Posts by Ana Maria Gutierrez
Product-led growth for successful SaaS startups
This is a guest post by Hjalmar Gislason, founder and CEO of GRID, a SaaS startup based in Reykjavik Iceland. GRID is a productivity tool that transforms your spreadsheets into shareable, interactive web documents. What is product-led growth and why does it work? If you’ve ever taken a car for a test drive, you…
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6 Strategies To Grow Your SaaS Business With LinkedIn Ads
This is a guest post written by Manno Notermans, co-founder of Think Orion, the official digital agency partner of SaaStock. Manno is a marketing expert with over a decade of experience working with both agency & client-side to help SaaS businesses scale. Why should you use LinkedIn ads when other platforms like Twitter or Facebook…
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Fireside Chat and AMA on Scaling Sales Teams with Jonathan Anguelov, Aircall
Jonathan Anguelov is the co-founder & coo of Aircall. He joins Alex Theuma, Founder of SaaStock, on The SaaS Revolution Show to discuss one strategy he doubled down on when scaling his rocket-ship was employee specialisation and Sales Fordism. Watch now, or listen to the audio-only version below: Listen now:
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The SaaS Founder’s Guide to Meeting Investors in a Hybrid World
In a year of massive uncertainty and upheaval, the Atomico State of European Tech report found that 2020 was on track to be a record year for the amount of capital invested into European technology companies. Despite that, 46% of founders said that access to capital was the biggest challenge they faced in 2020. So…
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Fireside Chat and AMA on Company Culture with Nicolas Dessaigne, Algolia
Nicolas Dessaigne is the co-founder of Algolia. He joins Stephen Cummins, CEO at AppSelekt, on The SaaS Revolution Show to discuss raising seed and Series A funding, as well as how to seed world-class company culture. Watch now, or listen to the audio-only version below: Listen now:
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Boost retention for your SaaS in 2021 with customer success
In the early days of building your SaaS company, it’s tempting to put all your attention on acquiring new customers. However retaining and delighting existing customers is just as important for future growth. For many growing SaaS companies, 2020 showed just how important our existing customers are. We saw many companies take big steps to…
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Ones to watch: 10 of the hottest startups you’ll meet at SaaStock LatAm Online
In just a few days we’re bringing together the best and brightest in the South American SaaS community for SaaStock LatAm Online: two days dedicated to helping SaaS companies adapt to the changing landscape, survive these tough times, and thrive again in the future. For SaaS startups, we know this has been a particularly challenging…
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The Hottest Sessions at SaaStock LatAm Online
SaaStock LatAm Online has been planned and developed in collaboration with SaaS leaders from the region and internationally, designed to help the SaaS community of South America refocus priorities, overcome new obstacles, and help their companies gain traction, growth, and scale. We’ve hand-picked some of the hottest sessions for SaaS founders and leaders looking for…
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How 40+ SaaS marketers have adapted to the challenges of COVID-19, remote work, and a market downturn
Following the economic disruption, personal uprooting and financial disarray that COVID-19 brought with it, in some parts of the world the dust has begun to settle into a strange new normal. Marketing budgets have been cut. Teams are learning to do more with less. Stress levels are high, and there’s still a great deal of…
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Crafting company culture by Elias Torres, CTO of Drift [Live from SaaStock19]
Today, the SaaStock Revolution Show is live from the exhibition floor of SaaStock19, this has been a record-breaking year for us and we have been getting amazing feedback already so if you didn’t make it, you have really missed out. Today our CEO Alex Theuma interviews Elias Torres, CTO of Drift – founded company with…
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