuma on The SaaS Revolution Show to talk about moving from a bottoms-up adoption model to up-market growth. She also shares her journey from Intercom to Front: she led the customer-facing teams that grew Intercom from $40 million to $200 million in revenue…

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Getting started with growth marketing in the Asia-Pacific region

By Emily Byford | November 17, 2020

A 2020 report by Salesforce Datorama (Marketing Intelligence Report: Asia-Pacific) found that approximately 94% of respondents have shifted priorities to focus on marketing-led growth within the last year. “While traditional marketing continues to play an important role within Asia-Pacific, there is an overwhelming sense that marketers are embracing a growth…

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‘And the winner is…’ The SaaStock EMEA Startup Pitch Competition 2020

By Gabriel Pizzolante | November 17, 2020

SaaStock’s Startup Pitch Competition is the perfect opportunity for up-and-coming startups to get in front of SaaS experts and big-name VCs. And while we haven’t been able to get together in person this year, the Startup Pitch Competition at SaaStock EMEA Online proved a huge success. How does the Online…

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What makes a great startup pitch: Fundraising FAQs with Jennifer Vancini

By Emily Byford | November 12, 2020

Jennifer Vancini, General Partner at Mighty Capital joins Alex Theuma on The SaaS Revolution Show to talk all things startup fundraising. Mighty Capital invests in ‘early growth’ companies, at Series A and Series B stages—that is, after companies have already achieved some level of product-market fit, and are looking to…

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How to prepare your SaaS company for global expansion

By Emily Byford | November 10, 2020

As SaaS companies grow, it becomes increasingly important to identify expansion opportunities and develop strategies and scalable processes to support them. Some companies move upmarket and start selling to the enterprise where they’d previously sold to SMBs. Some take the opposite approach and move downmarket. Others move into new verticals. …

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Building your SaaS company’s growth function with Elena Verna

By Emily Byford | November 5, 2020

Elena Verna (Growth Advisor, EIR at Reforge and previously interim CMO at Miro) joins Alex Theuma on The SaaS Revolution Show. She talks to Alex about building out a growth function within startups and scale-ups, and how growth teams fit in to the wider business. Elena shares her experiences based…

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Why Choose AWS for your SaaS Platform?

By Emily Byford | November 3, 2020

This is a guest blog post by Jon Topper, Founder and CEO at The Scale Factory, a cloud infrastructure consultancy based in London, UK and AWS Advanced Consulting Partner. Jon Topper delivered a lightning talk at SaaStock Remote 2020, which you can watch now. If you’re building a new SaaS…

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Key Takeaways from SaaStock EMEA: Our Keynotes, Summarised

By Emily Byford | October 30, 2020

This year we’ve fast-tracked into a new way of working, globally. One thing the world has learned this year is that SaaS companies are a key component to helping employees work remotely during the pandemic, and beyond. Unsurprisingly, this was one of the key themes that ran through all the…

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Marketing in times of crisis with Meagen Eisenberg, CMO, TripActions

By Emily Byford | October 29, 2020

Meagen Eisenberg (CMO, TripActions) joins Alex Theuma on The SaaS Revolution Show. Before joining TripActions, she was CMO of MongoDB (Nasdaq: MDB) and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Meagan talks to Alex about how TripActions has pivoted and adapted in an industry that’s been hard-hit by the…

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Discover SaaStock APAC Online: November 23-24 2020

By Alex Theuma | October 26, 2020

We know times are tough for many companies – and people – throughout the industry and around the world. We can’t get together in-person right now, but we believe it’s so important that we come together to keep learning, inspire one another and continue building our companies. So on November…

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Building a 10X Company Culture with Darren Chait, Hugo

By Emily Byford | October 22, 2020

Darren Chait leads growth and operations for Hugo, a connected meeting notes software company. He and the Hugo team are on a mission to reconnect the way we meet to the way we work. He co-authored the book 10X Culture, and joins Alex Theuma in this episode of The SaaS…

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Advanced SaaS Metrics – Accounting for Upsell

By Alex Theuma | October 20, 2020

This is a guest post by Phil Edmondson-Jones, Principal at Oxx. Oxx is a specialist SaaS investor, backing Europe’s most promising B2B SaaS scale-ups from Series A and beyond. Want more insights from the Oxx team? Phil’s colleague Mikael Johnsson joined The SaaS Revolution Show in September 2020. B2B SaaS…

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What does the future hold for the subscription economy? with Tien Tzuo, Zuora

By Emily Byford | October 13, 2020

Tien Tzuo (CEO, Zuora) joins Alex Theuma on The SaaS Revolution Show. They’re looking at what the future holds for the subscription economy. Tien also shares how he prioritises learning, to become the best CEO he can be, as well as the biggest lessons he’s learned from this challenging year.…

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Sean Ellis: How to rapidly scale growth

By Emily Byford | October 8, 2020

Sean Ellis (author of Hacking Growth, marketing and growth leader at 5 billion-dollar companies: Dropbox, LogMeIn, Uproar, Eventbrite, and Lookout) joins Alex Theuma on The SaaS Revolution Show. They’re talking how to rapidly scale growth – from when is the right time for a startup to really focus on ‘growth’,…

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25 Incredible Startups You’ll Meet at SaaStock EMEA Online

By Alex Theuma | October 7, 2020

In just a few days we’re bringing together the SaaS leaders of Europe, Middle East and Africa for SaaStock EMEA Online: four days dedicated to helping SaaS companies adapt to the changing landscape, survive these tough times, and thrive again in the future. For SaaS startups, we know this has…

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5 cost-effective steps to define buyer personas for your SaaS startup

By Emily Byford | October 7, 2020

This is a guest post written by Rayed Chaudhry, Co-founder of Orion, the official digital agency partner of SaaStock. Rayed is passionate about growing businesses and interested in implementing unique digital campaign tactics to help SaaS companies achieve growth. Prioritizing product-market fit is crucial for all businesses, SaaS or not. …

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8 ways to network at SaaStock EMEA Online

By Emily Byford | October 6, 2020

Networking is one of the most important parts of going to a conference. There’s no better way to meet new people, make new connections, and build your network. At SaaStock EMEA we want to give you those opportunities – just like at an in-person event – so we’ve got lots…

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What Makes a Great Sales Development Rep (SDR)?

By Alex Theuma | October 5, 2020

This is a guest post by Farlan Dowell, VP of Sales at Cleanshelf. Cleanshelf is the leading enterprise SaaS management platform focused on tracking, controlling, and benchmarking SaaS applications. In speaking with founders at early stage B2B SaaS companies, one question always comes up – what makes a great SDR?  …

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The Media and Community Partners Powering SaaStock EMEA Online

By Alex Theuma | October 2, 2020

We’re just over a week away from SaaStock EMEA Online, bringing together 3000+ SaaS leaders from across the region for 30+ hours of exclusive content on our online stage on October 12 – 15. None of this would be possible without the support of our incredible media and community partners.…

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Seed funding: past, present and future with Reshma Sohoni, Seedcamp

By Emily Byford | October 1, 2020

Reshma Sohoni is Founding Partner at Seedcamp. Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. In this episode of The SaaS Revolution Show she joins SaaStock’s Alex Theuma to share how Seedcamp’s investment strategy has developed since they started (thirteen years ago!),…

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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

By Alex Theuma | September 30, 2020

This is a guest post by Philippe Botteri, Partner at Accel. Philippe is based in London and led the firm investments in Docusign, UiPath, Snyk and Doctolib. Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private…

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The incredible partners you can meet at SaaStock EMEA Online

By Alex Theuma | September 29, 2020

We’re just a couple of weeks away from SaaStock EMEA Online, bringing together 3000+ SaaS leaders from Europe, Middle East and Africa for 30+ hours of exclusive content on our online stage on October 12 – 15. None of this would be possible without the support of our incredible partners.…

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Does your marketing team need to re-think collaboration? with Xenia Muntean, Planable

By Alex Theuma | September 24, 2020

Xenia Muntean, founder of Planable, joins Alex Theuma on The SaaS Revolution Show. Planable is a content review and marketing collaboration platform. She was on the Forbes 30 under 30 list for 2019, and for the past four years, she has worked with hundreds of marketing teams, helping them collaborate…

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Key Takeaways from SaaStock LatAm: Our Keynotes, Summarised

By Alex Theuma | September 23, 2020

In his opening remarks to SaaStock LatAm Patrick Arippol, the Founder of Alexia Ventures, said that necessity is the mother of invention. Overall, that is the message I took away from SaaStock LatAm. This year we’ve fast-tracked into a new way of working, globally. This has opened companies up to…

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