Posts by Irina Dzhambazova

Category creation Mark Organ April Dunford

Confessions of a serial billion $ category creator

One of the last sessions at SaaStock18 was a bonus one that brought a double dose of Canadian accents – April Dunford in conversation with Mark Organ. Even though they spoke at 420 on the day weed was legalized in Toronto, the topic they covered on the day was category creation. You are listening to…

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David Skok Improve Conversion rates

Get inside your buyer’s head – improve conversion rates

How to improve your marketing and sales funnel conversion rates using a deep understanding of what is going on in your buyer’s mind as they navigate through their purchasing process, and experience your marketing and selling? That was one of the questions David Skok posed in his opening keynote on the first day of SaaStock18.…

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Best practices of hiring for culture creation

On this week’s episode of the SaaS Revolution Show, fresh off the SaaStock LatAm stage, we bring you one of the favorite panels of the day – best practices in hiring for culture creation. Maira Gracini, LatAm Marketing Director at Zendesk moderates the panel, which hosts Valeria Porto, HR Director at PayPal, Gabriela Viana, LatAm…

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