Podcasts

How to convince an entire market it needs your product with Eric Santos

On the latest episode of the SaaS Revolution Show, Alex Theuma is joined by Eric Santos, CEO and Co-Founder of Resultados Digitais, the leading marketing automation tool in Brazil and Latin America. In the conversation, they cover what are the steps to take to convince a market of the value of a product it doesn’t understand, how…

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Why product user engagement is the most important metric for a SaaS company

On the latest episode of the SaaS Revolution Show Alex Theuma takes you to sunny Lisbon and Web Summit where he caught up with Ashley Carroll, Partner at Social Capital. After sitting on two excellent panels, she joined him for a conversation about metrics and why user buy viagra us pharmacy engagement is the most important…

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Inside a $7k MRR SaaS Business: Getting Traction in a new category

In the latest episode of the SaaS Revolution Show, Alex Theuma is joined by Patrick Barnes, CEO, and Co-founder of Advocately. The SaaS company automates how B2B SaaS companies build better relationships with their customers. Born and raised in Australia, Patrick has lived in Singapore for the past 5 years, where he moved when he…

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Highs and Lows in Product and Marketing with Des Traynor [Podcast]

In the latest episode of the SaaS Revolution Show, we take you to the Scale Stage of SaaStock which Des Traynor of Intercom and Christoph Janz of Point Nine Capital graced for a chat on product management and marketing. With more than 100,000 monthly active users, an ARR growth from $1 to $50 million achieved…

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Staying on brand whilst scaling up

5 What is a brand in a B2B world, how is it measured and tracked, and how can it be kept intact as a company grows? These were some of the topics a panel on branding discussed during SaaStock. Led by Adrienne Weissman, CMO of G2 Crowd, it featured Nicola Anderson, VP of Marketing at…

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The No BS Guide to achieving $45K LTV and sub-5% churn with Ronan Perceval

11 In the latest episode of the SaaS Revolution Show Alex Theuma is joined by Ronan Perceval, CEO and founder of Phorest, a Dublin-based SaaS company providing solutions for salons. They talk about how to navigate and grow revenues in the SMB market, what is an acceptable churn rate and how to make customers happy in order…

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Hiring – the pain and the gain of growing from 30 to 100 employees in 24 months or less

In the latest episode of the SaaS Revolution Show, Alex takes a break from interviewing SaaStock 17 speakers and plays back a panel discussion held at SaaStock 16 on the fuzzy subject of hiring during growth. Probably among the toughest things for any founder and CEO to figure out, finding the right people at the right time…

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5 Keys for Driving Growth & Engagement via Email with Scott Heimes, CMO of SendGrid

Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this episode of the SaaS Revolution Show, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He shares…

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How to position your SaaS with Tope Awotona

In the latest episode of the SaaS Revolution Show Alex talks with Tope Awotona, the CEO of Calendly about positioning your SaaS and figuring out the messaging, ideal customers, and company structure that come with it. The story of Calendly, a tool for scheduling meetings, begins where the best entrepreneurial stories do – a nerve…

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